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Company: Pernod Ricard
The Brand Manager will be responsible for leading key projects and initiatives which effectively drive consumer conversation and conversion. This exciting position requires a dynamic and experienced Brand Manager who has demonstrated the ability to effectively build multi-channel marketing programs and balance strategic thinking with a focus on execution. An entrepreneurial mindset is a must.
The Brand Manager will be responsible for leading strategic planning across their portfolio, managing creative agencies, developing consumer communication strategy, creating below the line promotional programs, regularly analyzing the business/competitive landscape and overseeing A&P management.
The Brand Manager must demonstrate the ability to effectively thrive within a matrix environment which relies on cross functional teams to deliver objectives. This role offers the opportunity to be highly independent as part of a large, dynamic and collaborative team. The position will report to a Senior Brand Manager and will be supported by a Brand Director and VP of Marketing.
Major Responsibilities / Accountabilities:
Major Responsibilities / Accountabilities:
Strategic Planning: Support the development of the annual operating plan. Lead the execution of some of the following brand execution elements, supporting the SBM on others: breakthrough consumer programs (which will include above the line, below the line, and trade facing programs). Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision and strategic priorities.
Collaboration & Integration: Lead cross functional and agency teams to drive excellence in execution for brand programming
Analysis and Reporting: Track and manage brand business performance including net sales, volume, share and profit. Identify, prioritize and solve relevant issues in business performance. Serve as an expert on market and competitor trends to identify core business threats and growth opportunities.
Internal & External Brand Champion: Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (e.g. management presentations, sales force meetings etc.) and externally
Innovation: Champion the US consumer in the development of innovation and lead the preparation of in-market execution of new innovations.
A&P Management: Plan and manage multi-million-dollar marketing budget. Ensure that budget is effectively planned and optimized throughout the year.
Assist with the development of the Strategic Brand & Quarterly Business Reviews by analyzing category opportunities, current business performance, identifying key consumer targets and activation strategies
Competencies: List the minimum requirements necessary to satisfactorily perform the current position. If an item is preferred, please designate it as such.
Experience: