Contract Mngt

Posted on: 2006-01-23

DEBORAH JAMES 1100 Amend Drive Pinole, CA 94564 PH 510 741 8021 [email protected] Highlights of Career  Recognised as an authority on strategic marketing, as a tertiary teacher (Sydney Institute of Technology) and as a guest speaker at numerous conferences.  Business strategy for establishment of National Health Services University UK  MBA and now Completing Doctorate  Completed Advertising/Editorial Cadetship  Created profitable Advertising Agency from Start-up  Established record financial returns, introduced modern marketing practices, improved staff morale, regained market leadership position for Sydney Opera House  Complete overhaul of service delivery for Local Government  Created a framework and undertook analysis of marketing environment for Academic scrutiny. Wrote entry strategy for £1.6bn (UK) industry. Organisational design to re-align 5th largest university in the world to better meet world wide markets.  Acknowledgement for achievements in field from Government Ministers  Winner of NSW Tourism Marketing award, Australia  Winner of the ISPAA, New York  Winner of the Multicultural Marketing award, Australasia  Marketing plans for Asian, European and American markets  Strategic development for finance, public infrastructure and not for profit industries  CRM setup, management and training for professional services clients  Organisational design and establishment of 250 person strong marketing operations (worldwide)  Broad research and analysis experience  International marketing strategy for Olympic Games 2000  Architect and now Copyright holder of stakeholder Management System  Designed curriculum and taught service marketing, research and strategic planning for commercial and government organizations.  Taught Data Management including MS Access- proficient in Analytics :SQL queries etc DEBORAH JAMES 1100 Amend Drive Pinole, CA 94564 PH 510 741 8021 [email protected] EDUCATION 2003 Anthony Schools, California  Associates – California Economics  Associates - California Property Law  Associates - California Property Appraisal  Associates - California RE Principles 1999 Macquarie University, Sydney 2001 Open University, UK (Completing)  Doctorate. Org. Development 1996 University of Technology, Sydney  Graduate Cert. Local Government Management 1994 Macquarie University, Sydney  Masters of Business Administration (MBA) 1983 News Limited, Sydney  Advertising Cadetship 1981 Sydney Technical College  Advertising Certificate PROFESSIONAL DEVELOPMENT COURSES  Fully accredited PAPI assessor  Sales Motivation – Verbal Skills: Tom Hopkins  Training on Staff Selection: Public Service Board  Customer Service: PA Consultancy Group  Integrated Marketing: AIC Sydney  Certificate in Computer Application: Word, Excel, Corel, Quick books, Microsoft project and DOS Systems. Expert knowledge of MS Access- write SQL MEMBERSHIPS  Australian Institute of Management  Venue Management Association Asia and Pacific  Australian Local Government Women’s Association (NSW)  NSW Local Government Public Relations Association,  Australian Marketing Institute KEY AWARDS  The International Society of Performing Arts Administrators (ISPAA). Award for marketing, New York  The Multicultural Marketing Award. NSW, Australia  The NSW Tourism Award. NSW, Australia EXPERIENCE Career has awarded greatest success in organisations that have high fixed costs and low variable costs, and where the need to achieve a minimum percentage of sales has been required to achieve breakeven. Where the ability to manage tight deadlines, multiple projects and maximise resources have been paramount. CAREER HISTORY 2005- Current Shoreline Mngt California Position: Contract Management Project Management, Strategic Marketing, Research and Analysis for Government, Education, Health, Hospitality and Finance industries 2004-2005 Maximus California Position: Analyst State government contract holder for Healthy Families California. Employed to establish Quality Assurance monitoring and reporting system at the early stages of this new contract. Design database systems, mine, manipulate and analyze quantitative data and create user interfaces and presentations in report, graph and PowerPoint .Training/development of 14 QA staff in intelligence gathering and the use of MS Access. 1/2003-2004 Lewis Investments California Position: VP Marketing Employed to design the marketing activity required for company growth, includes • Development of marketing and communication plans • Establishing partnerships • Implementation of full marketing mix 12/2001 – 1/2003 Open University (National Health Service) UK Position: Senior Marketing Advisor. Originally employed on a contract to lead the marketing/business development issues associated with the National Health Services University. The role primarily concerned itself with market appraisal and strategic design, with facilitating combined faculty “buy-in”, and with establishing a sound business case based on original and tested research. The role soon expanded to specific faculty marketing activity (New and Retention) and to addressing the marketing development needs of the OU worldwide. Key achievements: • Completion of skills audit for all marketing aligned staff • Design and establishment of policy and operations surrounding New Product Development and Portfolio Management, Marketing Intelligence, Innovation, Marketing Operations, Strategic Management, Corporate Relations, B2B and B2C management • Design and overseeing of implementation plan aimed at growth in new markets with a £1.2 bn income target over 5 years. 