Conference-Marketing Coordinator

Posted on: 2006-06-22

PROFILE: Over six years experience in Marketing Communications, with strong visual sense, strong communication and project development skills, combined with multi-faceted product marketing experience, and planning marketing strategies and objectives. In-depth knowledge of branding, strategic marketing communications processes and capable of managing multiple complex relationships. Excellent ability to translate marketing ideas and design concepts across all organizational levels. An organized and effective project manager, skilled at task identification, facilitating on-time /cost-efficient product/project completion, and maintenance/management of marketing databases tracking activity. Excel in team environments with diverse staff members and customers. A confident and concise communicator, a strong leader and team player; adept at supporting team members to achieve personal and professional goals. Adept as team leader, mentor and individual continuing to develop compelling, accurate and effective communications. SELECTED ACCOMPLISHMENTS: Lead and manage the marketing and communications function with an emphasis on print, Web and electronic communications. Accuracy regarding policies, systems and processes that impact branding, corporate messaging, marketing communications, create services, public relations, Web site and electronic communication strategies. Articulate the value of products, services, activities and associations involved. Transformed a small staff into a unified high-performance marketing and communications team. Responsible for deploying practices to regions and departments throughout the organization. Reports and supports President and executive team members. Oversee and integrate branding, marketing communications, public relations and services functions into a unified strategic process. Optimize messaging. Translate customer feedback findings and product/service growth objectives into actionable communications strategies. Drive customer-value recognition through various communications strategies into quarterly report to senior staff, regular email and direct mail campaigns and executive messaging. Provide strategic and tactical execution on specific projects. Researching and writing marketing collateral, white papers and technical documentation when needed. Supervise Marcom projects (catalogs, brochures, tech papers, training collateral) and management of work flow and ensuring communications are timely and prioritized correctly. Accountability for budgeting and controlling expenditures in each of the areas of responsibility. Managing and mentoring staff, manage goals and performance reviews in accordance with established company policies. Assist and support the President in the deployment of marketing, communications and branding conventions throughout the organization. Build a culture of excellence and pride, instill total customer focus. Perpetuate optimism and forward thinking to be the most positive and inspiring force in the organization. Conducted interviews of marketing, editorial, and sales staff at Kurz Instruments to create promotional materials for domestic-international sales force. Developed copy for corporate brochures, data sheets, sales tools, individual project-focused data, direct mail pieces, and production of regularly scheduled reports from the marketing database Developed advertising copy for industry and technical periodicals, working closely with graphics staffs at The Wecker Group and Kurz Instruments to develop visually effective marketing messages. Maintained quality and consistency in all marketing and promotional collateral. Interviewed staff, synthesized information, and wrote promotional copy for industry media publications, company and project data sheets. Formulated content development for online-website documentation and listings, and conducting/executing customer surveys to obtain key marketing information. Researched and developed sales training collateral and presentations for small and large sales/service training groups on product and project information by current relevance. Conducts print and online audits to promote accuracy and quality design. Created and implemented media campaigns and strategic plans for successful launch and promotion of new Kurz Instruments products. Developed, researched and acquired lists for direct mail efforts as well as effective company-client email newsletters and updates, with targeting of market segments in an efficient manner. Directed and managed the development and production of catalogues, brochures, flyers, and direct mail materials at Kurz Instruments. Developed email newsletters for client/customer databases domestically-internationally and also scheduled regular electronic mailings within the network server protocols for an effective automatic monthly sending schedule. Managed and tracked marketing communications budget of over $200K at Kurz Instruments. Conducted online research to identify and locate new media sources, establish media partnerships and advertising opportunities, and further develop Kurz Instruments website as a promotional tool. Guests and speakers management including teleconference management, live video, computer interfaces, recommendations to affect changes where applicable. Planned and coordinated all Kurz Instruments sales and service training conferences, meetings, seminars, and trade shows worldwide. Managed and coordinated all materials, speakers, accommodations, site locations, and special activities. WORK HISTORY Bus.Develop./ Marketing Mgr., Susabella Passengers & Friends Magazine, Pebble Beach, CA 1994 to Present Marketing Coordinator, Kurz Instruments, Inc., Monterey, CA 1999 to 2006 Event Planning/Management, AIMCI, Monterey, CA 2005 to Present Sales / Purchasing Manager, Monterey Ironworks Ltd., Monterey, CA 1999 Corporate Recruiter, Herlien Search Consultants, Inc., Monterey, CA 1998 Assistant to Corporate Controller, Hentschel Investments, Carmel Valley, CA 1997 Facilities Manager / Purchasing Manager, Paul Kagan Associates, Carmel, CA 1995 Driver/Head Chauffeur, Bosc & Associates Investments, San Francisco, CA 1987-1995 EDUCATION: Ellis College-New York Institute of Technology, Online MBA Program, Currently pursuing San Jose State University, San Jose, California, B.A. Business Administration, 1998 Monterey Peninsula College, Monterey, California Associate of Arts Degree, General Education, 1992 VOLUNTEER ACTIVITIES: Community Partnership for Youth, Seaside, California La Mesa Elementary School, Monterey, California Monterey Bay Blues Festival, Monterey, California Sea Otter Cycling Classic, Monterey, California References available upon request.