Copywriter

Posted on: 2006-04-02

DISCLAIMER: THE FOLLOWING AD (SOME MIGHT CALL IT A COPYWRITER'S RESUME!!) DOESN'T SEEK TO WIN AWARDS; ONE GREAT JOB WOULD BE MORE THAN ENOUGH Headline: Fast… Precise… Incisive... Lethal! Subhead: The only difference between a bullet and me is that I also write copy. Body copy*: After graduating with an M. A. (Advertising) at RMIT University, Melbourne, Australia and having secured a Bachelor's Degree in Arts with a Major in English Literature in 2003, Bombay University, Mumbai, India, I decided to specialize in making words speak louder than actions. Two rewarding stints—a year at Goodhealthnyou (Mumbai, India) followed by a couple at Multimedia Aquarius (Mumbai, India) —and the many cheers of approval from boss and client alike have proved I'm bang on target (pun intended). Of course, one must always strive to improve —hence it's time for me to take on the big bad world of advertising. Again. Now that we've managed to get the trivial part out of the way, let's cut to the chase. Though by no means a wizened (self proclaimed!?) ad guru, the bullet-like attributes I alluded to, meant that I ended up creating work (print, outdoor and online advertising, plus all possible collateral) on just about every brand—and consequently, category—that my agencies created work for: Glenmark India, € GlaxoSmithKline, € Ranbaxy, € Novartis India, € TATA AIG ,€ HSBC Bank …@goodhealthnyou Heinz India, € Ador Welding, € DBS Business Center, € GlaxoSmithKline, € Zydus Cadila, € Raptakos, Brett & Co., € Ceejay Healthcare, € SVKM… @Multimedia Aquarius Since you've had the patience to read so far, a little more won't hurt. When I'm not writing copy, I'm largely into literature (favourite author: Alice Walker), and music (favourite band: U2). My linguistic abilities also cover a fair bit of Hindi, Gujarati and whatever I remember from studying French in college, and as you might have already noticed, I prefer not to take myself too seriously. Nothing more you'd be interested in knowing about me (for now) except, if you really must, you can deduce my age from my email ID. Baseline: All I want is one shot! *Visual (alternative to body copy): Well… this is where you could have me come over. The name's Kinjal Shah. Address: 14/77 Alma Road, St. Kilda, Melbourne, VIC 3182 Phone: 0395348397 € Mobile: 0404703944 € Email: [email protected]