Posted on: 2006-01-06
Cella C. Bishop 8775 Colonial Place ♦ Duluth, GA 30097 ♦ 770/622-7788 ♦ [email protected] MARKETING ♦ STRATEGIC PLANNING ♦ RESEARCH SKILLS___________________________________________ Market Research Account Management Team Building & Leadership Strategic Planning & Communications Financial Analysis MS Office Suite EXPERIENCE_______________________________________ • Researched and identified new target markets for local United Way campaign which resulted in a 30% increase in donations • Created and presented an Internet research proposal to management based on NFL fans and their usage of the Internet in an effort to drive marketing on NFL.com • Managed the development of NFL Club Market by Market profiles to assist clubs in both tactically and strategically marketing their teams • Managed daily oil and gas allocation accounts for two of Exxon’s multi-million dollar gas plants • Tracked sales decreases and created customer business reviews for field reps to maintain profitable product lines that resulted in annual savings of $1.2 million WORK HISTORY__________________________________________ Forum Athletic Club, Alpharetta, GA 05/04-Present Fitness Instructor United Way of Middle Tennessee, Nashville, TN 2000-2001 New Markets Analyst National Football League, New York, NY Summer 1999 Market Planning and Research Intern Exxon Company, Houston, TX 1997-1998 Oil & Gas Accountant EDUCATION________________________________________ ♦Master of Business Administration, Marketing Vanderbilt University, Nashville, TN May 2000 ♦Bachelor of Science, Business Management Dillard University, New Orleans, LA December 1996