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Dynamic bilingual executive in search of a new team to serve Resume


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SUMMARY   A dynamic leader with over years’ experience. From retail store manager to Regional Vice President, that has led high performing teams. A commercial centric, innovative, high influence executive with a proven record of profitable growth. Skilled at both strategy and operations to achieve results. Deep expertise in leadership, building and developing a high performance team. Key competencies:


Territory Management                                       Sales Team Leadership                                      Business Transformation

Strategic Planning and Analysis                          Field Training and Coaching                               People Development

Change Management                                         Leadership Development                                   Financial Management

Relationship Building                                         Bilingual – English & Spanish                             Sales Operations




- Present                                      New Avon LLC., NY                                      Multi-State, USA


- Present-                     Regional Vice President

Currently leading a team of Senor Coaches and Sales Development Coaches. Accountable for sales, recruiting, and the development of Leadership and Top Seller in a multistate Region. Provide leadership, management, and vision necessary to drive plans, people, and processed to grow sales via direct selling distribution channel. Provides hands on coaching to develop and implement strategies to achieve KPIs and Sales of $ million dollars is the Southwest Region. The Southwest Region is comprised of markets and over , Avon Independent Representatives. Manages a team of eight direct report and an overall associate team size of thirty-one. Worked cross-functional on change management of internal organization transformation and the implementation of a new internal sales structure. Presenter and emcee of sales presentations spanning from to K in attendance.

  • Improved growth by implementing cross selling strategies.
  • Implemented new KPI Dashboard that provide field visibly and action items to influence KPIs.
  • Produced a quarterly playbook that become part of the company’s National roll.
  • Applied performance management practices to ensure field effectiveness and KPI achievement.
  • Achieved effective change management by leading and coordinating cross-functional partnerships.

Division Sales Manager

Led a team of Avon District Sales Managers. Accountable to lead and mentor the team in working with Independent Sales Representatives and Leaders across the Division to reach companies overall sales, prospecting, recruiting and Leader development goals, through territory management of multiple KPIs. Created strategies to achieve company programs and incentives in a way that positively reinforced field fundamental behaviors and supported the business process. Collaborated with RVP to develop strategies that have a direct impact to grow Representative and Leader base.

  • Hired, onboarded, and trained District Sales Managers.
  • Coordinated, supported, organized and developed the implementation of the Hispanic Marketing Strategy, resulting in a % growth in the Hispanic Market.
  • Reduced cost of $K by closing ineffective Training Center locations without negative impact to sales and growth.
  • Awarded promotion to Regional Vice President Role.

Sales Center Manager

Created a Customer Service centric atmosphere that promoted growth in sales and productivity.  Introduced plan-o-gram system for Merchandise display that promoted a shoppable environment that maximized space for product promotion and increased sales and profit. Responsible for staff training and development, customer service and over sore experience.

  • Achieved P&L Management goals and store operations year over year maximizing profits.
  • Creator and architect of Sales Center “papelito” strategy, that became blue print for Sales Centers.
  • Developed product knowledge presentations in both English and Spanish that promoted company objectives, for sales growth and profit and supported team building and Leadership.
  • Awarded promotion to Division Sales Manager role.

to                                                    Marshall’s                                                       Laguna Hills, CA

Store Manager

Led a team of Department Store Managers and ensured the daily operation and coordination of store, employees and customer service needs were achieved.  

  • Managed store expenses and payroll to best address the needs of the business.
  • Provided performance coaching and development for Assistant Store Managers and Associates.
  • Successfully prioritized and accomplished multiple tasks in a fast paced and challenging environment


to                                                    Montgomery Ward                            Multiple Locations, USA

Multiple roles with progressive promotions and expanded leadership responsibilities. As the general manager, was accountable for all store operations, planning and prioritization for the entire store that generated $.MM in annual sales. Led a team of eight department managers with over + employees. Developed a high-performing team of both managers and team members through empowerment of strengthening direct and indirect reporting relationships. Drove sales as well as provided guidance on promotions, career development and talent management.


(phone hidden)            General Manager (Store)

(phone hidden)            Store Remodel Field Manager

(phone hidden)            Operations Manager

(phone hidden)           Group Merchandising Manager- Electronics & Homes



& SKILL                             


Michigan State University- Merchandise Management

Lansing Community College- Associate of Arts- Merchandise Management

Bilingual – English & Spanish

Public Speaking- Presenter and Trainer (from : up to ,+)

Business and Brand Development

Sales Motivation and Incentives