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Performance-driven VP Sales/Merchant Director with over years' of experience in the retail, wholesale and e commerce industries. Strong relationship builder and team leader with experience at setting and exceeding sales goals. Effective at omni channel retail strategizing and building e commerce business while driving and motivating team members to exceed performance targets. Enthusiastic and passionate trainer committed to outperforming the competition.
VP, Director of Sales, / to /L&J Accessories – Orlando , Florida
Generated $ Million in sales across brands.
Built sales organization from the ground up. Hired sales team, developed systems to manage team, analyze and grow the business. Supervised sales represenatives and evaluated quarterly performance. Empowered and led a driven sales team to build product awareness and exceeded revenue targets by % in last quarters.
Worked with Presidents, GMM's, DMM's, and Buyers to coordinate and implement omni channel retail strategies in Kohls, Sears, Kmart, Stage, Meijer, Bealls and Belk.
Drafted comprehensive sales plans and approved budget expenditures to meet project goals with owners. Provided feedback and worked cohesively with design and production departments on customer needs and preferences.
Analyzed trends in the marketplace, both regionally and nationally, using current industry knowledge to stay ahead of the competition.
Developed - year plan to distort online, grocery and specialty opportunities with Amazon, Zulily, Groupon, Etsy, Meijer, Ross, Bealls Outlet, and Gabriel Brothers to off set traditional brick and mortar retailers.
Grew E- Commerce business to % of total business in last years.
President & Owner, / to /Consultive Sales – Atlanta, Georgia????????????????????????
Generated $ Million in sales across independent lines.
Represented women accessories lines including , handbags, costume jewelry, branded jewelry, sterling silver, gold, watches and gifts.
Worked directly with CEO's of companies represented to develop sales plans, execute sales plans and account negotiations.
Highly effective at building relationships in the market. Worked directly with accounts across the country, including Kohls, JCP, Sears, Kmart, Stage, Macys, Dillards, Belk, Bealls, and Meijer. Consistently hit and exceeded sales goals by %.
Delivered a high level of service to customers to both maintain and extend the relationships for future business opportunities.
Maintained an extensive knowledge of competitors, their offerings and market share in assigned territory. Built a strong, highly motivated sales team of employees who planned and analyzed the business.
Regional Vice President of Sales, / to / Victoria & Co. – New York, New York
Managed Federated Department Store Division- Givenchy and Private Brands delivering $ Million in sales.
# contributor in penetration to total Givenchy business.
Consistently exceeded sales goals and ran +% increase on total sales plan over year period.
Worked closely with Product Development Team to create product and promotions that satisfied the needs of each account.
Responsible for the management of employees and for training and developing their analytics and communication skills with the buying teams.
Divisional Merchandise Manager/Senior Buyer/ Buyer, / to /
American Retail Group and Federated Department Stores – Atlanta , Georgia
Managed a $ Million Women's Accessories/Jewelry Division with team members.
Lead team to achieve double digit sales increases years in a row.
Member of "Leaders to Watch" upper management development team. Attended off sites for personal growth as a key player of the management team.
Responsible for building strong relationships in the market and maximizing profitability by line. Jewelry complex was the # contributor to bottom line profit for total store years in a row generating a % gross margin.
Bachelor of Science: Marketing and Sales Promotion
University of South Florida MUMA College of Business - Tampa, FL