Posted on: 2006-01-26
Amanda Marie McKinley Current Address: 1567 Devon Lane Harrisonburg, VA 22801 Permanent Address: 6118 Lyndhurst Avenue Norfolk, VA 23502 (757) 575-3773 E-mail: [email protected] OBJECTIVE To obtain a full-time position in a marketing field in order to apply and utilize marketing and human resources knowledge in a real world, professional marketing environment. EDUCATION James Madison University Harrisonburg, VA May 2006 B.B.A., Business Marketing; Minor in Human Resource Development Cumulative GPA: 3.185 Major GPA: 3.76 Minor GPA: 4.0 Deans List (Fall 2004, Spring 2005, Fall 2005) RELATED COURSE WORK Integrated Function Systems: Operations, Finance, Management, and Marketing (COB 300)Summer 2004 •Responsible for researching and presenting a complete marketing plan to faculty members concerning an event planning facility that would provide food, DJ, and décor to suit different occasions and cultures based out of Washington, D.C. Marketing Database Development (MKTG 382) Fall 2004 •Used internal database marketing systems and learned how to create market databases, collect data, conduct queries, and report findings using database management software. Used market databases, statistical application software, and hypothesis testing to conduct basic and inferential data analyses. Became proficient in Microsoft Office, Excel and PowerPoint. Integrated Marketing Communications (MKTG 484)Fall 2005 •Developed an integrated marketing communications plan for adidas to market their new boot, which is scheduled to be launched in March of 2006. The IMC plan, presented to the class, was taped and sent to adidas’ headquarters in Germany to be reviewed by the company. WORK EXPERIENCE Enterprise Rent-A-Car – Sales/Management Trainee Intern Virginia Beach, VA May 2005 – August 2005 •Interacted with customers on a daily basis; developed significant sales experience through selling insurance •Consistently among the top three interns in the Virginia Beach area in damage waiver sales •Actively involved in car reservations, associating with adjustors and insurance companies, and handling individual customer concerns/complaints •Prepared and presented a company plan in front of top management dealing with increasing customer satisfaction and how the founding values relate to the four core areas of the business James Madison University-(Computer Operations Assistant) Harrisonburg, VA Jan 2005 - Present •Interact with professors and Teacher Assistants on a daily basis on test scoring procedures •1 of 8 students on campus responsible for running scantrons through system and entering data into Raven system •Send out scores to students via email •Answer phone calls to assist in scoring activities and handle individual customer concerns/ complaints EXTRA-CURRICULAR ACTIVITIES Madison Marketing Association Sept 2004- Present •Attend weekly meetings and learn about numerous companies through company representatives •Actively involved in fundraising committee •Actively took part in delivering sales presentations to various businesses for their support in our coupon book •Worked on ideas for signs to help organize merchandise more efficiently for customers Alpha Sigma Alpha Sept 2003 - Present •Participate in weekly meetings to learn about the upcoming weeks events •Actively took part in recruitment of new members (Sept 8-13) •Performed in Greek Sing (theatrical performance) during Greek week •Attended KA Rose Bowl activities to raise money for their philanthropy (Muscular Dystrophy Association) •Coached Theta Chi in ASA Madness week: Inter- fraternity basketball game to raise money for alcohol awareness •Attended numerous guest speakers to raise awareness about breast cancer, drunk driving and risk management •Completed TIPS training (Training for Intervention Procedures) through office of Greek affairs VOLUNTEER EXPERIENCE Mercy House Sept 2004- May 2005 •Assisted store in coming up with new marketing techniques (window displays) to better advertise products to draw clientele into the store (1st semester, 2004) •Worked on signs and coming up with other marketing strategies to boost sales once the customer is in the store (2nd semester, 2005)