District Marketing Manager Resume
Tiffany D. Ware
Alaska Ave., #D
Cincinnati, OH
Summary of Qualifications
Marketing Experience
• Creative /Copy Writing
• Concept Development
• Ethnic/Urban Marketing
• Product Placement
• Public and Media Relations
• Promotions and Event Planning
• Strategic Marketing
• Media Plan Design
• Grassroot/Guerrilla Tactics
Management Experience
• New Business Development
• Project/Account Management
• Team Development and Management
• Budgeting, Forecasting and Financial Planning
• Product Research & Development
• Quality Assurance
Advertising Experience
• Media and Sponsorship Sales
• Media Planning and Buying
• Print Ad Concept Development and Copy Writing
• Radio Ad Concept Development, Copy Writing and Voiceovers
Professional Marketing Experience and Accomplishments
District Marketing Manager(Jackson Hewitt Tax Service Inc.)
• Handle all PR including marketing, recruiting and promotions for locations
• Execute national marketing endeavors on the local level
• Place all local advertising and coordinate local sponsorships
• Recruit tax preparers from job fairs, schools and community job readiness programs
• Supervise office managers in grassroot/guerrilla marketing endeavors
Marketing Manager/Public Relations Manager (Color Me Beautiful)
• Managed the day-to day operations of prestigious ethnic brands including: Iman, Flori Roberts, Interface & Patti Labelle
• Recommend and implemented objectives, strategies and marketing goals for each brand
• Participated in pricing , advertising and all other marketing decisions
• Monitor profitability and achievement of new products , existing products and quarterly promotions
• Negotiated with vendors to assure cost and quality of products resulting in increase in customer satisfaction
• Coordinated all internal and external marketing/collateral materials for sales forces ( mail order department, direct sellers, kiosk owners, specialty department store buyers)
• Conducted consumer surveys and focus groups to gauge customer awareness, interest and preference
• Developed products, both color and skincare to promote healthy and profitable brand growth
• Ensured quality of products from vendors/labs through submission evaluations
Tiffany D. Ware cont’d
• Developed relationships with national magazines to ensure product mentions and recommendations in popular publications
Market Manager ( Mosaic Relevance Marketing, Bates USA/ Worldwide, Trilogy Marketing)
Mosaic Relevance Marketing
• Supervised daily operations and introduction of Hawaiian Punch’s New Flavor
to the Cincinnati market
• Coordinated weekly -day mobile tour schedule of “lifestyle executions” to reach brands target
market
• Hired, trained and managed promotions crew for vehicle operations and execution of sampling
initiative
• Documented daily results for agency via digital photos, CD’s, still photos and management log
• Managed care of vehicle and all equipment used in promotion
Bates USA/ Worldwide
• Produced citywide card tournament to promote Kool cigarettes brand to local urban
market
• Hired, trained and supervised over brand representatives in execution of branding/ sampling
initiatives, Dolphin Database name capture and tournament procedures
• Negotiated contracts with venues, vendors, talent agencies etc. not to exceed budget of
$,
• Provided on-site management and technical support to brand representatives during nightclub
events developed to enlist teams for tournament
Trilogy Marketing
• Promoted the fleet of newly redesigned vehicles to attendees of air-show through stunt driver
test rides
• Hired and trained spokesmodels on equipment usage, brand advantages and demo rides
• Managed spokesmodels on-site with crowd engagement
• Developed heated massage lounge for Diet Rite at American Diabetes Association event
• Hired and trained spokesmodels on script and crowd interaction
•
Marketing /Volunteer Coordinator (Three Square Music Foundation)
• Planned and Implemented full marketing campaign for non-profit organization including
community canvassing, media exposure, media buying, fundraising activities and volunteer
recruiting
• Drafted press releases, commercial print ad, collateral material and grant copy
• Scheduled media appearances and coverage to gain exposure for the organization and its
programs through networking with print editors, radio and television personalities
• Recruited and managed over volunteers in both on-site and special event capacities
• Developed “The $M campaign” through local banks securing $, in donated funds
Tiffany D. Ware cont’d
Marketing Director (Strength Magazine)
• Managed and directed all marketing and promotions of national skateboarding magazine to
build awareness and develop brand
• Negotiated trade and sponsorship agreements with national urban goods, clothing, music,
websites, extreme sports events and contests to reach target market
• Created, coordinated and managed querilla marketing teams on branding assignments in
states
• Launched free trial subscription program to increase circulation by %
• Planned presence and travel arrangements for skateboarding, snowboarding, urban music and
fashion expos
• Wrote copy for all press releases, promotional and collateral materials
• Developed network between current advertisers and business associates to place new products
in music videos, skateboarding videos, photo shoots and concert tours
Marketing/Promotions Assistant (La Face Records)
• Assisted Marketing Coordinator and Promotions Coordinator in daily operations of ongoing
projects for the labels entire hip-hop and R&B artist roster
• Issued vinyl and promotional materials to + club and radio DJ’s and “street teams” during
new release promotional campaigns in over markets
• Scheduled phone interviews, autograph sessions and travel arrangements for promotional tours
• Researched and tracked print media exposure and sound scan numbers of artist and new
Releases in lifestyle and trade magazines
Professional Experience History
• District Marketing Manager, Jackson Hewitt Tax Service Inc., -Present
• Market Manager (contractual), Trilogy Marketing, Addison, TX
• Marketing Manager, Color Me Beautiful, Chantilly, VA,/Cincinnati, OH -
• Market Manager (contractual), Bates USA/ Worldwide, New York, NY,
• Market Manager (contractual), Mosaic Relevance Marketing, Addison, TX,
• Sponsorship/ Booth Sales Coordinator (contractual), Scribble Jam. Cincinnati, OH,
• Marketing/Volunteer Coordinator (contractual), Three Square Music Foundation, Cincinnati, OH,
• Marketing Director, Strength Magazine, Cincinnati, OH,
• Promotions/Marketing Assistant. La Face Records, Atlanta, GA,
Tiffany D. Ware cont’d
Additional Relevant Experience
• Display Advertising Account Executive, The Cincinnati Enquirer, Cincinnati, OH,
• Promotions Representative (contractual), Atlantic Records, La Face Records, Hush Entertainment , The Source Magazine, Cincinnati, OH,
• Publicist (freelance), Hush Entertainment , New York, NY,
• Writer (freelance) , Applause Magazine , The Cincinnati Herald, Cincinnati, OH,
Education
• MBA/Marketing Candidate, University of Phoenix, Cincinnati, OH, /-Present
• Bachelor of Arts, Communication, University of Cincinnati, Cincinnati, OH,
