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Director of Marketing and Philanthropy Resume
Natasha
US-Maryland
Marketing Communications Writer
Marketing, Advertising and Public Relations professional with over seven years experience. Seeking a mid-level career/management position utilizing skills particularly in the area of multi-channel communications and media relations.
EXPERIENCE SUMMARY
Experienced in developing and executing institutional communications programs. Possesses a good working knowledge of branding, marketing, communications, and publication strategies.
Ability to produce high-quality communications projects in diverse media, including print and electronic communications.
Excellent researching, problem-solving and decision-making skills. Strong ability to think quickly and strategically.
EDUCATION
B.A., English Montclair State University, Upper Montclair, NJ
EMPLOYMENT HISTORY
TOWER FEDERAL CREDIT UNION – Laurel, MD 9/2005-Present
(Primary Membership base—Department of Defense— Clearance type granted: Secret))
Marketing Communications Writer
Work with Marketing, Product Development and Business Development to create compelling copy for web/print ads, landing pages, direct mailers, e-mail, brochures, posters, buckslips, inserts, statement messages, monthly newsletter articles and messages.
Coordinate with management and staff on formulation of messages, delivery, consistency, and reinforcement.
Research opportunities for relevant publicity and promotion of Tower products, services and community fundraisers and produce and distribute press releases, invitations, and announcements to media outlets where appropriate.
Propose sponsorships ideas, develop pitch for media and provide assessment of their alignment with Tower’s overall business strategy. Maintain tracking report for clips and distribute to executive staff.
Conduct and participate in meetings with department managers and communicate ideas to marketing staff and product managers about monthly promotions.
Ensures the update of editorial and several other project calendars.
Responsible for the creation of in-house projects/collateral such as operational letters, brochures and educational pieces for members.
Assist in developing a Business Continuity Communications Plan for use at all 12 of the financial institution’s branches.
Produce and assist in placement of ads in local publications.
AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS – Washington, D.C. 8/2002-9/2005
Sr. Editorial Assistant
Assistant Editor for the Tax Section Newsletter that is published quarterly; the newsletter served to inform Tax Section members about legislative changes and activities about the CPA profession. One of the projects involved editing a white paper on the subject of Social Security Reform, which was distributed to Capital Hill and Tax Division Members.
Assisted with the development and research of industry news releases to produce e-alerts and press releases through our State Society infrastructure.
Contributed useful suggestions during bi-weekly staff meetings in relevance to new technological efforts in regard to Web site construction. Developed and maintained media database. Introduced new concepts for financial literacy program. Provided research for news alerts and legal decisions about taxation issues for members and staff. Assisted in deciding what is newsworthy for press.
Used problem-solving skills in the role of “Technical Liaison”. Improved employee knowledge by communicating new technological developments and provided one-on-one training on how to use them.
Provided top-notch Customer Service to members on a continual basis with questions about invoicing issues. Assisted members with researching and retrieving the materials needed to provide service to their clients. Gathered “new” membership information necessary for sending welcome packets and letters.
Coordinated and planned annual conference for 20 Lawyers and CPAs and assisted with two annual offsite meetings with attendance ranging from 200-600+ members.
UNILEVER RESEARCH AND DEVELOPMENT - Edgewater, NJ 9/2000-8/2002
Office Manager
Performed research on articles pertaining to skin projects and Coordinated meetings between project leader and marketing specialists from New York and Japan via Ogilvy and Mather Public Relations.
Prepared documents for focus group meetings and clinical studies.
Assisted Human Resources with special projects including presenting company policies and rules to teams.
Formatted, edited and produced PowerPoint presentations, legal contract, and patent materials for approval.
Transcribed notes from team meetings to merge with Scientific Reports.
METROPOLITAN TEACHING AND LEARNING COMPANY, New York, NY Summer 2002
Editorial Assistant
Worked closely with President of Editorial Staff to proofread and edit manuscripts and catalog materials for children’s textbooks.
Ordered materials to supplement changes in educational projects.
Tracked all order invoices and prepared them for transit to accounts payable.
Gathered and organized unpaid copyright contracts for payment.
Conducted Internet research on reading and writing assessment materials for grade levels K-5.
Compiled samples from final version of text to ensure that reading level scores matched a particular educational system’s scores.
ACTIVITIES/MEMBERSHIPS
Judge for the Annual Maryland & D.C. Credit Union Foundation College Scholarship Program
Volunteer for Children's Miracle Network Telethon
Volunteer Catholic Charities
Member, Public Relations Society of America
Computer Skills
Operation Systems:
Microsoft Office XP: Word, PowerPoint, Excel
Page Maker · Internet · IBM and Macintosh Systems · Digital Photography/Reproduction/Scanning
Some experience with writing HTML tags and working with Adobe® Photoshop and Dreamweaver
Writing Samples and References Available Upon Request
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