Advertising and Marketing Director

Posted on: 2006-01-10

JESSICA R. CHIASSON 710 Peachtree St. #1110 ● Atlanta, GA 30308 ● 404-805-7874 ● [email protected] EDUCATION Nicholls State University Bachelor of Arts Thibodaux, LA May 2001 ● Academic Major in Mass Communication ● Concentration: Journalism RELEVANT EXPERIENCE Hank Aaron Automotive Group Advertising and Marketing Director Atlanta, GA August 2005 – November 2005 Handle all media buying for eight dealerships, design all ads and schedules for spot times, negotiate all advertising contracts, meet with vendors, handle all media, write press releases, sign up sponsorships, promote dealerships with newspaper ads, billboards, radio spots, and cable, keep each store within the budget, sign off on invoices each month, attend conferences and benefit events, plan monthly events. Beaver Productions Production and Promotions New Orleans, LA June 2004 – July 2005 Responsibilities include: Revise and make necessary changes to building and band contracts, send deposit checks for all contracts, Action Media and Beaver Productions Inc. Market research, marketing strategies, market analysis and trends, promotional development of contracts, radio, newspaper, and the Federal Express account. Get daily time spots for all current and upcoming shows, create summary sheets for radio and television, get production numbers prior to all shows, receive and send out press releases, and send publicity material to magazines and newspapers. LNT Corporation Marketing Manager/Visual Saint Louis, MO May 2001 June 2004 Duties include: Partner with vendors, buyers, and functional area experts in establishing and maintaining the knowledge base used for all marketing and guest services support. Negotiate and finalize contracts with Ralph Lauren, Nautica, Laura Ashley, Pacific Coast, and Royal Velvet. Establish departmental merchandising plans and direction. Develop and select compelling seasonal presentation and essential item focus. Online marketing of campaigns and promotional offers, development of promotional campaigns, coordinate samples for customer evaluation, coordinate product return request with director, marketing plan creations, promote a variety of retail brands, maintain all product and customer databases, update and distribute pricing and product timelines to staff and outside sales representatives, provide assistance with assembly of catalogs and flyers, and attend trade shows and special events. Ramada Event Planner New Orleans, LA Jan 1998 May 2001 Coordinate all company events such as monthly and yearly conferences, maintained frequent contact with established and prospective clients, provide promotional strategies, project management, and special event planning, handled all member concerns and customer service issues, headed brainstorming sessions to develop new monthly event ideas, coordinated weekly and monthly staff meetings, managed scheduling and training, and produced the monthly event calendar which included: writing event descriptions, proofing, database development, and budget planning.