Marketing/Project Management Resume
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Resume:
Summary
A highly organized, detail-oriented, and enthusiastic self-starter with an ability to manage multiple projects at once and never miss a deadline.
Work Experience
Freelance Marketing Strategist
Varied
- Collaborate with senior executives and internal departments to develop marketing strategies
- Copywrite, edit, and produce marketing collateral including client presentations, content sections, sales pieces, and invitations
- Create project budgets and manager overall department promotional budgets
- Develop execution plan and oversee implementation of programs
- Plan and execute events, such as company presence at CES in Las Vegas, annual holiday party for clients, staff, and investors, and InFront events in New York City
- Provide customer service to clients as needed
Consumer Marketing and Sales Manager
The Journal News, White Plains, NY
- Worked closely with Regional Sales Managers to drive print and digital sales of the publication
- Managed a Direct Sales Representative to work events in order to drive subscription revenue
- Executed digital efforts for subscribers including early access to events, sweepstakes, and exclusive content
- Created marketing materials to drive revenue including Facebook posts, Adobe Spark videos, email blasts, and coordination of FSIs in Sunday papers
Senior Manager, Integrated Marketing
- Created integrated proposals ranging from $k - $MM across multiple categories and Time Inc. brands
- Worked closely with the Corporate Activation team to guarantee successful launch of sold campaigns
- Developed a better relationship between corporate marketing and the individual Time Inc. brands through “Lunch and Learns” and team building events with key marketing contacts
Digital Marketing Manager
- Ideated and created digital-specific proposals ranging from $k - $MM across multiple categories to fulfill client objectives
- Worked with Account Management to ensure campaigns met client objectives and ideal budgets
- Supported the Meredith cross channel teams through development of integrated programs
- Worked closely with the Digital Activation Team to guarantee successful launch of advertiser campaigns
- Responsible for updating the Product Playbook, a comprehensive deck of Meredith’s digital product offerings
Integrated Marketing Manager
- Planned and executed integrated programs across the Beauty, Automotive, OTC/DTC and Personal Care categories utilizing print, digital, broadcast and social media capabilities of the Prevention brand
- Involved in planning and execution of Prevention’s Signature Event, including sponsorship proposals, activation execution, and client entertaining
- Pitched campaigns to clients for both the Signature Event as well as high-level proposals
- Worked closely with Account Management to provide campaigns at scale
- Project manager responsible for planning Prevention’s National Sales Meeting
- Worked in conjunction with PR to develop and execute Prevention TV, an editorial-based digital video series for advertiser sponsorship
- Managed the full chain of merchandising programs for advertisers (e.g., advertorials, custom client events)
Associate Marketing Manager
- Responsible for the planning and execution of larger scale and multi-title custom integrated projects utilizing print, digital, broadcast and social media assets from the BHG brand and Meredith
- Developed a custom email blast program as an advertiser added value execution; responsible for writing custom content for scheduled email blasts
- Managed the full chain of merchandising projects from start to finish for advertisers (e.g., advertorials, custom client events)
- Continued to plan and maintain the operating budget for the marketing department
- Responsible for event creation and coordination, for both employee events (e.g., the annual BHG sales meeting) as well as client events
- Managed the unit responsible for promotional sell sheets, e-newsletters, and in-book promotional pages
- Lead cross-functional teams to develop marketing concepts and program executions
Marketing Coordinator
- Developed custom proposals for multiple advertising categories, utilizing all print and digital capabilities of both the BHG brand and Meredith assets
- Executed merchandising programs from start-to-finish, including but not limited to: advertorials, sweepstakes, sampling, digital and mobile programs, and events
- Assisted in managing and executing client entertaining events from start to finish, including but not limited to: location/venue selection, theme/concept development, invites/material development, on-site management, guest list management, shipping, etc.
- Planned and maintained operating budgets for the marketing department
- Managed promotional sell sheets, e-newsletters, and in-book promotional pages
- Assisted in creation of events and trade materials
- Executed programs and achieve goals by working with a wide variety of professionals, such as BHG sales
team, various Meredith marketing groups, agency and client contacts, and event coordinators
Marketing Coordinator, Coaches Fundraising Program
- Responsible for all marketing efforts for ESPN Fundraising, including promotions and direct
mail campaigns
- Developed new leads for ESPN Fundraising
- Wrote all copy and designed all creative for ESPN Fundraising marketing emails
- Responsible for coordinating mailing and marketing efforts for ESPN RISE Magazine’s Summer Issue
- Executed changes to the ESPN Fundraising website to enhance user experience and drive subscriptions
- Assisted in marketing efforts for ESPN The Magazine special issues and seasonal promotions
- Tracking of SEO through Omniture for both ESPN Fundraising and ESPN The Magazine
- Maintained, updated, and approved all ESPN Fundraising database requests
Merchandise Manager
- Responsible for purchasing and managing $K+ in golf shop industry, including apparel and accessories
- Manage displays of golf shop, creating new displays bi-weekly
- Coordinated travel and accommodations for the Head Golf Professional, Assistant Golf Professionals, and
myself to trade shows and events within the PGA network
- Managed the golf shop budget
- Assisted with golf-specific events including menu selection, participant gifts, raffle prizes, and professional
staff uniforms
Education
- M.S., Publishing, New York University, New York, NY ()
- B.A., English, The Pennsylvania State University, University Park, PA ()
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