Marketing & Training Coordinator

Posted on: 2006-08-21

KATHY ANNARINO 498 HUDSON AVENUE NEWARK, OHIO 43055 CELL: (740) 403-3305 HOME: (740) 345-0921 E-MAIL: [email protected] _________________________________________________________________________ PROFESSIONAL SUMMARY Outstanding communications, marketing, and training professional with extensive experience in relationship development and event planning. Strong background in publication writing and developing training tools. World-class experience in public relations and brand management. Managed and directed marketing tools, training guides, and classroom curriculum, including product marketing and sales education for conventions hosting 12,000 sales consultants. Directed the research, writing, and editing for monthly sales training and marketing publications, videos, and web. Recruited and managed large volunteer force of national sellers to train and facilitate numerous events throughout the year. Served as the primary contact for all product education. Objective: To apply my communications, project management, marketing, and training competencies in a professional environment in order to improve, develop, and contribute to an organization in a meaningful way. SKILLS AND EXPERIENCE  Excellent Writing, Editing, and Communication Skills  Relationship Development  Event Planning  Project Management  Strategic Analysis and Planning  Purchasing and Print Materials Buying  Computer Skills: MS Office Products  Product Knowledge, Subject Matter Expert  Direct-Selling and Brand Marketing  Education and Training  Marketing and Sales PROFESSIONAL EXPERIENCE The Longaberger Company, Newark, Ohio 1998 - 2005 The nation's premier maker of handcrafted baskets, selling high quality, handcrafted home decorating products created for everyday use. Products sold nationally by 70,000 independent sales consultants. Sr. Coordinator for Product Training and Marketing -Sales Training 2001 - 2005 Directed, identified, and developed marketing and training materials for independent sales field with a focus on brand marketing and selling skills. Managed the research and development of sales field learning tools for publications, web, and classroom curriculum for increasing sales activity and product knowledge. Partnered with business area leaders to align training tools with business wide strategies on monthly sales campaigns and overall product knowledge. Established ongoing strategies for marketing and training tools to create a resource for learning and selling Longaberger products. Facilitated small and large group training. Coached and inspired sales field to develop and deliver training at company wide events to 12,000 active selling associates. Researched, wrote, edited and designed marketing and education tools. Kathy Annarino page 2. Sr. Marketing Planner, Campaign Planning and Analysis, Marketing Home Décor 1999 - 2001 Successfully promoted multi-million dollar product line and increased brand awareness for fabric and home décor products. Researched, recommended, developed, edited and recapped company wide promotional tools and activities used to sell products and train sales field. Led sales field focus groups. Executed training and coaching sessions for external sales field and internal customer service representatives on marketing our product lines and superior craftsmanship. Designed and initiated enterprise-wide sales marketing tools to introduce product line to customers. Coordinated and updated web-based marketing communications and tools. Sr. Buyer, Materials Management / Purchasing 1998 – 1999 Led the development and execution of buying strategies related to print materials for all product lines and for all annual sales convention materials. Devised product inventory system to eliminate prior ongoing inventory gaps. Executed leading role in sourcing, inventory, and costing strategies for printing needs. Planned, evaluated and monitored supply capacity to ensure immediate and future continuity of supply. Reduced annual purchasing costs by over $1,000,000 for single category of buying plan. Managed timelines for product development process and ensured successful supplier relationships. Managed and controlled all cost and pricing elements related to specific print materials. Standard Register Company – COMMUNICOLOR Division, Newark, Ohio 1988 - 1998 The premier North American commercial printer and information Services Company with over $6 billion in annual sales. Buyer and Estimator / Cost Accountant, Pricing 1991 – 1998 Analyzed and applied full catalog of manufacturing specifications to provide customer service and costing to national sales field. Researched leads in product manufacturing to ensure capability. Developed new product designs and manipulated sales quotes to reflect machine capabilities. Represented sales field and acted as liaison between sales and manufacturing to ensure the most effective product design with the most cost efficient pricing, enabling the company to gain new orders at the most profitable level. Managed decisions concerning high dollar accounts and equipment capabilities under high-pressure deadlines EDUCATION AND PROFESSIONAL DEVELOPMENT  John Carroll University, Cleveland, Ohio; 4 years Undergraduate Study in Business Administration / Finance  The Bob Pike Group Creative Training Techniques  Voice Pro Public Speaking Training  Certified in Continuous Quality Improvement, Philip Crosby Quality College  American Management Association Purchasing Training