District Marketing Manager

Posted on: 2007-09-19

Tiffany D. Ware 3583 Alaska Ave., #D7 Cincinnati, OH 45229 (513) 257-2317 [email protected] Summary of Qualifications Marketing Experience • Creative /Copy Writing • Concept Development • Ethnic/Urban Marketing • Product Placement • Public and Media Relations • Promotions and Event Planning • Strategic Marketing • Media Plan Design • Grassroot/Guerrilla Tactics Management Experience • New Business Development • Project/Account Management • Team Development and Management • Budgeting, Forecasting and Financial Planning • Product Research & Development • Quality Assurance Advertising Experience • Media and Sponsorship Sales • Media Planning and Buying • Print Ad Concept Development and Copy Writing • Radio Ad Concept Development, Copy Writing and Voiceovers Professional Marketing Experience and Accomplishments District Marketing Manager(Jackson Hewitt Tax Service Inc.) • Handle all PR including marketing, recruiting and promotions for 50 locations • Execute national marketing endeavors on the local level • Place all local advertising and coordinate local sponsorships • Recruit tax preparers from job fairs, schools and community job readiness programs • Supervise office managers in grassroot/guerrilla marketing endeavors Marketing Manager/Public Relations Manager (Color Me Beautiful) • Managed the day-to day operations of 4 prestigious ethnic brands including: Iman, Flori Roberts, Interface & Patti Labelle • Recommend and implemented objectives, strategies and marketing goals for each brand • Participated in pricing , advertising and all other marketing decisions • Monitor profitability and achievement of new products , existing products and quarterly promotions • Negotiated with vendors to assure cost and quality of products resulting in increase in customer satisfaction • Coordinated all internal and external marketing/collateral materials for sales forces ( mail order department, direct sellers, kiosk owners, specialty department store buyers) • Conducted consumer surveys and focus groups to gauge customer awareness, interest and preference • Developed products, both color and skincare to promote healthy and profitable brand growth • Ensured quality of products from vendors/labs through submission evaluations Tiffany D. Ware cont’d • Developed relationships with national magazines to ensure product mentions and recommendations in popular publications Market Manager ( Mosaic Relevance Marketing, Bates USA/141 Worldwide, Trilogy Marketing) Mosaic Relevance Marketing • Supervised daily operations and introduction of Hawaiian Punch’s New Flavor to the Cincinnati market • Coordinated weekly 4-day mobile tour schedule of “lifestyle executions” to reach brands target market • Hired, trained and managed promotions crew for vehicle operations and execution of sampling initiative • Documented daily results for agency via digital photos, CD’s, still photos and management log • Managed care of vehicle and all equipment used in promotion Bates USA/ 141 Worldwide • Produced citywide card tournament to promote Kool cigarettes brand to local urban market • Hired, trained and supervised over 30 brand representatives in execution of branding/ sampling initiatives, Dolphin Database name capture and tournament procedures • Negotiated contracts with venues, vendors, talent agencies etc. not to exceed budget of $18,000 • Provided on-site management and technical support to brand representatives during nightclub events developed to enlist teams for tournament Trilogy Marketing • Promoted the fleet of newly redesigned vehicles to attendees of air-show through stunt driver test rides • Hired and trained spokesmodels on equipment usage, brand advantages and demo rides • Managed spokesmodels on-site with crowd engagement • Developed heated massage lounge for Diet Rite at American Diabetes Association event • Hired and trained spokesmodels on script and crowd interaction • Marketing /Volunteer Coordinator (Three Square Music Foundation) • Planned and Implemented full marketing campaign for non-profit organization including community canvassing, media exposure, media buying, fundraising activities and volunteer recruiting • Drafted press releases, commercial print ad, collateral material and grant copy • Scheduled media appearances and coverage to gain exposure for the organization and its programs through networking with print editors, radio and television personalities • Recruited and managed over 50 volunteers in both on-site and special event capacities • Developed “The $1M campaign” through local banks securing $250,000 in donated funds Tiffany D. Ware cont’d Marketing Director (Strength Magazine) • Managed and directed all marketing and promotions of national skateboarding magazine to build awareness and develop brand • Negotiated trade and sponsorship agreements with national urban goods, clothing, music, websites, extreme sports events and contests to reach target market • Created, coordinated and managed 38 querilla marketing teams on branding assignments in 27 states • Launched free trial subscription program to increase circulation by 28% • Planned presence and travel arrangements for skateboarding, snowboarding, urban music and fashion expos • Wrote copy for all press releases, promotional and collateral materials • Developed network between current advertisers and business associates to place new products in music videos, skateboarding videos, photo shoots and concert tours Marketing/Promotions Assistant (La Face Records) • Assisted Marketing Coordinator and Promotions Coordinator in daily operations of ongoing projects for the labels entire hip-hop and R&B artist roster • Issued vinyl and promotional materials to 100+ club and radio DJ’s and “street teams” during new release promotional campaigns in over 40 markets • Scheduled phone interviews, autograph sessions and travel arrangements for promotional tours • Researched and tracked print media exposure and sound scan numbers of artist and new Releases in lifestyle and trade magazines Professional Experience History • District Marketing Manager, Jackson Hewitt Tax Service Inc., 2006-Present • Market Manager (contractual), Trilogy Marketing, Addison, TX 2006 • Marketing Manager, Color Me Beautiful, Chantilly, VA,/Cincinnati, OH 2004- 2006 • Market Manager (contractual), Bates USA/141 Worldwide, New York, NY, 2003 • Market Manager (contractual), Mosaic Relevance Marketing, Addison, TX, 2002 • Sponsorship/ Booth Sales Coordinator (contractual), Scribble Jam. Cincinnati, OH, 1999-2002 • Marketing/Volunteer Coordinator (contractual), Three Square Music Foundation, Cincinnati, OH, 2001 • Marketing Director, Strength Magazine, Cincinnati, OH, 1999-2001 • Promotions/Marketing Assistant. La Face Records, Atlanta, GA, 1998-1999 Tiffany D. Ware cont’d Additional Relevant Experience • Display Advertising Account Executive, The Cincinnati Enquirer, Cincinnati, OH, 1996-1998 • Promotions Representative (contractual), Atlantic Records, La Face Records, Hush Entertainment , The Source Magazine, Cincinnati, OH, 1996-1998 • Publicist (freelance), Hush Entertainment , New York, NY, 1996-1998 • Writer (freelance) , Applause Magazine , The Cincinnati Herald, Cincinnati, OH,1995-1998 Education • MBA/Marketing Candidate, University of Phoenix, Cincinnati, OH, 7/2007-Present • Bachelor of Arts, Communication, University of Cincinnati, Cincinnati, OH, 1995