Exec Creative Director

Posted on: 2006-02-16

Shelly Roberts 408 NW 19TH St. Oklahoma City, OK 73103 [email protected] Cell: 678-613-2280 www.shellyroberts.com VP Executive Creative Director / Creative Director EXPERIENCE ATA GLANCE D’Arcy Int’l., Saatchi & Saatchi, Benton & Bowles, BBDO, Leo Burnett, Ayer Bucharest, New York, Chicago, Atlanta, Los Angeles, San Francisco, Seattle Award-winning, international executive creative leader with 20 years of experience getting the best from all creative experience levels for international, national and local agencies as well as direct clients. Demonstrated ability to maximize creative quality, productivity and market response through training, example, discipline, balance, encouragement and persuasion. Consistently developed teams with increasingly effective presentation and production skills. Demonstrated ability to listen to clients’ and employees’ needs, develop solutions to meet their goals and budgets, and build trust and respect. Held management responsibility for up to 35 employees, up to $75 million per client account revenue, department budget administration, recruitment, retention and appropriate dismissal. Internationally traveled; basic French, Spanish, Italian communication skills, tourist German, passable basic Romanian. Oh, yeah, and as the creative sidekick to Bill Bernbach, Bob Levinson, once said, “One hell of a good copywriter.” 2005 – Executive Creative Director – Enhanced Shopper Marketing Saatchi X 6/2003 – 1/2004 D’Arcy Advertising Bucharest, Romania Executive Creative Director International Executive Creative Director Key member of Sr. Management team for D’Arcy Advertising, Bucharest, Romania. Managed quality of creative output and balanced the workflow. Created strategies and strategic positioning for all clients. Allocated resources. Oversaw selection and training of native Executive CD for the oldest, most creative, most prestigious advertising agency in Romania. Developed training programs for Concept Creation, Execution, and Production for entire range of experience levels in creative department. Fostered an atmosphere and environment of positive, effective inter-communication with other collaborative departments within the agency, and improved relationships between creative employees and clients with whom they had direct contact. Key Accomplishments: - Retained $5 million dollar telecom client in spite of difficult political situation with client who wanted another agency, but was persuaded to remain with D’Arcy during my tenure. - Agency won Creative Agency of the Year for 2003 for all of Central and Eastern Europe in the Golden Drum Competition - Agency participated in 10 new business pitches and secured the business 9 out of the 10 times - After teaching presentation skills to the Creative Department, seminar was requested by Board for Client Service staff. - Short term contract length extended then doubled 7/2002 - 6/2003 Self Richmond, VA Family Medical Advocate Attended hospitalized adult son stricken with acute pancreatitis. Managed strict vigilance and continuity of Extremely Critical Care and medication administration for the period of over 7 months of hospitalization, primarily in Intensive Care Units, through three operations and 5 emergency procedures. Assisted and attended through home convalescence. Key Accomplishments: - Son Released from hospital and Physical Rehabilitation - He survived and is living perfectly healthy life - Repeatedly asked by Sr. Medical staff where I got my medical training. (Ans: internet – specialty: acute pancreatitis) 6/1999 - Present SRO Creative Services Atlanta, GA CEO Consortium of experienced creative and account people handling a variety of accounts. Provided the strategic vision to define company goals and implement systems for sales, marketing, HR, recruitment, training, and research for extensive list of local and national clients. Acquired competitor’s business and delivered multimedia presentations to decision makers. Key accomplishments: - Managed and Directed creative development of US Army minority advertising. - Redeveloped and redefined successful internet sales and marketing online company 6/2000 – 6/2001 Firstdoor.com. Atlanta, GA VP Marketing Oversaw advertising, trade shows, industry/networking events, email campaigns, and targeted print/media campaigns driving new business development and market expansion. Supervised sales and marketing team and established the Marketing Department. Key accomplishments: - Expanded revenue by 35% and achieved the largest revenue year in the company’s history by persistently targeting previously untapped markets. - Repositioned site to most marketable status - Collaborated with Webmaster to improve site’s design, content, and functionality. and add online service offerings 6/1999 –7/2000 CBC Advertising. Atlanta GA VP Creative Director Tech agency shifting over to e-commerce. Responsible for client relationships, branding, strategic planning, all creative direction, training staff, budgets, marcom materials Key accomplishment: - Brought Consumer Advertising skills and sensibility to technical advertising with strong positive image and sales effect - Doubled billings 6/1990 - 3/1994 Saatchi & Saatchi Worldwide New York, NY VP Creative Director World's largest advertising agency Responsible for major consumer brands such as Duncan Hines, Tide, IBM, Rums of Puerto Rico. Sr. Management. Award winning, effective campaigns for household name products. 6/1987 - 6/1990 Benton & Bowles New York, NY VP Associate Creative Director Major consumer goods. Positioning and branding for many Kraft/General Foods products. Skills, budget and personnel management. 3/1985 - 1/1987 BBDO New York, NY Vice President Creative Group Head Consumer package goods and some technology accounts. Responsible for management functions, branding, strategic planning. Accounts included Chase Manhattan Bank and Casio electronics. 10/1983 - 3/1985 NW Ayer Seattle Associate Creative Director Regional office of Major national advertising agency. Sr. Management and Creative Responsibilities for all accounts. Special consultant to CEO. 6/1980 - 6/1983 Leo Burnett Chicago Creative Supervisor/ Sr. Creative Writer Senior writer promoted to creative supervisor on major national consumer brands Created branding and strategic positioning for Schlitz Beer and Tasters Choice coffee. Other brands included United Airlines and Campbell Soup. EDUCATION 1973 University of California Berkeley, CA Bachelor's Degree Double Major: English, Psychology Awards Addy Andy Backstage Magazine TV Excellence Award Belding Best Financial TV Chicago One Best Government PSA Clio International Broadcasting LA Advertising Club LAAMY National B2B Advertising Mobius Seattle Art Directors TELLY Upper Case Award Online Creative Portfolio: www.ingeniuscreative.bizland.com