Executive Assistant to the CEO

Posted on: 2006-03-01

Celeste McFall 9631 Cypress Street Lakeside, CA 92040 (619) 207.8788 E-mail: [email protected] SUMMARY OF QUALIFICATIONS Highly motivated, excellence-driven Executive Assistant with extensive, diverse experience in marketing, communications, news reporting and editing. Established network of relationships with government, community and business leaders. Articulate, creative, outside-the-box thinker with the proven ability to excel in a fast-paced, deadline-driven, and high stress environment. PROFESSIONAL EXPERIENCE Koni Corporation EXECUTIVE ASSOCIATE 1. Shadow CEO and perform her duties whenever possible. 2. Write all internal and external communications, correspondences, website copy, data sheets, non-disclosure agreements, letters of agreement, policies and procedures. 3. Coordinate all scheduling for travel, meetings, conference calls and client visits. 4. Provide administrative support to Retail division for product specifications and production scheduling. 5. Provide Human Resource assistance with personnel issues requiring documentation, legal assistance and confidentiality. 6. Prepare all management meeting minutes, agendas and reference materials Fairbanks Ranch Country Club EXECUTIVE ASSISTANT 1 Provide administrative support to the Board of Directors and General Manager of private country club. Oversee Board and Committee structure and database of reports, files, meeting minutes, research data and confidential information. 2 Communications Manager for all internal and external publications including website, newsletter, flyers, weekly email notices, back page ads on menus, statement mailers and daily information sheet. 3 IT Manager for all of the office and restaurant computers, terminals, printers and Dell Server, as well as providing software training to staff. 4 Receptionists/Administrative Assistant manager: manage staff of five receptionists and administrative assistants. 5 Daily typing correspondence 70 wpm 6 Extensive use of Excel spreadsheets 7 Mastery of PowerPoint Presentations for large group meetings 8 Calendaring of General Manager’s meetings, appointments and schedule 9 Scheduling of Board of Directors’ meetings, Committee meetings, annual events, Black-tie events, golf tournaments, volunteer-appreciation cocktail receptions 10 Travel arrangements for Staff Leadership Team seminars, field trips, General Manager’s travel, Clubhouse Manager’s travel Rhino Linings USA, Inc PUBLIC RELATIONS 1 Handle all Media Relations for this national sprayed-on polyurethane lining market leader in the multi-million dollar automotive aftermarket industry. 2 Created and launched the Bowling for Rhinos program in cooperation with the American Zookeepers Association. 3 Coordinate Trade Show travel schedule, booth design and staffing, as well as Project Vehicle program. 4 Write all Press Releases, magazine articles and company newsletters. Accredited Home Lenders MARKETING COMMUNICATIONS 1 Direct all day-to-day national marketing communications efforts for this nearly $2 billion leader in the wholesale/retail mortgage lending industry. 2 Spearheaded design and launch of an innovative company-wide sales and marketing strategy, contributing to exponential sales growth and facilitating company’s successful turnaround to profitability. Selected highlights include: 3 Developed and implemented a comprehensive set of marketing tools, including flyers, letters, brochures, email ads, etc., which are used by Loan Officers across the U.S. and have dramatically increased loan volumes and units. o Pioneered development of a new division-specific quarterly newsletter, which is circulated to 10,000+ brokers nationwide; newsletter has been well received and brokers now call in anticipation of its release. o Redesigned and successfully produce two monthly newsletters (eight-page and one-page), which are distributed to 1,000 employees. o Conceived, designed, wrote and published numerous brochures and special edition newsletters, which have saved nearly $30,000 in outsourced labor costs. o Perform product research, write press releases, and produce letter templates and a wide variety of sales presentation materials and packages. East County Community Newspapers, 1998 to 2000 CITY EDITOR 1 Managed daily news and editorial activities for six city newspapers with a total circulation of 250,000. Responsibilities and accomplishments include: o Recruited, trained, motivated and led a team of six reporters and three columnists. o Established and cultivated a vast network of news sources including local law enforcement, border patrol, city government and community leaders. o Acting on exclusive information obtained from a high-ranking school district source, provided the area’s most in-depth coverage of the high profile Grossmont Union High School District’s Homosexual policy story; obtained information major television / radio stations and newspapers were not able to attain. o Promoted from Copy Editor based on exceptional job performance. ASSISTANT TO THE EDITOR, 1997 to 1998 1 Assisted the Editor and Publisher in all aspects of producing this daily publication including writing copy, editing copy for content, clarity and style, creating the Letters to the Editor Page, etc. REPORTER, 1989 to 1997 2 Reported on a wide variety of important issues including election campaigns, taxation, development, education, crime and much more. 3 Provided in-depth coverage of the U.S./Mexico border issues during incorporation of Gatekeeper program. o Interviewed immigrants to provide a “human face” to what was generally portrayed as a political matter. o Resulting stories were well received and were used by Dateline and Nightline as the basis for comprehensive features focusing on the plight of the immigrants. o Stories were also used by State Senator Brian Bilbray in his successful bid to secure 500 additional border patrol agents, double the size of the Campo Border Patrol station, and acquire critical tools and equipment, which were used to facilitate implementation of the Gatekeeper program. 4 Wrote weekly gardening and community columns, as well as covering several beats. 5 Hired as a part-time General Assignment Reporter and was promoted based on performance. EDUCATION Willamette University, Salem, Oregon, (Hallie Brown Ford Scholastic Achievement Scholarship; 3.7 GPA) Grossmont Community College, A.A., Journalism (Studied under Michael Grant, author and former columnist for the San Diego Evening Tribune) COMPUTER SKILLS MS Office Suite of products, 95 through 2003, Quick Books, PageMaker, Macintosh COMMUNITY LEADERSHIP Descanso Community Sponsorship Group: Elected to this seven-member group overseeing zoning issues in the Central Mountain Sub-region of San Diego County. Achievements include: 1 Successfully prepared the Central Mountain Sub-regional Update portion of the County of San Diego 20-year Plan Update. Instrumental based on analysis of Environmental Impact Reviews, in curtailing the size of or eliminating several proposed development projects in rural areas, thereby saving open space for wilderness starved city dwellers. Diane Jacobs Second District County Supervisor Campaign: Worked with Ms. Jacobs on her first two successful campaigns, sat on her Environmental Task Force, and wrote numerous articles relating to her stands on various issues. St. Kieran’s School Development Committee: Chairperson. Orchestrated strategic advertising, promotional and marketing campaigns, taking this school that was about to close due to lack of students, to where it now has waiting lists for each class. Also successful in a hotly contested bid to convert the school’s unused convent into a preschool. There is now a waiting list for the preschool, which feeds directly into the elementary school through kindergarten. PROFESSIONAL REFERENCES AVAILABLE ON REQUEST