Vice President of Sales

Posted on: 2006-03-27

FELICIA MCAFEE-WASHINGTON 972-274-5066 (h) 214-435-9558 (c) [email protected] SUMMARY Highly driven and focused Sales Management Executive with proven ability to exceed team sales quotas over previous years’ results. Experience includes over 15 years of experience managing sales teams, administration and executing marketing plans. Motivated and revenue driven manager that empowers team members and creates incentives that foster growth and drives sales. Proven ability to recruit, hire, train and develop top sales personnel. PROFESSIONAL EXPERIENCE ALBERTO CULVER/PRO-LINE INTERNATIONAL, Dallas, TX 2000 - 2005 Vice President of Sales •Managed the retail sales division of 30 employees to include Sales and Merchandising. Direct reports included a Director of National Accounts, two Regional Sales Managers and a Merchandise Manager •Successfully managed a $5.5 mil promotion budget, resulting in strong growth in key accounts: Target 60%, Wal-Mart 24% • Exceeded sales expectations by 20% on a major new product launch. Achieved distribution in 100% of direct accounts serviced. •Developed sales and promotional plans in conjunction with the team, specifically tailored to address the unique needs of each channel. •Collaborated with the IS team to create daily reports for tracking all incoming orders and monitoring daily sales, resulting in increased sales tracking efficiency for the sales team. •Teamed with the IS department to launch Aspire, an intranet based communication system for the sales team. •Spearheaded the creation of a customer sales history database that provided a quick sales snapshot on a monthly, quarterly and yearly basis, resulting in improved forecast accuracy. •P & L responsibility and charged with the successful execution of Sales Plan, Sales Forecast and Business Plans to achieve annual sales and profit goals. •Designed and implemented sales compensation programs, incentive programs, and quota and performance management programs. •Managed, motivated and evaluated the performance of direct reports and team. •Awarded the Vice President Award in 2002 for sales attainment and outstanding leadership. Director of Sales 1990 –1999 •Coached and mentored sales team of 15 – 22 employees to consistently exceed sales revenue goals on an annual basis. •Responsible for sales increases of $23.4 million over a nine year period. •Achieved and/or exceeded the profit goals of the company 7 out of 9 years. •Managed and directed the field sales organization to effectively cover key markets, execute direct to consumer campaigns, thus increasing product awareness at field level. •Developed a sales training curriculum for all new sales personnel. Resulting in better trained and faster producing sales personnel. •Nominated as “Best Sales Team” in the Industry in 1999, by the account base for service and sales achievement. •Launched new business development initiatives in International markets, accounting for average annual growth of 30%. •Awarded the President’s Club Award 7 out of 10 years for overachieving quotas. •Recommended for promotion to Vice President of Sales by President and Vice President. EDUCATION Master of Science, Organizational Behavior, California School of Professional Psychology Bachelor of Science, Marketing, San Diego State University PROFESSIONAL DEVELOPMENT Seibel, IRI, Retail Link Training, Spectra Word, Excel, Powerpoint ANNUAL AWARDS / PROFESSIONAL ACHIEVEMENTS Presidents Club 1991, 1992, 1993, 1994, 1995, 1996, 1998 Voted Best Sales Team In The Industry – 1999 Alberto Culver Employee Annual Report 2001 Profile Vision/Role Award 2001 Career Development Award 2002 Vision Award 2002 Vice Presidents Award 2002 Total Point Award Growth Development Leader 2002 People’s Choice Award – Family Values 2003 Feedback/Career Award 2003 Vision Award 2003 PROFESSIONAL/PERSONAL INTEREST Big Sister, Little Sisters 1991 – 1999 American Health and Beauty Aids Institute Board Member 1992 - 1996 St. John Baptist Children’s Ministry Teacher Ruby Young Elementary PTA Board Member 2005 – 2006 Parent Volunteer of the Year Ruby Young Elementary D.I.V.A.S. for Christ Board Member Volunteer for various groups including youth sports, church, etc.