VP Marketing

Posted on: 2006-09-01

STEPHANIE E. OSTROW 4990 S. Lafayette Lane - Englewood, Colorado 80113 - 404.274.2066 cell - [email protected] STRATEGIC PLANNING & PROJECT MANAGEMENT Client Relations Expert / Internet Products A skilled executive with a proven record of accomplishment in management as well as planning and implementing comprehensive software development and marketing strategies to meet business objectives. Superior leadership capabilities and a powerful background in viewing the large picture with appropriate attention to detail. Directs the creation of multi-dimensional websites in the art market using and enhancing both front-end and back-end software. Adept at facilitating communications on topics such as project requirements, software potential and software capabilities between individuals and groups with diverse technical and business backgrounds and concerns. - Accomplished business goals with optimal results - Relational Databases: Develop/Manage - Successful Entrepreneur and Innovator - Software/Web Development & Management - Team Building & Management - Rapid and independent learner - Goal Directed Prioritization/Multi-Tasking - Marketing Collateral Development - Superior Negotiation Skills - New Market Research, Analysis and Penetration - Communications Liaison: Technical - Finance/Marketing - Non-Technical - Budget Preparation/Administration PROFESSIONAL EXPERIENCE VICE PRESIDENT / PARTNER, 2000 to Present ARTISTIC JUDAIC PROMOTIONS (http://ajp.com) Englewood, Colorado Technical and marketing director: Responsible for redesigning and creating new web functionality and software tools including methods for ongoing strategic analysis. Redevelop and implement a comprehensive and efficient marketing strategy. Negotiate terms with artists and vendors. Exhibit at international conferences to promote company brand. Develop and enhance sales relationships with consumers. Technical Accomplishments: - Created a highly customizable website based gallery for over 100 artists. - Successfully encouraged and helped an outside vendor to redevelop a database driven software system to improve its product and meet our company's needs. - Fostered the design and implementation of spin-off web sites. - Effectively managed PHP developers and HTML designers to create the desired company functionality and look. - Delivered customized functionality and unique branding to suit the exacting needs of individual artists websites. Marketing and Business Accomplishments: - Increased total profits by 500%. - Increased value of average sale by 100%. - Doubled market share to more than 50% total market share. - Increased marketing efficiency while reducing marketing expenditures to 10% of total budget. - Significantly increased name recognition and brand awareness. - Increased market potential by negotiating new relationships with partners. - Launched email campaign resulting in 10% click through rate with a trivial unsubscribe rate and directly translated into orders. - Broadened the market to reach beyond the original scope through creation of spin-off websites. - Anticipated trends and created opportunities for artist clients to market themselves through Ajp.com, which increased artist satisfaction and enhanced revenue. - Worked diligently with artists not meeting gallery standards. Judiciously and fairly terminated representation of those artists who were unable to improve. REPORTING TEAM LEAD, 1997 to 2001 MARKETING MANAGER, 1997 to 1998 MARKETING INFORMATION SPECIALIST, 1996 to 1997 WALL STREET ON DEMAND ­ Boulder, Colorado Reporting Team Lead: manage a reporting team to build and distribute marketing statistics to multi-national clients, support client requests for customized reporting, and coordinate collateral efforts with marketing team, programmers and clients to develop new Internet tools for customer use. Marketing Manager: manage incoming customer email inquiries, distribute email broadcasts to customers, identify and troubleshoot problems as they arise in the database. Marketing Information Specialist: customer education, sales, and technical support. Accomplishments: - Developed and managed a complex relational database. - Initiated projects to eliminate redundant and repetitive efforts, increasing the productivity and satisfaction of my direct reports. - Constructed a Microsoft Access reporting database with a simple interface suitable for non-technical users. - A sales leader as a Marketing Information Specialist. MEDIA BUYER, 1996 EXECUTIVE ASSISTANT, 1995 to 1996 REICH COMMUNICATIONS ­ Lakewood, Colorado Recommended and placed radio, TV, and newspaper buys for nationwide clients, compiled competitive reports, checked media invoices and compiled monthly client billing, responsible for client and company bank records. Accomplishments: - Detail oriented and responsible for saving clients thousands of dollars from TV station scheduling mistakes. - Developed organizational system to maintain media library. - Managed multiple simultaneous client accounts and financial accounts with average assets of three-quarters of a million dollars. EDUCATION M.B.A., 2001 - University of Colorado at Denver B.A. Economics, 1995 - University of Rochester, Certificate in Business Management COMPUTER TECHNOLOGIES Languages: HTML and familiar with PHP and Java Script Software Programs (Partial listing): Complete Microsoft Office Professional Suite, Dreamweaver MX, Adobe Photoshop, and Adobe Acrobat Online Programs: Overture, WebTrends, Google AdSense, SubmitIt.com, and Gotomypc.com Relational Databases: MS SQL 6.5, MS Access Website Development: www.ajp.com, www.siviakatz.com, www.reevas.com, www.artzstuff.com, www.achicstitch.com, CIVIC CONTRIBUTIONS Stockton Animal Shelter Friends ­ Adopt-A-Pet Center Volunteer (2005) Responsible for training personnel, updating website and processing potential pet owners. B'nai Brith Youth Organization Advisor (2004-2005) Provide mentorship to high school women, develop leadership skills, and oversee programs. Phi Sigma Sigma Chapter Key Advisor (2003-2004) National liaison, mentoring college women. The Renaissance Group Leadership Council (2002) Honorary group of select young professional leaders. Internet Chamber of Commerce (1997-2001) Active member in educational activities.