Business Development/Sales/Marketing

Posted on: 2006-01-04

Diane Mulligan 1114 Milwaukee Street Denver, CO 80206 [email protected] H: 303-333-8998 C: 720-313-9759 Skills • Marketing Programs • Management & Supervision • Business Development • Marketing Communication • Public Relations • Presentation Skills • Training • Product Management • Sales and Client Management Work History First American Heritage Title Company Denver, CO March 2005-October 2005 Business Development, Marketing and Sales • Sold $70,000 dollars in title insurance revenue ($64 million in commercial real estate value) in six months • Developed marketing collateral for new National Commercial Services Division which resulted in an increased presence in the market place • Served as the only dedicated commercial real estate title sales person • Created and executed successful marketing communication campaigns to more than 150 commercial real estate professionals Chicago Title of Colorado, Inc. Denver, CO 2002-2005 Marketing Director • Built an internal marketing department which increased market share by six ranks in three years (improving Front Range metro area industry ranking from 10th to 4th) • Product Manager for six internet-based real estate service products (Fidelity National Financial Services) targeted to real property customers: legal, residential and commercial realtors and lenders • Brand Manager for Fidelity National Financial real estate technology products; managed local website by working with Fidelity National IT staff to update content and ensure reliable data operations • Reduced operating expenses over $70,000 through use of internal marketing and graphic design resources vs. outsourced services • Negotiated new printing services agreement which resulted in 30 to 80 percent cost savings • Updated market research and sales development methods incorporating online products and updated demographic research methods • Implemented new online industry tool to create a direct marketing program which blended internal and external resources and resulted in increased operations savings • Created and implemented client survey program which improved targeted client communications and increased sales • Created and produced promotional materials, direct marketing and marcom collateral (10-25 pieces /month) • Created and managed trade shows and events from marketing concept to implementation; 2004 booth winner at annual Colorado Real Estate Association convention • Initiated media relations campaign • Created training program for sales force; educated the team in new online technology tools and market research resources; developed training resources ("Train the Trainer") Security Title Guaranty Co. Greenwood Village, CO 1998 - 2002 Marketing Manager 2000 - 2002 • Managed internal marketing and client direct mailing for more than 500 employees and clients • Managed, motivated, trained and mentored four marketing specialists • Increased overall client marketing product sales for 2000-2001 from $46,473 to $87,641 and met operations budget goals • Managed customer newsletter; saved company more than $20,000 in printing costs through on-line delivery and in-house printing Security Title Guaranty Co. Greenwood Village, CO Marketing Specialist 1999-2000 • Created and developed marketing collateral and direct mailing campaigns for more than 200 realtors and real estate companies in the Denver metro area, Front Range and Western Slope sales territories Security Title Guaranty Co. Greenwood Village, CO Closing Assistant 1998-1999 • Organized and processed more than 30 escrow files per month • Coordinated communication with four major relocation companies that pertained to escrow files High School English Teacher– East High School and Manual High School; DPS Denver, CO 1996-1998 • Established curricula, lesson plans, and grading system for freshman, junior and senior inner-city classes, 150 students per semester • Created and implemented reading and writing techniques: Socratic Seminar and Literature Circles to promote student-centered learning and increase communication skills Professional Affiliations National Association of Industrial and Office Properties (NAIOP) Member (2005) • Legislative Committee • Affordable Housing Committee Denver Metro Commercial Association of Realtors (DMCAR) Member (2005) Commercial Real Estate Women (CREW) Various Membership Positions (2003-2005) • Facilitated meetings and organized event for more than 300 commercial industry leaders as Co-Chair for CREW Denver Women of Influence Awards 2003, 2004 and 2005 • Developed two focus groups for CREW Denver to select outstanding nominees and winners for annual event • Programs Committee member Broker Associate Magazine Advisory Committee (2004-2005) Rocky Mountain Direct Marketing Association (RMDMA) Member (2000-2004) St. Martins Chamber Choir, Denver, CO Marketing Committee (2003-2004); developed audience surveys to assist board in marketing strategy; increased ticket sales University of Colorado at Denver Award Who’s Who (1996) Education/Training/Internships University of CO at Denver Master of Arts – Curriculum & Instruction (1995-2000) Denver Center for the Performing Arts Internship, Public Affairs Assistant (Jan. 1992-April 1992) • Created a charting system which compared Scientific and Cultural Facilities Districts yearly income to that of the sporting events in Denver • Worked on a board to nominate an official from Colorado to the National Endowments for the Arts • Completed and economic report regarding the economic impact the “Phantom of the Opera” had on the City of Denver University of CO at Boulder Bachelor of Arts – Liberal Arts/English (1988-1991) University of Southern California, Los Angeles (1986-1988) Fidelity National Financial Success Series Sales Training (2003) Computer Software Literacy • Graphic design/publishing: Adobe Photoshop & Illustrator • Accounting/Project Management: Quicken • General: Microsoft Office software suite: PowerPoint, Excel, Word, Publisher • Real Estate industry software: MetroScan, Information Advantage, Premier Service, CTIEC, PrintDepartment.com Personal Interests Colorado Chorale, Triathlons, Aspen Skiing Company Ski Instructor (1993-2000), Hiking, Rock and Ice Climbing, Scuba Diving, Intermediate Spanish