International Business Development Manager

Posted on: 2006-03-20

Amanda H. Butler 7076 Terra Chase Cove, #225, Fort Worth, TX 76137 Tel: 817.886.6698, E-mail: [email protected] Objective: Join a growth-oriented medium to large-sized organization in strategic marketing or product management Summary: Deliver margin and share growth across diverse assignments in marketing and business development departments in B2B and B2C organizations. Over eight years experience contributing and leading in: research, forecasting, P&L analysis, operational integration and optimization, segmentation, customer economic analysis, and targeted, value-oriented marketing-communication campaigns. Successful team leader who successfully motivates and influences change to build competitive advantage and drive bottom-line results. Professional Experience 1999-Present RR Donnelley, Chicago, IL Fortune 275, multinational commercial printer with $8bn in revenue, providing manufacturing and distribution services for books, directories, catalogs, magazines, labels, forms, and retail inserts International Business Development Manager – Book Group (2002-Present) Responsible for the management and growth of targeted book segments and solution development with offshore divisions in China and Mexico ($200mn focus) ·Co-created the “InternationalNavigator” strategy and solution that offers proprietary offshore and domestic production options to fit customer’s business priorities ·Co-leading the integration, expansion, and cross selling of our international manufacturing platform and solutions in Mexico, China, and expanding into Poland -Results include 70% YOY revenue increase in China, 20% increase in Mexico ·Directing multifunctional teams in Mexico, China, and USA in projects focused on incremental revenue generation and cost reduction to revitalize under-performing areas through manufacturing and service optimization -Results include beating revenue and margin budgets, 33% cycle time reduction, enhancement of P&L ratios to best in class, growth and diversification of customers and product groups, repositioning for innovation ·Leading strategic planning, pricing strategy, solution development, market positioning, targeted selling and launches for targeted market segments ·Identifying and creating relationships with global vendors to enhance solutions ·Contributing to contract negotiations and RFQ responses among key accounts ·Design and produce marketing collateral, sales tools, and presentations for a consultative selling approach ·Communicating at all levels of management and with customers and vendors. Strong ability to clearly communicate and sell both qualitative/creative concepts and quantitative analyses in cross-cultural settings ·Led the Customer Economics beta test and enterprise-wide rollout. (Solution development analysis that reviews customers’ financial metrics and quantifies the financial benefit of a proposed new product or service) ·Liaised and directed design agencies and consulting firms on various projects Domestic Marketing Manager – Directory & Tech Manuals Group (1999-2002) ·Performed demand-based segmentation in the yellow-pages directory and telecommunications sector that led to targeting and demand value proposition creation on existing and new solutions ·Monitored market forces and factors, analyzed competitive trends, and led primary and secondary research projects ·Assisted strategic planning and business case development across multiple segments and acquisitions with processes and documents adopted enterprise-wide 1996-1998 Casablanca Fan Company (Division of Hunter Fan), California Premium ceiling fan brand with $60mn in revenue, targeting upscale clientele and interior designers Assistant Product Manager/Marketing Analyst ·Managed forecasting and product availability for 3,000 SKU’s ·Analyzed product profitability and competitiveness and advised management of product performance, potential promotion and discontinuation opportunities ·Assisted in financial operating plan development ·Developed sales tools and worked with retail outlets to best position product ·Created fan designs and supported the creation and product branding of a secondary fan-line, AirFlow, targeting the contractor segment Management Training Program/Internships 1995 Pirelli Tires UK, Ltd., England UK headquarters of $4bn Italian high-performance tire manufacturer Marketing Management Training Program ·Responsible for the co-production and international launch of the 1996 Pirelli Calendar and the development of pricing matrixes and UK tire dealer manuals 1994 Zahid Company, Saudi Arabia Leading Saudi $1bn conglomerate with holdings in retail, automotive dealerships, heavy equipment, industrial and electrical brands Procurement Officer & Representative – 5-month internship based in Taiwan ·Represented the organization in Taiwan with OEM/after-market suppliers in the automotive parts industry. Resolved shipping, QC, and billing issues that resulted in over $500,000 in savings. Identified future licensee partners in heavy-equipment for Middle Eastern distribution 1994 Tong Yang Inc. & T.Y.C. Brother Industrial Co., Ltd, Taiwan Leading OEM manufacturers of metal and plastic--based and car-lighting components Marketing Internship – 5-month internship based in Taiwan ·Supported market analysis for the Saudi Arabian and Gulf markets in the OEM/after-market automotive parts industry and assisted in the revision and translation of production flow charts for Ford Motor Co. quality audits for multiple sites in Taiwan. Education 1999 MBA – International Management Thunderbird, The Garvin School of International Management, Phoenix, AZ 1995 B.A. International Economics, Minor: Studio Art Scripps College, The Claremont Colleges, Claremont, CA Professional Training Value Pricing, Senior Project Management (PMI), Management Leadership, Demand Segmentation and Targeting, Customer Economic Analysis Languages English (native), French (intermediate), introductory work in Mandarin, Spanish, German Computer MS Office, MS Visio, MS Project, SPSS, Quanvert, JD Edwards, IRI Analyzer, Internet