Director of Corporate Development

Posted on: 2006-04-29

Sarah McDaniel Klug 22515 W. 76th Terrace Shawnee, KS 66277 ∙ 913.568.3477 ∙ [email protected] EXPERIENCE 2005 – Present Premiere Beauty Group LLC Kansas City, MO Director of Corporate Development/Salon and Spa Manager Role Conceptualize and develop all salon marketing efforts to promote products and services Manage day-to-day operations, staffing and recruitment for Coloroom Salon, a Premiere Group salon Directly manage design, development and implementation of Premiere Group website (to launch April ‘06) Foster relationships with local media and influencers through public relations efforts Responsible for designing and copywriting of all collateral, signage and other print materials Direct education opportunities, coordinate classes and design education-based incentive programs Train non-technical employees and coach technical and non-technical employees Accomplishments Championed Bridal Show marketing and execution. Increased bridal lead acquisition by over 100% (vs.‘05) Achieved average 40% increase in Coloroom service sales by focusing marketing efforts on existing client base Created PREMIERErewards client loyalty program (to launch April ‘06) 2004 – 2005 Bumble and bumble. New York, NY Relationship Developer/Account Executive Managed strong business relationships with new and existing salon clients across Kansas and Missouri Developed marketing and PR strategies to leverage client’s representation in the Midwest market Consulted salon owners and managers on business strategies to increase productivity, retention and revenue 2001 - 2004 Aveda (subsidiary of Estee Lauder Companies) New York, NY Assistant Marketing Manager Managed marketing activities of Aveda’s $37 Million haircare category and $8 Million holiday category Analyzed and reported on sales performance, backorder challenges and competitive activity Assisted in development of marketing strategies for new product launches and existing product promotions Negotiated product specs, timing and pricing with accessory vendors Marketing Coordinator, Holiday and Accessories Coordinated project execution across all internal departments Conceptualized and helped develop new accessories for Aveda salons and retail stores Responsible for tracking and reporting domain expenditures and budget 1999-2000 Saks Fifth Avenue New York, NY Assistant Sales Manager Managed team of 12 sales associates to achieve 5% growth over previous year Responsible for customer service, merchandising and inventory within the department EDUCATION AND INTERNSHIP 1995-1999 Kansas State University Manhattan, KS Apparel and Textile Marketing Fall 1999 Saks Fifth Avenue New York, NY Internship Other Experience 2004, Ethan Allen, General Manager 2000-2001, Banc of America Securities, Temporary Finance Assistant