President Resume
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Resume:
LESLIE SHERIDAN
P.O. Box , Clearlake, CA (phone hidden)
(phone hidden) * (email hidden) * www.TheAddedEdge.com
* Business Profile: http://www.linkedin.com/in/lesliemsheridan
Rainmaker & Trailblazer in Sales, Business Development & Marketing
SUMMARY: Seasoned, street-smart and savvy sales, marketing and business development executive with many years in national sales and marketing of services/products, covering all industries across states; Consistently at the top of any sales team; Track record of taking start-ups and/or underdogs and “putting them on the map;” Innovative, entrepreneurial, out-of-the-box maven, and fearless cold calling queen with a penchant for doing the “impossible.” A demonstrated ability to sell a wide variety of services/products, (including BPO/managed, human capital, financial, ecommerce, call/contact center services, and solutions/services with an IT/SaaS component,) and a penchant for the sales hunt!
EXPERIENCE:
The Added Edge / - Present
President, Chief Rainmaker, Trailblazer & Coach
A national consulting firm specializing in sales, marketing, human resources, and coaching
Predominant focus: sales and marketing
&#; Founded and directed sales and delivery of consulting services
&#; Partnered with Alexander & Alexander Consulting to launch their entry into the Fortune market, selling and providing sales coaching nationally, garnering sales of $. million in the first year
&#; Sold and secured business nationally for two mid-sized consulting firm partners with Fortune firms including: Allstate, American National Can Company, Caterpillar, Inc., Cendant Corporation, City of St. Paul, Deluxe Corporation, Norwest Corporation, Safeway, Inc., US Bank System, and Zenith Electronics Corporation
&#; Overhauled and streamlined the proposal and sales process at Alexander & Alexander Consulting
&#; Designed sales training and trained the sales team at Alexander & Alexander Consulting, and a regional auditing and accounting consultant team at Watson Wyatt Worldwide on "SPIN Selling”
&#; Developed and presented sales motivation and strategic visioning sessions for Robert Half International and the March of Dimes Foundation
&#; Conducted national focus group recruiting campaign for American Airlines
&#; Planned and presented products/services at international and national trade shows
&#; Researched, streamlined and authored new policy guides for Metris Companies, Inc.
&#; Consulted with executives and their staffs, orchestrating a key organizational initiative at Northwest Aerospace Training Corporation
&#; Administered surveys and conducted related feedback and action-planning sessions
&#; Designed and conducted workshops and presentations at numerous organizations
&#; Devised, authored and edited national newsletter featuring articles by industry leaders
&#; Conducted focus groups at Donaldson, Lufkin & Jenrette, Inc.
&#; Reviewed website content for proper brand imaging, marketing layout and presentation
&#; Partnered with Clark Consulting to help expand their footprint in the Fortune market, selling and providing sales coaching nationally, across all industry verticals
&#; Conducted sales outreach campaign to enterprise and mid-market companies for SaaS company, securing meetings with Adobe Systems, Boeing, Compass Group USA, Robert Half International, Xerox, and others
IBM – WFS Workforce Solutions / - /
Senior Business Development Consultant
A -person start-up consulting firm
Predominant focus: sales
&#; Led the overhaul and re-launch of a failed start-up, from a marketing and sales standpoint
&#; Overhauled and implemented nine annual marketing plans, positioning a new business re-launch
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LESLIE SHERIDAN
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IBM – WFS Workforce Solutions (continued)
&#; Achieved top sales rank
&#; Executed national sales of consulting services and products, including BPO and contact/call center services, to executives in the Fortune , securing sales of $K in the first year (during which time orchestrated total marketing overhaul,) while generating deals worth $ million in year two
&#; Secured business with Fortune companies including: Abbott Labs, Allstate, Ameritech, Budget Rent A Car, NRG Energy, U.S. West Communications and Zenith Electronics Corporation
&#; Proactively pursued and landed alliance with Proskauer Rose, LLP
&#; Created and conducted "Thinking BIG" sales training for IBM executives and consultants
&#; Conducted market research, product readiness assessments, and restructured service offerings and pricing for nine business units
&#; Planned and conducted extensive interviews with service unit executives, focusing marketing direction and strategizing execution of tactical plans
&#; Defined strategy and tactics, including market segmentation, competitive analyses and pricing analyses
&#; Redirected marketing and sales strategies, increasing sales revenue and market share
&#; Overhauled and streamlined the sales proposals in collaboration with Proposal Center
&#; Advised IBM's advertising and public relations firms on market requirements for a new business, and reviewed promotional copy for market applicability.
