Regional Sales and Marketing Manager
Posted on: 2006-06-16
Jacqueline Jaques 521 N. Myers Burbank,CA 91506 (818) 845-2394 Objective: Seeking Senior Management Position in Marketing and Business Development Qualifications: Extensive experience in marketing, sales and promotion, business and product development, market research, trend analysis and strategic planning. Proven success in multiple industries Conceptual flexibility Excellent communication and interpersonal skills. Client credibility – establishes long term business relationships Fluent in English and French Global business experience SSPRA/Chevalier - Los Angeles, CA ( 9/1/05 to present) Regional Sales and Marketing Manager/Consultant - Southern California International MOU/Joint cooperative effort to promote spiral wound technology Hired due to extensive industry experience and successful introduction of Ribloc in prior position Provide strategic input for successful US MOU implementation Extensive market research, strategic planning and industry trend analysis Define industry requirements to successfully introduce new products Define issues facing current products to maximize sales Requires extensive technical and product knowledge Knowledge of public/private/government sector and political issues impacting decision makers Sell products and services on value proposition Extensive contact with stakeholders Team business building with Operations, Engineering, .Manufacturing, and Estimating Maintain Customer Connection database and numerous tracking forms to identify business prospects Investigate alternative procurement options Called upon to troubleshoot client/quality/PR issues Requires excellent time management, people and communication skills Active in industry associations, conferences. Write industry papers for presentation and publication. Lead author on recently published case study for infrastructure value proposition project. Insituform Technologies – Benicia, CA (3/04 - 6/05) Business Development Manager – Southern California Responsible for new business development – ownership of projects Extensive prospecting, cold calling, client presentations Develop strategic business plans, conduct extensive market, client and competitive research, trend analysis and product line forecasting Requires extensive technical and product knowledge Knowledge of public/private/government sector and political issues impacting decision makers Interface with CEO's, Mayors, Board of Public Works, Engineers on client side Team business building requires daily interface with Operations, R & D., Field Engineering, Manufacturing, QA/QC and Estimating Maintain Customer Connection database and numerous tracking forms to identify business prospects Sell products and services on value proposition. Investigate alternative procurement options Requires excellent time management and people skills E-ventCentral – Los Angeles, CA Vice President – Marketing –Global e-Marketing (12/03-12/04) Conduct market research for e-business enterprise Profile business trends and competition Quantify/Identify current market base Develop and implement strategic business plan Identify timetable for business expansion Set up systems and reporting tools to support business development Implement branding and advertising campaign Develop industry specifications for procurement Prepare proposals Oversee technical support and client program development Client presentations and need identification ADS Corporation – Division of Axel-Johnson - Huntington Beach, CA Regional Sales Manager – Southern California (4/02-12/03) Responsible for new business development – existing and new accounts for niche software/e-business services Extensive prospecting, cold calling, client presentations Develop strategic business plans, conduct extensive market, client and competitive research, trend analysis and product line forecasting Maintain Saleslogix database and numerous tracking forms to identify business prospects. Write proposals, negotiate client contracts. Sell products and services on value proposition. Required excellent communication skills, technical expertise Hands on understanding of regional "drivers" impacting decision making Ribloc/PPR/Chevalier- Santa Ana, CA (9/98-4/02) Territory Manager – New Business Development Responsible for new business development Required extensive product and technical knowledge Required features/benefits product presentations with understanding of competitive product matrix Extensive prospecting, cold calls, client presentations Identify and develop new markets and interface with various levels of management in the private and public sector Extensive market research, preparation of business plans, track bid opportunities Overcome client objections due to competitive bias via effective product positioning Develop product promotional materials, write press releases, oversee production of corporate identity videos, write copy, recommend advertising campaigns, Participate in trade shows and key industry organizations. CPI - Whittier, CA (4/87-9/98) Vice President of Marketing Responsible for all aspects of new business development, marketing and sales Required technical aptitude Strategic business planning, development, execution and management, impact contract bid specifications; develop performance-based specifications Changed industry’s procurement criteria via extensive networking and committee participation. Ability to effectively interface at government/agency level and understand political issues driving procurement/decision making EDUCATION University of Illinois – Chicago, Illinois - MBA program, Northern Illinois University, DeKalb, Illinois - BA, International Marketing, Institute for American Universities - Avignon, France, Universite d’Avignon– Avignon, France, Xerox Professional Selling Skills Seminar Computer skills - Microsoft Word, Excel, Microsoft Outlook, SalesLogix, ACT and PowerPoint Professional development courses in business, engineering and technology Corporate in-house training programs in marketing, business and new product technology