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Vice President of Sales & Markeing Resume


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Resume:


Cynthia Carpio-Beck

Yorba Linda Boulevard

           

 

EXECUTIVE MBA & + YEARS OF SALES & MARKETING EXPERIENCE

ACCOMPLISHMENT - The # Nationwide Sales Person years running at PwC

 

QUALIFICATIONS SUMMARY

 

    -          Strategy Planning &

                Execution

    -          Business Analysis &         Strategy Consultation

    -          Project Management

    -          Team Leadership

    -          Client Interaction &

                Relationships

    -          Process Mapping & Process Improvement

    -          Strategic Problem Solving

    -          Root Cause Investigation,

                Identification & Analysis

    -          Market Research & Analysis

    -          New Product Development & Launches

    -          Market Segmentation

    -          Product Cost & Channel

                Strategies

    -          Marketing & Sales           Support

    -          Branding & Positioning

    -          New Market Development

    -          Corporate Communications

    -          Change Management

    -          Performance Metrics

    -          Financial Modeling, Analysis & Valuation Methods

    -          Mergers & Acquisitions

    -          Networking, Partnering & Alliance Building

 

 

TARGETS: MANAGEMENT CONSULTANT ~ CORPORATE STRATEGIST ~ BUSINESS ANALYST

 

Seasoned executive sales and marketing professional and Pepperdine MBA offering uncommon blend of creative and analytical talents along with results-proven ability to apply new ideas, resourcefulness, and innovation to propel companies to the next level, overcome roadblocks, and build competitive advantage.

 

KEY STRENGTHS 

 

Marshaling change and innovation: Proven versatility to span industries, bringing

fresh perspective, new ideas, and keen business intuition to spot growth opportunities, influence business direction, and define and drive value in the marketplace.

* Increased revenues $ million (+%) and built dominance in various target

     segments by recommending and influencing fundamental changes in business

     development and product strategy of a nascent company.

* Generated $ million revenue by identifying and capitalizing on untapped

     opportunities in what was previously considered a "dead-end" market.

 

Integrating multiple disciplines: Mindful of the big picture and skilled at identifying interrelations and global impact within multifaceted situations that require knowledge of functional areas and best practices from all areas of  a company. Orchestrated change initiatives and associated strategy shifts that led a small company with

* Member of management team that built a start-up software company's sales

   % in the first year and % in the next years each, ultimately winning

   acquisition offer of $ million.

 

Cultivating teamwork and strong customer relationships: Known for genuine,

empathetic, persuasive interpersonal style that engenders trust while strengthening

customer relationships and building cross-departmental cooperation.

* Traveled nationally and internationally, investigating U.S. best practices and

     navigating socio-politically charged situations to establish mutual agreement

     between Vietnamese Communist officials and aggressively profit-oriented

     Japanese companies, opening up a new market between the nations.

 

Strengthening business agility and viability: Apply creativity, analytical rigor,

pragmatic overview, and leadership skills to build value, foster flexibility, and keep

companies competitive even in the face of declining markets and competitive threats.

*  Paved the way for $+ million in new revenues annually through research,

     strategy planning, and project leadership, achieving % CAGR for products

     despite targeting a shrinking industry.

 

 

EXPERIENCE HIGHLIGHTS

 

VICE PRESIDENT OF SALES AND MARKETING

PwC - Irvine, CA ( - Present)

Headed North American sales and marketing programs for + product lines, leading teams of internal and third-party professionals on as many as simultaneous projects with combined budgets of approximately $ million annually. Orchestrated development of product brands and ensured consistent brand image. Researched and identified new growth opportunities, devised rollout plans to drive rapid market adoption of new products, and repackaged/repurposed existing products to improve the bottom line and extend the lifecycle.

 

Selected Results:

 

* Identified and developed new $ million revenue stream through initiative

     in spearheading research that uncovered opportunities to expand market share

     in an under-served market, then led efforts in repurposing existing services to

     align with and better meet market needs.

* Devised plan and strategy to achieve a fundamental market shift for an

     industry in rapid decline as result of serious competitive threats; formulated

     comprehensive plan to help PwC's customers remain agile and responsive to

     sweeping market changes. Ultimately saved at-risk customer accounts.

* Created innovative approach and system that increased sales closing ratio

     % within a key market while solving a persistent problem regarding how to

     build end-user demand for an offering while keeping the buyer decision-maker

     central (influence the influencer program).

* Generated $, new sales in months by responding to new market

     trend with product rollout plan that built rapid adoption and ultimately

     resulted in reaching the $ million sales mark a full months ahead of

     schedule. 

* Mitigated potential business-threatening crisis and restored partners'

     trust in PwC through cooperation with PR and department managers in

     crafting communications strategy; achieved % retention of partners.

 

REGIONAL VICE PRESIDENT OF SALES AND MARKETING

Keenan & Associates - Torrance, CA ( - )

Hired as a director then promoted to Regional Vice President. Controlled $ million budget and managed agency and vendor relationships as well as both direct and indirect reports. Teamed with product/service management counterpart to align efforts.

Project managed major product launches every months. Personally wrote white papers and book contributions; created content and managed entire website relaunch. Established new marketing group to focus on specific segments and industries.

 

 

Selected Results:

 

* Initiated fundamental changes in business strategy that resulted in $

     million new revenue. Recognized need to shift product development to create

     focused solutions for specific segments, ultimately culminating in vertical

     industry programs for pharmaceutical, e-learning, financial, and publishing.

* Sped previously slow adoption rates and achieved significant

     penetration in targeted segments through development of customer

     reference, best practices, and case study program.

* Captured % of a competitor's market base through active monitoring of

     competitor offerings and launch of campaigns designed to unseat entrenched

     competitors through trade-up programs.                 

 

EDUCATION & ASSOCIATIONS

 

 

Executive (MBA)  *  PEPPERDINE UNIVERSITY, MALIBU, CALIFORNIA

Bachelor of Science - Business Administration (BS)  *  UCLA, LOS ANGELES, CALIFORNIA

International Coaching Academy  *  MELBOURNE, AUSTRAILIA

Paralegal Certificate (ABA Approved)   *  U C IRVINE, IRVINE, CA

       

Licenses | Accreditation's |Designations | Certifications

Insurance:  California Fire & Casualty, Accident & Health, and Life-Only - Number B

Real Estate: Sales Persons License - Number

CPCU - Charter Property & Property Underwriter

ARM - Associate in Risk Management

Certified - Coach|Mentor|Trainer

ABA Certified Paralegal

 

Professional Associations:

CPCU Society

ARM Society

International Coaching Academy

National Association of Sales Professionals ( to Present)

Toastmasters International ( to Present)

 

Professional Development:

Dale Carnegie Sales Leadership Training

Sales Leadership through Quality

Account Management-Selling System

Miller Heiman Guerrilla Sales - Customer Centric Selling