Posted on: 2006-01-06
Affinity Development Group October 2002 – Present San Diego, CA A leading provider of Customer Relationship Management business services Account Manager – Club Operations – Team Ford Racing and Ford Special Vehicle Team Owners Association Responsibilities include project management, event planning and production, creating focused marketing projects, marketing intelligence and analysis, establishing corporate partner relationships, and team leadership. · Develop marketing online and traditional marketing initiatives; responsibilities include concept creation, client presentation, and developing budget projections · Develop software application specifications to meet client needs in areas such as event revenue reporting, customer service registration and consumer web interaction · Responsible for developing market research and analysis projects providing critical insights into the client’s customer base · Co-produce, attend and oversee all aspects of high performance driving events. Responsibilities include venue selection, contract negotiations, and on site management · Edit and provide final approval of club magazine proofs and member correspondence for compliance to specifications, accuracy, and quality expectations. Additional responsibilities include development and content maintenance for client web site · Key member of CRM team focusing on Ford Motor Company’s high performance vehicle operations and racing enthusiasts’ club · Leads team of four customer service representatives with a focus on process development and issue resolution Wireless Data Solutions November 2000 - October 2002 Oceanside, CA A foremost supplier of customized industrial communications systems Marketing and Sales Account Representative Responsible for promotional event marketing, inside and outside sales, market intelligence, and served as point of contact for key accounts. · Coordinated communications industry trade shows on site in both vendor and customer capacities · Created and implemented on-site customer training · Developed and executed successful marketing campaigns for national distribution · Serve as liaison between production, engineering and accounting departments and customer database of 180 active accounts · Led multi-industry market research projects to identify and clarify vertical market strategy Akamai Technologies Inc. March 2000 to November 2000 San Diego, CA The leading provider of Internet content delivery services Sales Coordinator Responsibilities include management of team of eight Inside Sales Reps and 30 Sr. Account Executives to resolve contractual issues with minimal customer impact, resulting in documented 20% increase in customer satisfaction over previous quarters. · Developed processes for approving internal events and tracking 100+ live events annually · Partnered with Account Management team of 15 and Accounting department of ten to resolve billing and service issues using standard accounting procedures · Responsible for analyzing and reporting west coast territory revenue information. Documented and distributed revenue and contract information generated by west coast territory for forecasting and tracking purposes utilizing standard accounting practices for distribution to executive team. DiscoverMusic.com February 1998 to February 2000 Seattle, WA A premiere provider of music samples for use by Internet and traditional retailers Associate Account Manager · Determined customer needs through market research for clients such as Amazon.com, barnesandnoble.com, CD Now and 20 other major Internet retailers resulting in increased customer retention and extension of contracts · Acted as liaison between 4 member sales and 40 member production teams to ensure completion of 15 weekly custom projects, resulting in documented 10% overall increase in customer satisfaction · Fulfilled 100+ weekly client requests for custom orders of audio samples for their web sites · Established and maintained relationships with vendors and continually monitored vendor inventory, resulting in negotiated corporate discounts resulting in direct savings of 5.5% in materials over previous year Previous Experience – Preschool Teacher 1991 - 1998 EDUCATION University of San Diego – Event Management Certification Program Courses include Event Coordination, Sports Promotions and Event Marketing Seattle Central Community College- Seattle, 1996-1998, 3.7 GPA (Honor Roll) Additional Skills – Microsoft Office Suite, Access, Siebel, NetTracker, Crystal Reports, HTML, Visio