Marketing Manager

Professional Experience

North Carolina Sustainable Energy Association                                    Raleigh, NC

Special Events Coordinator/SHS Program Director              December 2007 – present

¨           Develop and execute detailed marketing strategies, promotion, and Green Building Pavilion design and layout for Southern Home Show (SHS)

¨           Handle all SHS planning, and coordinate and manage company and program details

¨           Responsible for all volunteer information, coordination, scheduling, and planning        

¨           Negotiate contracts for vendors, booth rentals, displays, reimbursements, fees, purchasing, and membership, including international vendors

¨           Secure program venue, layout, and all technical and advanced assistance needs

¨           Prepare, organize, and distribute all event promotional materials

¨           Book and coordinate speakers, performances, workshops, book signing, and lectures

¨           Responsible for all membership, grant, donation, and event fundraising efforts

¨           Maintain budget to facilitate event needs, and produce updated budget reports

¨           Present final event report to board with marketing strategy for subsequent events

¨           Analyze current business operations and provide a detailed plan to improvement

Boy Scouts of America                                                                         Worcester, MA

District Manager/Fundraising & Marketing Manager         October 2005 - October 2007

¨           Established and maintained relationships with sponsors, multiple council-vendors, and contributors for fundraising efforts, program activities and donations

¨           Developed multifaceted fundraising campaigns, and raised $147,000 within first quarter, ending campaign with $130,000 over goal, while guiding staff through process  

¨           Created and implemented target-market, demographic and consumer research

¨           Raised district awareness of fundraising, increasing participation and unit commitment

¨           Managed brand placement, and developed BSA’s Centennial commemoration plan  

¨           Planned and hosted several, key fundraising events, dinners, meetings, and activities

¨           Worked with vendors on all promotional design planning, marketing distribution, vendor account set-up, product fulfillment, purchasing, and account payable requests

¨           Sold new units, identifying leaders and volunteers throughout entire process

Corporate Graphics                                                                         Westborough, MA

Project Manager  – contract                                                       May 2005- August 2005

¨           Coordinated with major corporate marketing departments, to plan and implement nationwide co-branding initiatives; produced customer service and recognition materials

¨           Managed all client and in house travel arrangements

¨           Managed all team, partners, and new business on and offline marketing, and communications assets

¨           Ensured branding quality control

Education

Worcester Polytechnic Institute (WPI) – Worcester, MA     August 2000 - May 2004

   Bachelor of Science in Humanities & Arts; Minor in Marketing * Minor in  Biochemistry

Professional Development I & II, BSA – Project Work          February 2006 – March 2007

   Learned Strategic Management of Relationships – How to implement successful business development, customer service and public relationships

   Presented the results to Senior level management, students and course instructors

Community Involvement

Juni    

              Worcester & Blackstone Valley Chamber of Commerce                          2006 – Present

Mohegan Council Executive Board                                                          2006 – Present

Society of Women Engineers                                                                   2000 – Present