DIGITAL MARKETING AND PROJECT MANAGER Resume
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Name:

Nicola

Location:

US-New York-New York City

Experience:

Willing to Relocate:

Willing to Travel:

Most Recent Job Title:

DIGITAL MARKETING AND PROJECT MANAGER

Personal Website:

Objective:

Experienced in problem solving, email, affiliate programs, and site design in addition to collateral production, branding , marketing communications and metrics analysis.  Energetic and organized self-starter.  Able to supervise several projects simultaneously while delivering quantifiable results.  Strengths include developing teams and  superior project leadership.

Resume Text:

DIGITAL MARKETING AND PROJECT MANAGER
Experienced in problem solving, email, affiliate programs, and site design in addition to collateral production, branding , marketing communications and metrics analysis.  Energetic and organized self-starter.  Able to supervise several projects simultaneously while delivering quantifiable results.  Strengths include developing teams and  superior project leadership.


ACCOMPLISHMENTS
·    Created sales programs resulting in online revenue at a time when B2B trade publications were experiencing strong economic downturn
·    Lead website redesign process of several key B2B publications
·    Formulated brand strategy for Avis.com through online advertising, contests and promotions that consistently exceeded customer acquisition and sales goals
·    Increased online revenue from $7 to $250 million
·    online market share exploded to over 12% of total revenue
·    Created the first Managed Futures Sales Training course (my presentation was adopted as the model for all product areas)
·    Created successive generations of client-approved communications on the value of a long-term investment perspective (white papers and presentations)
·    Established customer retention program resulting in increased customer satisfaction numbers for dealership

STRENGTHS
Project Management
Problem Solving
Promotional Writing
Flexibility


SKILLS
HTML
Javascript
Web 2.0 (Blogs, Facebook, Forums, LinkedIN and Twitter)
Omniture
Adobe Pagemaker and Photoshop
CMS Systems (Drupal, Interwoven Teamsite and PIRT)
CSS
Microsoft Office (including PowerPoint)


EMPLOYMENT

PENTON MEDIA, New York, NY    2007 - 2010
Online Sales & Marketing Manager 2009 - 2010
Developed digital products and programs to drive clicks for B2B advertisers in online trade publications (Commercial Real Estate, Electrical, Engineering, Financial and Meetings) including web 2.0 and direct response initiatives.  Spearheaded site redesign efforts, including migration to Drupal platform.
Online Product Marketing Manager 2007 - 2009
Spearheaded online marketing efforts; developed new products (video epostcards, integrated marketing, blogs); redesigned sites resulting in increase “stickiness”.

BEECHWOOD ORGANIZATION, Jericho, NY    2006 - 2007
Marketing and Design Department
Managed advertising and print vendor relationships, created strategic plan, media buy and advertising budget for 3 communities (over 3,000 homes).

MORGAN STANLEY, Purchase, NY    2003 - 2006
Consultant, Global Wealth Management Group
Created presentations, brochures and online communications for alternative investments.  Redesigned managed futures intranet and internet sites.

AVIS RENT A CAR, Garden City, NY    1997 - 2003
Manager, Global Online Integration 2001 - 2003
Expanded relationships with Avis’s international country marketing managers and developed mini-sites for Avis Australia, New Zealand, Canada, Mexico, Argentina, Brazil and Puerto Rico.
·    Led the business, vendor, IT and Avis International team for site translation into French, Spanish and Portuguese
Marketing Associate 1997 - 2000
Responsible for advertising agency and partner relationships (AOL, Expedia and Travelocity).  Established Avis.com’s brand presence.  Developed framework for affiliate and corporate bridge programs.
·    Managed $1.5 million web advertising and promotion budget
·    Introduced internet tracking and ROI analysis

HEMPSTEAD LINCOLN MERCURY, Hempstead, NY    1996 - 1997
Marketing Manager
Managed advertising, direct mail; created customer retention program.

DEAN WITTER REYNOLDS, New York, NY    1990 – 1996
Assistant Vice President, Managed Futures & Precious Metals
Wrote and art-directed collateral materials (product brochures, mailers and weekly articles).  Visited branch to educate Financial Consultants.
·    Helped raise more than $1 billion through marketing efforts
·    Coordinated events for financial industry conferences

BIS BANKING SYSTEMS, INC., New York, NY    1988 – 1990
Coordinated presence at trade shows.  Created prospect database through direct mail, promotions and telemarketing

E.F. HUTTON & CO., INC., New York, NY    1984 – 1988
Synchronized firm’s efforts with industry marketing groups.  Trained brokers, organized metals program operations. Wrote articles, created collateral materials.  


EDUCATION
SUNY ALBANY, Albany, NY
Bachelor of Science, Economics
(earned degree in 3 years)

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