Marketing Director

Posted on: 2006-06-25

Mary Jo Baum 236 Tall Pines Drive, Sewell, NJ 08080 (816)520-2533 or (856)468-1288 [email protected] SUMMARY OF QUALIFICATIONS Dynamic, results-oriented professional with extensive background in communications, event planning, public relations, marketing, community organizations and fund-raising. Speaks fluent Italian with basic skills in Spanish. Leverages knowledge and outgoing personality to champion and coordinate special events and activities, many of which have prominence in community and involve notable speakers and attendees. Obtains exposure for events, recruits and organizes volunteers, handles media and event logistics, and serves as liaison to various groups. Gains support easily from key stakeholders for important initiatives, using marketing, diplomacy, and interpersonal skills to build relationships. PROFESSIONAL EXPERIENCE AFLAC, Kansas City, Missouri 2000-2005 Associate, Vested Acquired and managed accounts including The Lyric Opera; Kansas City Comets Indoor Soccer Team (office administration); Excelsior Springs Medical Center; Platte County Health Department; City of Riverside, Missouri; American Walnut Company; and assorted light manufacturing companies. Handled accounts with companies/organizations ranging in size from three to more than 300 employees; completed enrollment certification program. Generated leads and new accounts, specialized in claims processing, trained fellow associates, and closed sales. Key Accomplishments Earned Fireball Fast Start Award for outstanding sales performance by new associate, 2001; acknowledged by senior vice president, director of sales and marketing. Ranked five times in top 10 associates in state for achieving company sales goals and quota, 2002-04. BAUM DEL GAUDIO, INC., Kansas City, Missouri 1989-2001 Owner/President Directed operations with responsibility for marketing, office functions, planning, advertising, promotions, and sales generation. Started retail/service store from ground up, growing sales from zero to $70,000 net and doubling in size from 900 square feet in less than two years. Key Accomplishments Recognized nationally for being second in nation for retail sales. Evolved from owner/manager to event planner/coordinator, attending trade shows in Chicago, Dallas, San Diego, New York, London, and Lisbon; resulting in directing fourteen fashion shows/fund-raising events, participating in national contests, and leading large civic fund-raising events. EDUCATION Bachelor of Science, Marketing, Seton Hall University, South Orange, New Jersey (Dean’s List) Sociology Coursework, Las Universidad de las Americas, Puebla, Mexico Certification, Import Transportation Management, World Trade Institute, New York, New York COMMUNITY INVOLVEMENT Visible Horizons Youth Program, Kansas City, Missouri 1991-2005 Tutoring and mentoring program for American Indian youths, established to bolster confidence and self-respect amongst demographic that has highest rate of suicide in U.S. Special Projects Coordinator Spearheaded effort to prevent destruction of Line Creek Museum, which housed significant Native American artifacts and was in danger of being torn down after 10 years of operation. Notified executive director about program and set up meetings with prominent civic advocate and Platte County’s councilwoman; served on advisory board for development. Assisted in obtaining 501c-3, National Center of Indigenous American Cultures, to preserve and protect landmark site and adjoining land. MARY JO BAUM Page 2 Save A Connie, Inc., (dba) Airline History Museum at Kansas City, Kansas City, Missouri 2004 Organized in 1986 to restore, preserve, and exhibit propeller-driven commercial aircraft. Event Coordinator, Senator Charles B. Wheeler, Jr. Birthday Celebration/Benefit Coordinated officials, security, food, committees and volunteers, honored guests, entertainment, birthday gift, and media for Missouri State Senator Wheeler’s pilot benefit and managed invitations and mailing. The Ride to Remember, Kansas City, Missouri 2000 Occurred as event during Kansas City’s 150 Sesquicentennial Celebration for The Wall that Heals, the Travelling Vietnam’s Veterans Memorial. Project Coordinator Arranged two motorcycle parades with 364 bikers and coordinated 42 volunteers for event, managed itinerary, three guest speakers, two fly-overs, a 21-gun salute, and color guard at the Washington Park Ceremony. Escorted Mayor Kay Barnes to the Century Box event, aided in archiving, promoting, and coordinated volunteers for the Union Station Ceremony. Aided in preparing participants and promotion for the Arrowhead Stadium ceremony finale for MC Walter Cronkite, Little Richard, and Kenny Rogers. The American Indian Celebration I and II, Kansas City, Missouri 1997, 1998 Interactive learning and awareness experience that duplicated complete Osage Indian village at City Market in Kansas City, almost exactly upon its original historical site. Project Coordinator Recruited volunteers; secured resources; promoted event; worked with City Market and city on permits; and coordinated schedules, tickets, money, and food for the Osage Indians. Bridged gap between parks and recreation department and Visible Horizons. The Flame Spirit Run, Kansas City, Missouri 1992 Nationally-televised run initiated by UNICEF, a unifying perpetual flame was transported through 54 nations to promote and raise awareness for peace among nations and hope for the children. Promoter/Fund-raiser Delivered presentations at chamber of commerce meetings, handled media by setting up interviews, and attended Rotary meetings to promote event. Helped raise $20,000 for torches, tennis shoes, first aid, T-shirts, and other needs for run. Served as National Run Event Coordinator and MC for culmination of Run from Washington, D.C. to United Nations building in New York with special guest speaker, actor Jon Voigt. ADDITIONAL INVOLVEMENT Soroptimists of Kansas City, Kansas City, Missouri 2001-2002 Member, Recruiting Committee Elect Adopt-A-Family at Christmas, Kansas City, Missouri 1997-2003 Coordinator/Volunteer Walking the Beauty Way Workshop, Kansas City, Missouri 1999 Guest Speaker/Workshop Coordinator The Junior Chamber of Commerce, Gladstone Jaycees Chapter. Kansas City, Missouri 1992-1998 Chairman/President/Member Missouri Institute for Justice, Kansas City, Missouri 1996 Liaison/Writer AWARDS KC150 Neighborhood Hero 2000 Award, Anne-Robb Townsend Humanitarian Award Nominee, Jaycee Presidential Award of Honor, Seton Hall University Ambassador Society Achievement Award