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Martha
US-Michigan-Detroit
Senior Communications Specialist/ Writer
Secure position as account executive, senior communications specialist, media relations manager, writer
Martha Gibiser Shea
SUMMARY
• Proactive communications professional with global, high-tech, healthcare, public relations, media relations expertise
• Extensive communications strategy experience, including executive counseling, issues and crisis management, media/external relations
• Highest level of professional integrity and results oriented
• Creative, with proven writing, editing skills a wide array of media, including newsletters, marketing collateral, speeches, brochures, news releases, web
PROFESSIONAL EXPERIENCE
r Shea Communications, Berkley, MI 2003-2008, 1997-2001
Principal
Public relations firm specializing in external and internal communications in a variety of corporate and nonprofit clients. Among clients are:
Aquent, Southfield, MI
• Serve as lead member communications writer for BlueCaid (BlueCare Network) as it transitions to a BCN subsidiary from M-CAID –University of Michigan hospital system. Responsible for all deliverables in member communications, including member handbook, certificate of coverage, health education and plan newsletters, all written business communications including claims, care management, disease management, physician selection and provider network. Successfully led the transition while meeting stringent compliance regulations in observation of state contract. Communications plan recently received professional recognition with award of merit from International Association of Business Communicators. Proficient in AP style.
INCAT, Novi, MI
• Senior writer, North American internal and external publications, web magazines, case studies for international IT/high-tech firm
Skidmore Studio, Royal Oak, MI
Communications consultant; Developed web content for Great Lakes Interchange anew SE Michigan technology hub; primary writer for client publications, technical manuals, website content to automotive and healthcare clients; clients include Subaru, Automation Alley, Great Lakes Interchange
DENSO International America, Inc, Southfield, MI
North American internal communications manager
• Directed internal communications for second-largest global automotive supplier, with 19,000 employees in North America
• Initiated North American in-house television network, including multi-state installation, content building, IT integration, and daily messaging
• Executive speechwriting, coaching
• Media relations
DaimlerChrysler, Auburn Hills, MI
• Associate editor/ for DaimlerChrysler Times, the Chrysler Group’s primary internal communications newsletter; wrote on business, IT, technical, automotive news and executive strategy.
Inforum Michigan, Detroit
• Communications consultant, publications writer/editor, media relations. Responsible for member communications and releases, brochures, market collateral and newsletter; executive speechwriter
Community Foundation for Southeast Michigan, Detroit
• Communications consultant, writer, editor of marketing collateral, newsletter and donor communications.
Detroit Medical Center
• Communications consultant: Writer/editor for hospital external, internal and physician communications/newsletters
Spaulding & Associates, West Bloomfield, MI
• Communications consultant for nonprofit clients; grant writer with proven success
Charles Stewart Mott Foundation, Flint, MI
• Communications Consultant: Media relations for micro-industry initiative, including writing news releases, speeches, newsletter articles
Additional experience:
Oakwood Healthcare System, Dearborn, MI 2001-2003
Media Relations Manager
• Managed media relations for the third largest healthcare system in SE Michigan, including writing all news releases, web news coverage, speeches, press conference materials, news advisories and backgrounders.
• Secured over $750,000 of print/radio/TV coverage in local, regional and national outlets over 12 month period
• Oversaw Arab-American media outreach program that placed weekly stories in community’s media outlets; served as editor/writer for community newsletters and media
• Extensive experience in crisis communications including bioterrorism readiness, Healthcare Information Portability and Privacy act (HIPPA) and IT integration and post 9/11 crisis planning, Joint Commission readiness, emergency preparedness. Created system media relations crisis plan.
• Executive media coaching
Detroit Zoological Society, Royal Oak, MI 1991-1997
Director of Publications
• Managed internal and external publications of the Society, including monthly newsletter to 40,000 members, member and corporate annual reports, internal employee newsletter for Society and zoo employees.
• Communications efforts led to growth of membership from 20,000 to 45,00 over four year period
• Media relations manager for all aspects of Society supported events, including national blockbusters
Michigan Council for the Arts, Detroit, MI 1980-1991
Public Information Officer
• Responsible for all external and internal communication for state agency
• Senior writer for agency, including all newsletters, media releases, conference and marketing collateral, annual arts resources publications, speeches, legislative communications.
• Primary spokesperson for the agency, plan and executive media relations efforts
• Liaison to Governor’s office for arts policy
• Coordinated first grant support for full state coverage of arts news on Michigan public radio and television
EDUCATION
University of Michigan
Double major: B.A. with honors, English B.A. with honors, Music
Additional post-graduate work in management (Lansing Community College), film (Wayne State University), professional communications seminars (IABC, PRSA)
AWARDS
Bronze Anvil, Public Relations Society of American for best non-profit annual report
Awards of Excellence, Detroit Chapter, International Association of Business Communicators for newsletter, annual reports, design/photography
Awards of Merit, Detroit Chapter, International Association of Business Communicators for writing, newsletters
Silver Quill, International Association of Business Communicators for newsletters, annual report, annual report photography
ASSOCIATIONS
Inforum Michigan
GLIMA Southeast
IABC - International Association of Business Communicators
Open Hands Emergency Food Pantry
University of Michigan Alumni Association
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