Vice President, Strategic Delivery

Posted on: 2006-01-30

Catherine Scherer 40 Pierson Drive Hockessin, DE 19707 302-234-7745 Home 302-379-3883 Mobile [email protected] Objective: Continue an exciting career in sales or marketing communication by utilizing creative problem solving, innovative approaches to achieving business goals and dynamic leadership skills. Work Experience Citi Cards 2000 - Current Vice President, Strategic Delivery Lead a team of professionals responsible for executing direct mail and collateral materials Proficient in web press/in-line/digital production, bindery, lettershop, data processing and postal procedures Counseled high level executives on strategy and creative designs Devised innovative creative tests to reduce costs, increase revenue and improve response rates Accustomed to working under tight budgets and timeframes Manage vendors outputting over 100 million mail pieces annually Launch internal production processes for Sears and The Home Depot credit card products Actively coach direct reports in career development planning, problem solving and vendor management practices Citi Cards 2000 Senior Marketing Manager Managed Telemarketing vendors in support of affinity credit card products Improved sales conversion rates by creating training modules and incentive programs Negotiated pricing, contracts and bids for business Audited sales process in support of optimal quality and performance RMH Teleservices 1999 - 2000 Senior Account Manager, Financial Services Telemarketing Effectively executed of acquisition TM campaigns for financial products Trained TSRs according to client standards to ensure call quality and optimal performance Coordinated report and script development, call dispositions, file transmissions, program launches and ongoing management of accounts Maintained continuous client contact with high level executives within financial services corporations Interfaced with operations to ensure staffing levels were appropriate and that ongoing coaching and performance management was maintained in support of the client JHA Telemanagement 1998 - 1999 Vice President, Sales & Marketing Business to Business sales for consulting work within Financial Services Industry Provided consulting services to organizations that lacked the infrastructure to support such initiatives internally Created training manuals and customized reports Managed outsourced TM vendors Performed monitoring, coaching and training with telephone representatives TCIM Services, Inc. 1994 – 1998 National Account Manager, B-B Sales Successfully sold outsourced telemarketing services to Fortune 500 clients Initiated and grew accounts by managing relationships and the execution of work Confidently presented company\'s capabilities to senior executives Completed responses to proposals and worked trade show appearances Performed lead generation activities with some cold calling Assisted with ISO 9002 certification process for the corporation Education University of Delaware 1990 - 1994 Bachelor of Arts – History Minor in Political Science Interests / Hobbies Fine arts, medicine, former professional ballerina