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Linda J. Baker
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OBJECTIVE: To apply my implementation, advertising, media, financial, and software application experience in Customer Service, Account Management, Project Management, Product Implementation, or New Business Development position. Utilize my exceptional organizational, supervisory, and interpersonal skills in a challenging and creative environment.
PROFESSIONAL
EMPLOYMENT
- Mediaplex (Formerly AdWare Systems), New York, New York
Relationship Manager/ New Business Development
Responsible for building a collaborative, successful relationship between Mediaplex and our customer(s) to ensure a strong connection with customers and Mediaplex. Acts as primary liaison between client and Mediaplex
overseeing all aspects of our clients business. As Relationship Manager worked
closely with the Implementation team on all new client software installation.
Provided feedback from the customers to our development team with regard to their enhancement requests to our software applications. Keep customer informed of the
status of their enhancement requests. Informed customer of new features available in up coming product releases.
Additional responsibilities included New Business Sales support for our Media,
Production and Financial software applications. In addition, achieved revenue
from existing customers through selling of products not currently used by customer, consulting services, or additional training.
ACCOMPLISHIMENTS: Managed implementation and relationship for a major buying service.
Successfully sold Mediaplex software applications to new customer(s)
this resulted in K of additional billings. As well as, K in up selling
to existing client base.
Columbine CJDS/Adserve, New York, NY.
Account Manager
Responsible for all Account Management/Service activity
on several major accounts. Worked closely with client on software installation. Recommended and implemented client internal procedures as related to software which often results in savings in manpower for our clients.
Managed a staff of Client Service Representatives.
KTS/Adserve Systems, Inc., New York, N.Y.
Senior Client Service Representative
Responsible for installation and training on all software applications. Work closely with agencies in managing all aspects of implementation. As well as, troubleshooting, problem solving, set up system security and workflow based on individual agencies requirements as it pertains o the Adserve systems. Account Executive management responsibilities. Maintain specific client portfolios. Evaluate client’s needs and propose software improvements.
ACCOMPLISHMENTS: Successfully managed, installed and trained software appplications for an M agency.
PROFESSIONAL
EMPLOYMENT
DSI DATATRAK SYSTEMS, INC.,Parsippany, N.J.
Group Manager of Client Services and Director of
Quality Control
Responsible for extensive training, consulting, conversion and installation of software. Monitored and maintained systems documentation, software upgrades, user/auxiliary manuals, and testing of product software for quality control.
Managed a staff of professionals.
ACCOMPLISHMENTS: Successfully installed and trained software products for approximately advertising agencies.
Troubleshoot and problem-solving on systems software.
Evaluated client needs and propose software improvements Implemented and managed on-line schedules for all employees.
Provided client training on/off-site premises approximately (-).
AMMIRATI & PURIS, INC., New York, N.Y.
Manager of Newspaper Buying/Media Estimating.
Responsible for $MM in media billings. Acted as liaison between media planners and accounting department. Monitored and maintained magazine and newspaper contracts. Analyzed budget vs. estimated expenditure and worked with Controller to resolve discrepancies.
Managed a staff of professionals.
ACCOMPLISHMENTS: Implemented, trained and monitored computer conversion from manual system linking all aspects of the advertising business, resulting in $M savings.
Maintained staff and increased productivity while agency's billings quadrupled from $MM to $MM.
Special Interest Group Leader for advertising agencies currently utilizing DSI DATATRAK computer software.
CATO JOHNSON/YOUNG & RUBICAM INC., NEW YORK, NY
Manager of Accounting Services
Responsible for $MM agency billings. Acted as liaison for account management and media departments. Analyzed budget vs. spending trends for Director of Finance. Managed Client Accounting team for Media and Production estimating, billing and paying.
ACCOMPLISHMENTS: Reduced past due receivables from %to % in only years (their lowest-ever percentage), by revamping the billings systems.
Implemented a computerized Bill-Pay System.
Modeled Y&R CORPORATE Programs to fit the individualized needs of media, production design and sales promotion divisions.
Centralized Bill-Pay Systems of the San Francisco and Cincinnati affiliates to interface with parent company.
Education: JERSEY CITY STATE COLLEGE, New Jersey and ESSEX COUNTY COLLEGE,
Essex County, New Jersey
REFERENCES: References are available upon request.