Executive Director

Posted on: 2006-01-07

SHARON MACK 60 PROSPECT NE, APT. 2 GRAND RAPIDS, MICHIGAN 49503 (616) 458-0533 E-MAIL: [email protected] 60 PROSPECT NE, APT. 2 • GRAND RAPIDS, MICHIGAN 49503 • PHONE (616) 458-0533 EXECUTIVE SUMMARY Elected to Marshall City Council at the age of 23 years and continued community involvement through appointment on various boards and action committees. Developed public relations and communications skills through various employment positions in media, publications and non-profit management. Proficient in public speaking, written and oral communication. Successfully initiated restructuring of St. Cecilia Music Society financial standing by designing effective budget processes, financial reporting and fundraising strategies as part of a formal Strategic Plan effort initiated in 2001. Positive outcomes include tripling annual giving goals and securing a broad base of financial support from community foundations, corporate giving and individual contributions. Provided leadership for the additional of four new programs to St. Cecilia Music Society’s education and performance portfolio, bringing in additional tuition and admission revenues. Audience attendance increased by 65% overall annually from 2001-2005, and student enrollment increased beyond set goals for years 2000-2005. Initiated the Poltrock Piano Fund and Endowment to raise over $90,000 for the purchase of a new Steinway D Concert Grand Piano. Campaign completed before projected deadline. Successfully moved St. Cecilia Music Society from a local music education and performance organization to the Regional Anchor Organization category as acknowledged through the Michigan Council of Arts and Cultural Affairs review board. PROFESSIONAL EXPERIENCE 1999–December 2005 St. Cecilia Music Society Grand Rapids, MI Executive Director/Director of Marketing and Fund Development n Assumed key leadership role in moving St. Cecilia toward its strategic goals. Supervised all fund development, program management, fiscal accountability, board recruitment and orientation and staff development. Initiated plan to identify and evaluate programmatic impact of emerging trends in music education/performance. n Responsible for overseeing operation of all aspects of the organization, assuring programmatic excellence and financial stability consistent with the Articles of Corporation, By-Laws, state and federal laws and grant requirements. Designed Annual fiscal budget and preparation for board presentation and approval. Management of $800,000+ annual budget and new building endowment fund. Initiated first professional strategic planning process for 2001-2005. Planning process successfully competed in May 2001 and is currently under revision for 2006-2010. n Increased event scheduling and audience development through creative marketing, strategic alliances and extensive community collaborations. Served as key spokesperson for the positive promotion of the organization and its mission with the media, local and state legislative bodies and current/future funding sources. n Prepared monthly progress reports for presentation to board of directors. Designed and edited quarterly newsletter, annual report and promotional publications. Developed annual fundraising, marketing and public relations budget. Provided strategic guidance and oversight in identifying and procuring key funding. Proactively coordinated fundraising activities with staff and board. n Effectively provided supervision of annual giving campaign, corporate, foundation and private fundraising, grant writing and reporting. Recruited, motivated and evaluated highly competent staff and appropriately delegated responsibilities to insure accountability and to level capabilities of limited staff structure. n Cultivated prospective new grant opportunities for new and continuing program articulation. Developed and maintained a positive working relationship with the Board of Directors, apprising them of issues and needs related to the operation of the organization. 1997–1999 St. Cecilia Music Society Grand Rapids, MI Marketing/Development Manager n Designed and implemented promotional marketing campaign. Established strategic marketing plan and marketing budget for fiscal year. n Assessed marketing strategies and establishment of evaluation procedures for programming and marketing effectiveness. n Developed strategy to increase identity of St. Cecilia Music Society throughout West Michigan. 1994-1997 Cornerstone Publications Grand Rapids, MI Marketing Project Coordinator n Project coordinator and advertising sales executive for Home Builders Association Parade of Homes Publication. n Graphic design, publication layout and commercial print coordinator for annual publication. n Customer service representative and coordinator of client consultations. n Tripled division revenues for each sales associate. n Expanded sales to include mass-market accounts. 1994-1996 Tapestry, Inc. Grand Rapids, MI Managing Editor/Photographer Coordinator and feature writer for NETWORK magazine, an annual business publication dedicated to growth and achievements of minority-owned businesses and minority professionals in the Greater Grand Rapids area. 1985-1990 Standard Printing and Design Marshall, MI Production Supervisor/Business Development: Director Production scheduling, graphic design, copywriting, photography, public relations, commercial sales support and publication coordination. 1981-1985 Marshall Chronicle Marshall, MI Managing Editor/Senior Photographer Editor of daily newspaper production, featuring writing, weekly column, production supervision, page editing and design, photography, darkroom management and development, community relations, graphic design, political and governmental reporting. EDUCATION/TRAINING Aquinas College Grand Rapids, MI · 1994-1999 Major - English, curriculum emphasis in creative writing, music and art history, women’s studies and theology. · 1980-1982 Enrollment at Kalamazoo College, Kalamazoo, MI 1977-1979 Associate Degree, Kellogg Community College, Battle Creek, MI. Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership, Grand Valley State University, CEO 201 Management and Leadership Seminar The Center of Philanthropy at Indiana University Fundraising School 1984 Principles and Techniques of Non-Profit Fundraising 1985 Fundraising for Small Non-Profits 1986 Capital Campaign Planning 1987 Interpersonal Communication Development Community Involvement/Professional Affiliations November 2004 Recipient of the 2004 Grand Rapids YWCA Tribute Award for Excellence in Community Contributions to Arts and Culture 2003-Present Founding Member – Classic Arts Grand Rapids public television arts documentary series production group 2003-Present Member – Arts, Communication and Entertainment High School Advisory/Support Team, Union High School, Grand Rapids, MI 2003-Present State of Michigan – Department of Education/Governor Appointed Task Force on Creativity, Arts and Cultural Education 2003-Present Downtown Grand Rapids Arts & Entertainment Strategy Steering Committee 2002-Present Grand Rapids Downtown Alliance Board of Directors 09/2002 – Present Board of Directors – Grand Rapids Sister Cities International Member – Omihachiman Sister City Committee 2001-Present Member - Opera Grand Rapids Education Advisory Committee 07/2000 – 2005 Member - Western Michigan Planned Giving Group 04/1999 – 2004 Board member –Arts Advisory, Bach Festival Committee 10/98 – 2004 Member, Grand Rapids Women in Development 09/97 – 2003 Volunteer Management Assoc. of West Michigan 01/86 – 08/92 Elected member Marshall City Council, representing Ward 1 1984-1988 Board Secretary – Marshall Downtown Development Board 1984-1989 Chairman/Founder – Marshall Sister City w/Koko-cho, Japan 60 PROSPECT NE, APT. 2 • GRAND RAPIDS, MICHIGAN 49503 • PHONE (616) 458-0533 [email protected]