District Marketing & Sales Manager

Posted on: 2006-01-25

JOANNA E. PARSONS 2725 Connecticut Ave., Unit #203 Washington, DC 20008 571/283-7175 (cell); [email protected] Education 1999-2001 DUKE UNIVERSITY, The Fuqua School of Business, Durham, NC Master of Business Administration, May 2001. Elected Sports and Entertainment Business Association President. Admissions Fellow for 2000-2001. Fuqua Merit Scholarship. Sax-Baldrige Consulting Award. 1992-1995 UNIVERSITY OF NOTRE DAME, South Bend, IN Bachelor of Business Administration, Finance, May 1995. Ford Motor Company EEOC Scholarship. Elected Entrepreneur Club President. Quarterback, Women’s Interhall Football Program. 1991-1992 NORTHWESTERN UNIVERSITY, Evanston, IL Coursework pursuant to Bachelor of Arts degree in History and Economics, 1991-1992. Experience October 2003- FORD MOTOR COMPANY, Washington, DC Present District Marketing and Sales Manager – Washington, DC Metro Area, Richmond and Southern VA · Consult for 50 dealers within the Washington, DC metro area and most of the state of Virginia to improve key elements of their service operations: profitability, customer satisfaction, sales and long-term growth. · Oversee dealer sales in order to achieve financial objectives; thus far in 2005, total dealer revenue increased 8% over prior year ($72M) and total dealer profits increased 6% over prior year ($32M). · Manage a team of 8 employees, including 5 direct reports, responsible for achieving various team and individual sales and engineering/technical objectives. · Rank #2 out of 96 District Managers across the nation based on key performance objectives, including sales improvement, process, dealer opinion and other performance metrics. · Rank in top 10 among peers for performance in the Summer 2005 National Automotive Dealer Association (NADA) industry survey. · Named the first female District Manager in the history of the Washington, DC Region. July 2001- FORD MOTOR COMPANY, Dearborn, MI October 2003 F-150 Assistant Brand Manager · Co-led the marketing launch of the all-new 2004 F-150 pickup truck - the largest and most significant launch of any product in Ford Motor Company history. This product accounts for over 25% company market share and profits. Additionally, oversaw advertising budget of $190 million. · Managed the entire Ford Harley-DavidsonTM joint marketing program for two years, including launches of the 2002-2004 Harley trucks and worked with Harley-Davidson on how to best market the vehicle. · Negotiated the current $8 million contract with Harley-Davidson with terms binding through 2008. · Developed an internet marketing network called FAST (Ford Advocacy Services Team), aimed at providing thousands of F-150 loyalist clubs with key product information/photos, press releases, and other exciting information in order to generate enthusiasm for the product line and better control the advertising messages on the internet while generating consumer feedback/sales leads. · Managed teams of advertising agencies from over 10 agencies, some of which include: J. Walter Thompson, Young & Rubicam,, TMG Sports Marketing Group, and various multicultural ad agencies. · Hired directly into Ford's Marketing Excellence Program, a program for top performers to gain specific managerial skills and business acumen to eventually lead the company. Summer 2000 GENERAL MOTORS CORPORATION, Detroit, MI Chevrolet Sports/Event Marketing Strategist MBA Intern · Developed the 2000 Chevrolet REWARDSÔ Scholarship program featuring Michelle Kwan as the lead spokesperson and participated on a team that designed the 10,000 person Coca-Cola/Chevrolet Olympic Torch Relay promotion for the 2002 Olympics in Salt Lake City. 1995-1999 FORD MOTOR COMPANY, Dearborn, MI Financial Analyst – Ford Finance Undergraduate Foundation Program · Prepared new model launch plans, planning efficiencies and productivity improvements to decrease overall plant manufacturing costs by 15%; developed capital budgeting and other quantitative skills. Additional Info Executive Board Committee Member, Youth Leadership Foundation of Washington, DC. Co-Founder of Motor City Blades In-Line Hockey Team. Collector of rare coins.