Marketing Director

Posted on: 2006-05-17

Jean Goers 1418 Bryn Mawr Ave. Racine, WI 53403 262-638-1676 [email protected] ……………………………………………………………………….. Objective To contribute my contemporary marketing, leadership, public relations, project management, and innovative skill sets, to advance the mission of a company, higher education institute, or not-for-profit organization Area of Marketing / Leadership / Public Relations / Project Management / Innovation / Sales Interest Education September, 2005 – current: Masters of Science in Management Cardinal Stritch University, Milwaukee, WI Fulltime; Graduation: June, 2006 May, 2002: Bachelor of Science Degree in Business Management, Concentration in Marketing; University of Wisconsin-Parkside, Kenosha, WI (Internship in Marketing: Jan ’02 Semester at UW-Parkside’s Community Center) RESULTS SUMMARY Experience University of Wisconsin-Parkside, Center for Community Partnerships (CCP) Kenosha, WI 8/26/02 to 6/30/05 Title: Marketing Director (Formal: Administrative Program Specialist) Position: Marketing, Public Relations, Website Maintenance Continually developed and conducted day-to-day operations of a newly created marketing position. Operations included utilizing marketing, public relations, networking, collaboration, negotiation, and managerial skill sets. Added value included creating greater awareness, interest, participation, revenue, and stewardship in support of the CCP. The following lists an overview of accomplished tasks within the position: • Manage production of all marketing materials, publications, ads, press releases, etc. • Hire, mentor, coordinate and manage, graphic design and marketing student interns • Co-create and maintain the CCP Web Site. Create conference and calendar web pages • Develop new programming such as: * Summer workshops (including a residential program) via DigiPen Institute of Technology, Redmond Washington, ’03 – ’04 * Midwest Animation Game Development Entertainment Camp (MAGDEC), ‘04 * Adventures in Lifelong Learning (ALL) Volunteer Program * Working Marketing Plan for CCP • Identify operational system challenges; create and implement strategic management solutions; implement project management processes • Demonstrate excellent communication skills, both oral and written • Computer skills in Microsoft Word, Excel, PowerPoint, Contribute (Website) • Ambassador of the University of Wisconsin-Parkside’s “engaged campus” philosophy • Write periodic articles showcasing CCP programs and staff • Create and submit nominations for outstanding staff service award considerations Experience Washington Properties Inc. Racine, WI 7/1998 to 9/2000 Position: Project Manager of Five local Condominium Associations The following lists an overview of accomplished tasks within the position: • Project Manager for five Condominium Associations, servicing 709 units • Secretary at monthly Board of Director meetings, conducted tasks according to Boards’ requests, such as seeking contract proposals, managing all condominium members’ maintenance, service, and grievance calls, and seeking approval for payment of bills • Developed a new association report and template filing system in word and excel • Demonstrated problem-solving skills pertaining to Insurance claims • Drafted By-law change and grievance procedures that were accepted and approved by the law firm that drafted the By-laws, and all associations of Washington Properties • Developed and conducted program for callbacks of water heaters due to defective part Racine Montessori School, Racine, WI (RMS) 1/1992 to 7/1998 Position: Director of Child Care Program / Assistant Administrator Child Care Teacher / Physical Education Teacher The following lists an overview of accomplished tasks within the position: • Directed the RMS Child care program including hiring, staffing, scheduling and training • Administered detailed monthly billing for enrolled families • Conducted billing, filing, interviews, and other miscellaneous tasks under direction of administrator • Taught physical education to kindergarten and elementary students • Taught in the RMS Child Care program • Established strong relationships between teachers, staff, children and families. • Was responsible for Assistant Administrator tasks for six months to relieve staff Community Leadership Racine (LR) Alumni 12/2005 – current Leadership Position: Marketing Committee Chairperson: • Participant and graduate of the 2002/2003 Leadership Racine (LR) 9-month course • LR Group project: “Project Read” for the Racine Literacy Council • Current: LR Marketing Committee Chairperson and report to LR Director • Current: Draft a LR marketing project timeline and LR marketing plan • Current: Initiate project management resources • Current: Facilitate monthly meetings and draft individual marketing projects Board Member, YWCA of Racine 10/2005 - current Serve on YWCA Fund Development Committees Position: Co-chair VP position, Executive Committee: • Current: Co-chair VP position, Executive Committee: help to support and promote the YWCA’s mission, to “eliminate racism and empower women and girls” • Current: Serve as marketing subject matter expert with YWCA local fundraising events, such as the “Circle of Women” and “Women of Distinction” Luncheons • Current: Serve on Membership, Fund Development, and Health and Fitness Committees International Dress For Success Program 11/2005 – 2/2006 Position: Interim Director (YWCA of Racine Affiliation): • Conducted weekly workshops • Assisted in client development and completed administrative tasks