Director/Owner Bikram Yoga in the City Resume
Kelley Barton•
Kelley Barton• W Roscoe, , Chicago, Illinois
PROFILE
Accomplished Business Manager with years of entrepreneurial and corporate experience in marketing, strategy, and finance. Founded and managed all aspects of two successful businesses.
PROFESSIONAL EXPERIENCE
Bikram Yoga in the City, Chicago, Illinois -
Director and Owner
Managed all functions of business encompassing; strategic growth plans, marketing/advertising programs, staffing, customer relationships, and vendor management.
• Negotiated and executed sale of business for times initial purchase price after + years of ownership.
• Purchased bankrupt yoga studio and attained profitability within months through strategic marketing plan including; direct mail, customer retention programs, print ads, and public relations campaign.
• Increased customer base by %, attendance and revenue by % and decreased costs by % over years resulting in continued profitability.
• Received studio and personal recognition as health/wellness expert in Crain’s Chicago Business, Today’s Chicago Woman, Red Streak, Yoga Chicago, and on Fox News in the Morning.
Intel Corporation, Beaverton, Oregon –
Marketing Manager, Intel Online Services (IOS)
Pioneered multiple marketing projects and functions for IOS, Intel’s venture into web hosting. Managed team of analysts responsible for pricing, demand forecasting, competitive intelligence, and market research. Trained national sales force and presented findings of complex analyses to senior management.
• Created value-add pricing models for + service lines based on market analysis vs. cost-plus models previously used, enabling sales force to better position service line offerings to potential customers and increase sales.
• Designed and implemented demand forecasting tool based on historical data and sales force predictions replacing model based on sales team quotas resulting in a sizeable reduction of overcapacity and several million dollars saved.
• Developed comprehensive competitor briefs delivered monthly to IOS marketing, sales, and senior management enabling greater information sharing company-wide. Distilled information into innovative presentation given at annual sales and marketing conference, receiving a prestigious “top ” class award.
• Managed $M annual Market Research budget including a long-term research project with outside vendor to deliver critical competitive information on cost, price, and service line capabilities to IOS Board of Directors. Results forced reconfiguration of service line offerings to better suit market environment and increase sales.
Finance Manager, Intel Online Services (IOS)
Provided financial support to IOS Marketing team by creating long-term strategic model, business indicators, and managing vendor partnerships. Integrated acquired companies into IOS systems and planning.
• Led eCommerce business planning with marketing/engineering teams by rigorously modeling business assumptions and benchmarking actual market evidence, assisting leadership in the decision making process.
• Identified value-add business partners as a member of “deal team” and developed pricing/cost models on limited data ensuring profitable relationships.
• Instituted financial controls within acquired companies resulting in % revenue increase.
Senior Financial Analyst, Intel Corporation, Enterprise Server Group (ESG)
Provided short-term and long-term financial support to ESG Marketing team. Supported P&L with financial indicators and worked cross-functionally on - year CPU/chipset road map analysis.
• Developed in-depth analyses that showed stable pricing on high-end processors would still enable market penetration. Recognized by Vice President of Finance for maintaining $M in CPU profits.
Kelley’s Kopies, Ann Arbor, Michigan –
Director and Owner
• Founded custom-publishing company with on-site retail facilities servicing University of Michigan, Michigan State, and Notre Dame students and professors. Achieved profitability within months and generated % ROI upon sale of assets.
EDUCATION
University of Michigan, School of Business Administration, Ann Arbor, Michigan
Master of Business Administration, Emphases in Marketing and Finance
University of Michigan, Ann Arbor, Michigan
Bachelor of Arts, Economics
