Director of Marketing

Posted on: 2006-05-02

Margaret McAdam Ondov 11715 Janney Court • Clarksville, Maryland 21029 • (410) 456-3323 [email protected] SUMMARY OF QUALIFICATIONS * Managed business development to a Fortune 500 clientele * Conceptualized and implemented innovative product segments yielding strategic competitive advantage and growth * Managed and integrated marketing, client service, decision technology, research functions * Employed a consultative, knowledge-based approach for business process design, logistics, and research services, increasing revenue potential EXPERIENCE MYSTIC LOGISTICS, INC., a national logistics company Director of Marketing, 2000 to May, 2006. Revamped Mystic’s marketing orientation to reflect the transformation of two previously independent companies into brands. Developed and initiated an innovative sales model that created a new channel of business centered on consumer products. Designed and implemented a client communications program including advertising, print collateral, newsletters, promotions, meetings, phone contact, and Internet. Prepared annual sales and marketing budget.  Introduced change in business paradigm to 400 manufacturers and selected wholesale distributors.  Oversaw business modeling that proved 12-26% cost reduction to prospective clients.  Explored technology platforms to support centralized Internet development, Mystic\'s communication system, and order fulfillment in a CRM way. Strategic Marketing Consultant to Mystic and allied companies, 1999 to 2006 Transitioned career experience in marketing to Fortune 1000s into a consultative role in the development and deployment of marketing strategy. Performed industrial research, devised marketing plans, and wrote business plans for multi-million dollar requests for capital. Analyzed and recommended best-fit approaches for ecommerce. Assisted in the launch of new products and helped logistics and technology companies identify and venture into new and uncharted areas. Subsequently joined client Mystic Holdings to reposition organization from a transportation services company to a channel management solutions organization. TNT LOGISTICS CORP., a $1.5 billion international logistics company Senior Business Development Executive, 11/95 to 4/99. Targeted receptive client base, initiated and participated in business development process for a Fortune 500 clientele. Determined viability of product lines and initiated new product development and enhancement. Participated in TNT\'s healthcare advisory group to determine strategic marketing direction. Acted as a US liaison for international business referral and reporting. Upheld adherence to ISO 9001 standards for business development. Defined and performed industrial research, process mapping, and marketing services. Facilitated the cross-functional integration of technology, operations, and standards for new program implementation. Conceptualized and managed production of print collateral, video, and Internet applications for clients, publication, and international dissemination. Also directed special events and acted as a media liaison.  Supported development of $100 million in new business with a shift in profitability from 6 to 12%.  Conceptualized and implemented TNT’s first Internet based supply chain management system for consumer products, linking broker orders to order fulfillment and distribution. M.A.R.C., Inc., a branded consumer product launch Director of Strategic Planning, 5/94 to 10/95. Initiated long-term planning process for the launch of a branded consumer product for Muhammad Ali. Managed the advertising and promotional schedule and media mix. Constructed a marketing plan, developed primary and secondary research efforts, analyzed site demographics, and acted as a company spokesperson. Directed public relations, special events, and development of print collateral and videos.  Facilitated the commercialization and sale to the highest bidder. . MARGARET MCADAM ONDOV Resume Page 2 ICC CORPORATION, a national information services company specializing in the collection of distribution sales data for consumer products Vice President, Sales and Marketing, 2/90 to 4/94. Vice President, Operations 2/84-1/90. Designed, sold, managed, and implemented industrial research programs for this distributor-owned organization, including demographic, distribution, and class-of-trade analyses on a large scale basis. Conceptualized and developed nationally oriented databases for consumer product movement. Managed sales & marketing staff and prioritized customer projects for production and MIS departments. Directed sales efforts of the ICC/ACCUTRACKS reports to a Fortune 100 clientele (domestic and international). Prepared sales analyses, forecasts, and progress reports.  Developed forecasting model with top tier manufacturer with $1.7 billion inventory to reduce buffer by 33%.  Conceived and launched first regionally and nationally projected convenience store database in US.  Developed a client service program; initiated and implemented ICC\'s public relations and promotional efforts, coordinating and sustaining trade relations with more than four hundred wholesale distributors.  Secured placement of reference data in the Chicago Tribune, New York Times, Advertising Age, Confectioner, Candy Marketer, Convenience Store News, U. S. Distribution Journal, and other magazines and acted as a media spokesperson. Designed and implemented all publicity efforts; re-staged data into a publishable source of information. Also managed design and production of all print materials. Marketing Director, 1/82 to 2/84. Assumed responsibility for all client service, solidified client base through diversification, redesigned all promotional materials, lined up test markets, developed human resource program. GAYLORD BROOKS INVESTMENT COMPANY, a residential and commercial developer Sales and Marketing Coordinator, 8/79-1/82. Instituted the first strategic marketing efforts for this sales oriented investment company. Prepared market analyses and surveys and developed and maintained sales statistics. Conducted historical research and prepared proposals for the company’s first UDAG grant. EDUCATION * Masters, Business Administration-Manufacturing and Service Operations, Roger G. Merrick School of Business, University of Baltimore, 9/94-12/97. Honors: Sigma Iota Epsilon. * Bachelor of Arts, Goucher College, 1979, in English and Communications. HISTORICAL AFFILIATIONS American Marketing Association, American Wholesale Marketers Association [formerly National Candy Wholesalers Association], Direct Marketing Association, Mid-Atlantic Planning Association, National Association of Tobacco and Candy Distributors, National Confectioner\'s Association. ACKNOWLEDGEMENTS Who\'s Who Among Students in American Universities and Colleges, 1/98. Who\'s Who in the East, 3/94. Who\'s Who in Rising Young Executives, 7/91.