district manager

Posted on: 2006-04-07

HOPE L. Manzi 68 Bartow Street Staten Island, NY 10308 Tel: (718) 980-0722 Fax: (718) 317-0834 OBJECTIVE To contribute to the overall success of a progressive, growth orientated company in a marketing/sales management position with diverse responsibilities. Qualified by over 15 years of progressive and increasingly responsible positions in retail level marketing driving substantial sales growth by the implementation of innovative sales programs. Experienced in: Market Research Sales Forecasts Budgeting Account Planning Promotional Events Designing Marketing Programs EMPLOYMENT District Manager 6/2001 – Present A & S Field Services, Inc. • Staten Island, New York (Marketing support firm specializing in data collection, sales and merchandising) Responsibilities: • Manage a field service force of 150-200 to deliver marketing services in New York, New Jersey, California, Nevada and Pennsylvania • Hire and implement training programs for new employees • Conduct marketing and sales activities to obtain new accounts • Handle payroll management and maintain employee travel logs • Coordinate execution of promotional events in national chains • Participate in quarterly performance reviews of field merchandisers to ensure successful delivery of marketing program • Conduct on-site audits to ensure merchandise meets optimal selling position • Research and compile data according to geographic criteria for prospective clients Accomplishments: • Achieved 75% growths over 2-year period • Delivered all projects within budget criteria • Developed marketing programs to help clients meet their sales objectives 3/1999 – 5/2001 Account Development Specialist Qualex, a Kodak Company Responsibilities: • Designed and implemented marketing programs for the Rite-Aid chain • Arranged for and conducted on-site technical training for lab operators • OSHA certified all lab operators • Conducted sales training for managers and lab operators • Solicited outside business accounts Accomplishments: • Designed a customized marketing program resulting in a steady 10% growth per quarter • Successfully educated the lab operators in 100% of accounts on the proper use of all P.O.S. • Improved morale of lab operators by creating attainable incentive programs thus improving the success of the overall lab • Appointed account Advocate • Achieved a 32% growth in Rite-Aid chain (highest in country) • Achieved a 143% growth in Q1 for CVS chain (highest in NY district) • Received the 2000 C.I.F. Silver award for the top performing stores in the country 3/1997 – 3/1999 Account Manager for NYC and Long Island Hills Pet Nutrition a Division of Colgate Palmolive Responsibilities: • Managed sales initiatives for several key independent retailers • Designated trainer for new personnel • Accountable for achieving regional sales volume ($3 million region) • Minimizing regional expenses • Improving retail fundamentals through building customer relationships and properly merchandising the line • Set business plan, coordinated placement of merchandisers, Arranged for sales seminars for Key account (Pet Land) Accomplishments: • Developed and implemented marketing business plans with key retailers resulting .in a 40% sales growth • Negotiated the installation of 16 additional selling racks increasing our retail selling space by over 200% in the 1st quarter • Implemented sales programs for C accounts resulting in a 50% regional sales growth • Increased knowledge of Hills products by giving presentations on the nutritional benefits of our products 9/1995 – 3/1997 Sales Merchandiser Responsibilities: • Execute National Sales Program • Merchandise all items to optimal selling position • Give nutritional seminars at the store level Accomplishments: • Negotiated and maintained front-end cap position for our product in the entire territory • Grew the territory by over 60% • Maintained a full stock position in the retailers throughout the territory • Developed and conducted promotional local contests resulting in substantial sales improvements • Developed and implemented a plan to increase our retail coverage by encompassing smaller retailers in our marketing efforts in a cost effective manner 5/85 – 9/86 Parade Magazine 711 3rd avenue , NY , NY Editorial Assistant (photo department) • Collect and organize specific photos for current features • Work with photo stock agencies to secure photos • Work closely with delivery services to obtain best rates for packages SKILLS Proficient in all Microsoft Windows based applications EDUCATION Fordham University, New York BA, Business Communications, 1985 Consultative Sales Training Certificate Certified Trainer-New Employees Program (Hills Pet Nutrition)