&#; Developed and implemented promotional plans, including advertising, public relations and direct mail campaigns
&#; Designed and wrote product fulfillment and collateral pieces
&#; Planned and presented products/services at international and national trade shows
&#; Restructured service and product pricing, and forecasted revenue for nine service units
&#; Advised nine different service units on client needs to create winning client solutions.
&#; Received a Special Achievement Award for exemplary commitment to the development of a new business
Stanard & Associates, Inc. / - /
VP, Client Relations
A small national consulting firm
Predominant focus: sales
&#; Pioneered national sales efforts, significantly enhancing its reputation across numerous industries and securing Fortune client accounts
&#; Prospected, cold-called, and conducted personal meetings with senior executives in national targeted Fortune companies, expanding prospect database by % at national consulting firm
&#; Secured business nationally with Fortune companies including: Allied Van Lines, Allstate, Budget Rent A Car, Cargill, Carlson Companies, Ford Motor Company, Northwest Airlines, and U.S. West Communications
&#; Organized and conducted seminar series in key cities nationwide
&#; Wrote and edited copy for promotional collateral and direct mail pieces
&#; Consulted with senior executives in diverse industries on solutions for key initiatives
&#; Achieved top sales rank
National Computer Systems, Inc. / - /
Product Marketing Manager
A start-up unit within a national company
Predominant focus: marketing
&#; Sold organizational assessment products and services nationally
&#; Created, developed and implemented annual marketing plans, tripling sales in a one-year period
&#; Initiated and managed the launching of two new product lines
&#; Defined strategy and tactics, including market segmentation, competitive analyses and pricing analyses
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LESLIE SHERIDAN
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National Computer Systems, Inc. (continued)
&#; Initiated and conducted market research, including planning and monitoring focus groups
&#; Developed and implemented promotional plans, including advertising, public relations, and direct mail campaigns
&#; Achieved front-page "Marketplace" placement in The Wall Street Journal, promoting product author
&#; Wrote and edited catalog copy and direct mail pieces
&#; Designed and wrote product fulfillment and collateral pieces.
&#; Formatted and conducted focus groups on product advertising
&#; Planned and presented products/services at international and national trade shows
&#; Trained telemarketing and customer service personnel on products
&#; Initiated and directed new product development and packaging
&#; Specified market requirements for new products
&#; Conceived, designed and edited the first user's guide for technical product, establishing a prototype for other product lines
&#; Restructured and revised product pricing, resulting in higher profit margins
&#; Established relationship with new business, resulting in the creation of new product line
Prior Career in Human Resources* / - /
EDUCATION:
University of WI-Madison
Bachelor of Arts: Spanish and Sociology
&#; Years of personal development/transformation experience and coaching others in same
&#; SPIN Selling and training others in same
SKILLS:
Language: Spanish
Technology: Internet, PC, CRM software (including Salesforce.com and ACT,) word processing, and Excel
OTHER:
&#; Awarded prize by Working Woman magazine for essay on time-management strategies
&#; Co-created and acted in program for Akaku, Maui Community Television
&#; Conceived, authored, and published an international e-newsletter
&#; Published poet, lyricist, and article author
* A full chronological Human Resources Profile including prior human resources career, as well as a Sales Profile including more sales accomplishments are available upon request.
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