Director

Posted on: 2006-03-15

Profile Over twelve years experience in Marketing Communications. An entrepreneur, creative, possessing excellent writing skills and commitment to accountability and process improvement. Budgeting and administration Public relations Supervising staff and volunteers Event planning Writing and publishing Advertising Sponsorship sales and relations Strategic planning Accomplishments • Developed, managed and tracked Marketing Communications budget of $290K at United States Tennis Association/Pacific Northwest. • Hired, trained and supervised staff and volunteers to register 7,000 new voters in four months. • Wrote and edited magazine and electronic newsletter to deliver product and association news. Supervised 12 regular writers and graphics team. Improved ad revenues by 60 percent while customer feedback surveys indicated 40 percent increase in reader satisfaction. • Directed and managed the development and production of annual books, brochures, sales tools, and direct mail pieces. • Conducted research and successfully solicited sponsors for programs and events. • Promoted USTA affinity VISA card Pacific Northwest. The region became No. 1 in the U.S. for customer acceptance rate and reduced cost per acquisition expenses. • Worked with 22 communities to develop and implement local marketing and promotion plans to drive sales and participation. • Speech writer and media spokesperson for tennis, women and economics, young voters and gun violence prevention. Successfully articulated messages for local and regional print, radio and TV. • Responsible for creating all advertising for USTA/Pacific Northwest and Games, Inc., during remarkable growth phases. Helped to bring about fastest growth in members (50 percent over three years) of any region by using print, broadcast, and Internet media intelligently and effectively. Nearly doubled store sales in four month period through aggressive marketing and advertising campaigns. • Planned and developed all materials for a nationwide speaking tour at twelve aquariums supporting coral reef recovery after the December 26, 2004 tsunami. Achieved story placement in local, regional, national and international print and TV. • Coordinated and served as point person for annual and bi-annual conferences for USTA/Pacific Northwest and the Oregon Bus Project, resulting in attendance increases of 85 and 60 percent, respectively. Work History 2005-Present Self Employed – Contract Public Relations 2004 Director, Voters Wanted Oregon Bus Project 1995-2004 Director, Marketing Communications United States Tennis Association/Pacific Northwest Section 1994-1995 Manager, Promotions Marketing Games Inc., dba Game World 1993-1994 Administrative Assistant, Corporate Relations/Underwriting Liberty Northwest Insurance Corporation Education/Professional Development B.A. Psychology, University of Oregon, Eugene OR USTA University, seminars in leadership development, project management, sales, marketing, advertising, media relations, e-marketing and web development Community Service 2004-Present Oregon Bus Project, Board Member 1997-Present Greater Portland Tennis Council, Board Member 1996-Present Ceasefire Oregon/Ceasefire Oregon Education Foundation, Executive Board Member 1999-2001 Boys and Girls Clubs of Portland 1996-1999 Pacific Northwest Wheelchair Athletics Association, Board Member