8/2001 – 12/2001 Sheraton StJames London Position: Marketing Finance Advisor A Property Development Company with both Commercial and Residential Concerns throughout the UK. Dramatic changes to the property and financial markets presented opportunities/challenges that required skills in both the development and management of growth strategies and organisational redesign. A referral led to my successful appointment of this position. Key achievements: • Introduction of new financial models • Introduction of CRM practices and principals • Development of new segmentation models for effecting manageable growth. 1996 – 8/2001 Strategy Matters Pty Ltd Sydney Position: VP Marketing and Corporate Development (Clients include: 2000 Olympic Games, The United Nations, UNICEF, and Corporates in Australia, Hong Kong, Germany, and UK. Full list available upon request) I was one of the founding partners of The Strategy Matters Group, a social marketing and issues management company specializing in designing and implementing creative solutions to communication and organisational challenges. In addition to securing and managing all key accounts my areas of responsibility included: • business and financial planning, and strategic development • Channel marketing including e-business • campaign planning and management • communication strategies (internal and external), • corporate image and brand management • development of marketing strategies • market research and analysis • development of the full creative from concept through to production and distribution. • production and publishing of educational resources • promotional plans • human resources - training design and development • issue analysis • management training and mentoring programmes • organisational change and development • stakeholder facilitation 1995- 1998 Sydney Institute of Technology Sydney Part –time teacher service Marketing. 1994-1996 South Sydney Council Sydney Position: Director of Marketing A change in state government policy, the threat of takeover/merger with neighbouring authorities, a requirement for broader public scrutiny of financial, service and policy management, and a requirement to meet new delivery targets led to my appointment by the Mayor and General Manager. Key Achievements: • Evaluation of all commercial and service areas of operation including: Property portfolio – commercial and residential, Sports centres, Entertainment Venues, Aged, Youth and Children Services, Arts and Cultural Management, Library Services and Public outdoor space. • The design and overseeing of new operational models • The design and implementation of new property portfolio, new contractual arrangements with tenants and partners • The creation of new sports facilities and management structures and the creation of new entrepreneurial activities including the multi-million dollar refurbishment of major infrastructure and entertainment venues and creation of extremely successful events and festivals. • Programmed changes to youth facilities and activities, improvement on financial returns for childcare and 12 fold increase in usage of senior citizen facilities and services. • Overcoming major Union Resistance and prevention of any Industrial Action. 1985–1993 Sydney Opera House Trust Sydney 1990 –1993 Position: Head of Marketing My responsibilities included: Establishing, implementing and monitoring operations policy; managing department personnel; designing all new market entry strategies; managing all campaign finances, and departmental budgets; forming of strategic alliances; managing negotiations with senior business partners; overseeing contractors; developing campaigns and communication strategies for all Sydney Opera House attractions, services and facilities, including: corporate image, domestic and international tourism, events, merchandising, rentals, catering, sponsorship, and government relations. Key Achievements included: • Completion of major branding programme. • Record financial returns on tourism packages. • Record patronage to restaurants. • Strong growth in function and hall hire. • The formation of mutually beneficial (B2B) relationships. • Development of strong sponsorship programme • Implementation of staff development programs. • Innovative income generation activities resulting in a 300% increase. • Development of strong merchandising programme • The establishment of performance agreements both for line managers and contractors. • Stakeholder relationship management. 1988–1990 Position: Advertising Manager My responsibilities included supervision of staff – graphic art, photography and administration; liaising with and advising clients re advertising requirements; designing advertising campaigns, including art direction, copywriting and print management of all associated material; writing briefs, selecting and managing relationships with advertising agencies, and negotiating rates with media. 1985–1988 Position: Assistant Publicity Manager During this period the Advertising Department operated within the Publicity Department and I was involved in all aspects of media and public relations. Including writing media releases, organising media conferences, as well as facilitating press interviews 1983–1985 Deborah Jane Advertising Sydney Position: Owner/Operator I developed a profitable client base specialising in small business. The agency covered all aspects of promotions and advertising including: creatives; preparation of promotional budgets; initiation of market research and analysis; campaigns for outdoor, radio, local and national print media.