TV Research Analyst

Posted on: 2006-06-01

Zahra S. Winston 1929 N. Wilcox #1 [email protected] Hollywood, CA 90068 323-512-4344 OBJECTIVE: TV Research Analyst searching for new media/interactive marketing position which will allow me to exercise my analytical and developmental skills. WORK EXPERIENCE: The WB, Los Angeles, California April 2004 to Present Position: Analyst Responsibilities: • Market research and custom analysis of program performance data • Create highlight promotional material via PowerPoint • Provide analysis of program performances in competitive landscape • Recording, analyzing, and copyediting focus group data • Provide summaries of focus group findings to supervisor and department heads • Annotation and creation of minute-by-minute flow graphs • Culling Primetime, Kids, Local Market, and Daytime demographic data • Consulting with Programming, Marketing, Publicity, and Scheduling Departments on network promotion CBS, Los Angeles, California October 2001 to April 2004 Position: TV Research Assistant Responsibilities: • Edited and re-wrote program analyses • Created marketing surveys for test audiences • Assisted in creation of program analyses for pilot season • Maintained tracking reports for network ratings • Coded program testing results • Creation and maintenance of spreadsheets for programming norms answerthink, San Francisco, California May 2000 to January 2001 Position: Senior Consultant Responsibilities: • Created and edited website content for clients • Market and customer research and analysis • Targeted potential clients via research and marketing • Assisted in creation and preparation of client proposals • Recruited and trained staff for Human Resources Bank of America Securities, San Francisco, California April 1999 to May 2000 Position: Corporate Finance Assistant, Administrative Division Responsibilities: • Rewrote New Assistant’s Manual for department • Interviewed, hired and trained new assistants • Selected and supervised temporary staff for Corporate Finance • Assisted in the planning and organization of BAS 1999 Fall Investment Conference involving 2000 employees and clients Martin Ward Anderson, London, England, UK September 1998 to February 1999 Position: Consulting Assistant (Contract) Responsibilities: • Assisted in development of the IT Recruitment division • Responsible for upper level office management • Trained staff in the use of company software and Internet EDUCATION: BA in English Literature, 1998, University of Pennsylvania, Philadelphia, Pennsylvania Kings College London, 1997, London, England, UK ADDITIONAL QUALIFICATIONS: Proficient in Spanish Computer Software: Word, Excel, PowerPoint, Nielsen Galaxy Explorer, Nielsen WRAP, Adobe Illustrator, File Maker Pro, Access, WordPerfect, Visio, Exchange, Juris A/P and Billing, Internet, Profile (Recruitment Software)