Product Marketing Manager
Job Description
Product Marketing Manager
About the Role
Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution—sharpening how we message, package, and deliver Leadership Connect's solutions to market. You'll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. As the connective tissue across the company, you'll rely on collaboration and ownership to succeed.
Core Functions of the Role:
- Own the go-to-market roadmap, strategy, and execution for product launches
- Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
- Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
- Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
- Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
- Build training materials and lead sales enablement for key launches
- Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives
About You:
- 5+ years of product marketing experience at a B2B SaaS company
- Experience building and executing go-to-market plans specific to software products
- Superb written, verbal, and presentation skills
- Strong analytical skills and a data-driven mindset
- The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
- A collaborative, ownership-driven approach
- Nice to have: experience marketing to government workers
Actual offers within the posted range depend on the candidate's experience, skills, and alignment with role requirements.
Compensation noted does not include target commission, which is addressed separately.
We encourage candidates who bring strong relevant experience to apply, even if it doesn't map exactly to every listed qualification. Where a candidate demonstrates particular strength in the interview process, we're open to discussing how the scope of the role — and compensation within the posted range — might be shaped to fit that experience.
$140,000 - $160,000 a year
Equal employment opportunity, including veterans and individuals with disabilities.
PI287979873
Job Details
-
Company Leadership Connect
-
Address 20004 Washington, District of Columbia, United States
Apply for this job
Ready to take the next step in your career?
Similar jobs near you
-
Federal FOIA xpress Specialist (Must be US citizen)
Infinisource Consulting Solutions20001, Washington, District of Columbia -
Associate Director - Financial Institutions Advisory
Berkeley Research Group, LLC20001, Washington, District of Columbia -
Senior Writer, Executive Communications
National Audubon Society20001, Washington, District of Columbia -
Special Education Teacher
Howard University Public Charter Middle School20001, Washington, District of Columbia -
Senior Product Manager, Agentic AI Platform
Voyager Technologies20001, Washington, District of Columbia