Marketing Manager Resume
Special Events Coordinator/SHS Program Director December – present
¨ Develop and execute detailed marketing strategies, promotion, and Green Building Pavilion design and layout for Southern Home Show (SHS)
¨ Handle all SHS planning, and coordinate and manage company and program details
¨ Responsible for all volunteer information, coordination, scheduling, and planning
¨ Negotiate contracts for vendors, booth rentals, displays, reimbursements, fees, purchasing, and membership, including international vendors
¨ Secure program venue, layout, and all technical and advanced assistance needs
¨ Prepare, organize, and distribute all event promotional materials
¨ Book and coordinate speakers, performances, workshops, book signing, and lectures
¨ Responsible for all membership, grant, donation, and event fundraising efforts
¨ Maintain budget to facilitate event needs, and produce updated budget reports
¨ Present final event report to board with marketing strategy for subsequent events
¨ Analyze current business operations and provide a detailed plan to improvement
Boy Scouts of America Worcester, MA
District Manager/Fundraising & Marketing Manager October - October
¨ Established and maintained relationships with sponsors, multiple council-vendors, and contributors for fundraising efforts, program activities and donations
¨ Developed multifaceted fundraising campaigns, and raised $, within first quarter, ending campaign with $, over goal, while guiding staff through process
¨ Created and implemented target-market, demographic and consumer research
¨ Raised district awareness of fundraising, increasing participation and unit commitment
¨ Managed brand placement, and developed BSA’s Centennial commemoration plan
¨ Planned and hosted several, key fundraising events, dinners, meetings, and activities
¨ Worked with vendors on all promotional design planning, marketing distribution, vendor account set-up, product fulfillment, purchasing, and account payable requests
¨ Sold new units, identifying leaders and volunteers throughout entire process
Corporate Graphics Westborough, MA
Project Manager – contract May - August
¨ Coordinated with major corporate marketing departments, to plan and implement nationwide co-branding initiatives; produced customer service and recognition materials
¨ Managed all client and in house travel arrangements
¨ Managed all team, partners, and new business on and offline marketing, and communications assets
¨ Ensured branding quality control
Education
Worcester Polytechnic Institute (WPI) – Worcester, MA August - May
Bachelor of Science in Humanities & Arts; Minor in Marketing * Minor in Biochemistry
Professional Development I & II, BSA – Project Work February – March
Learned Strategic Management of Relationships – How to implement successful business development, customer service and public relationships
Presented the results to Senior level management, students and course instructors
Community Involvement
Juni
Worcester & Blackstone Valley Chamber of Commerce – Present
Mohegan Council Executive Board – Present
Society of Women Engineers – Present
