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James
US
Group Account Director
I am now seeking an opportunity with an organization that will allow me to take my skills in multicultural marketing, advertising and consumer promotions to the next level while assisting them in achieving their goals. An experienced advertising and marketing executive who has utilized his creative talents to design and implement successful marketing campaigns, consumer promotions and experiential executions. My talent in developing effective targeted consumer marketing strategies has consistently lead to dramatic increases in corporate revenue and visibility. Well versed in the 4 A’s, agency procedures and ISO 2000. I have management experience with product launches and branding initiatives from iconic brands of consumer product giants Coca-Cola and Procter & Gamble. Also possess agency management experience with numerous Fortune 500 companies: American Airlines, Dominos Pizza, Ford Motor Company, General Mills and Miller Brewing to name a few.
JAMES M. MALONErn2284 Chicago BoulevardrnDetroit, Michigan 48206-1739rn248.981.8958 (C) / 313.867.0269 (H)rnjmmalone129@aol.com rnrnVICE PRESIDENT / DIRECTOR: rnClient Services ~ Group Accounts ~ Multicultural rnMarketingrnrnSeasoned marketing executive with more than 20 years rnof experience impacting corporate visibility, rnprofitability, and performance through expert rnorchestration of multicultural marketing, brand rndevelopment, new media, and sales management rnstrategies. Skillfully target diverse audiences rnthrough creative design/execution of PR, promotional, rnand multimedia advertising campaigns. rn* Analytical problem solver, team mentor and self-rnstarter with exceptional talent for growing sales and rnmarket share through ethnic/urban consumer market rnexpansion, retail merchandising and promotions. rn* Combines extensive experiential consumer expertise rnwith history of accomplishment in agency management rnand conceptual selling within corporate and rnentrepreneurial environments.rn* Expert presentation, negotiation, and communication rnskills with keen abilities in project management, rncommunity relations, and P&L management. rnrnrnAccount ManagementrnSponsorship Contract NegotiationrnPresentationsrnCommunity Relations Project ManagementrnBrand Strategy/DevelopmentrnMarket Research, Analysis, & PenetrationrnP&L ManagementrnTeam Leadership, MentoringrnPromotionrnMediarnCreative DesignrnPRrnrnrnPROFESSIONAL EXPERIENCErnrnUNIWORLD GROUP, INC., New York, New York * 2002-2008rn$246 million full service advertising agency with 146 rnemployees.rnrnGroup Account Director (2004-2008)rnPromoted to orchestrate all national and regional rnmulticultural advertising and marketing programs for rnlargest division of Ford Motor Company capturing over rn70% of corporate sales. Commanded $34 million annual rnoperating budget, providing decisive team leadership rnand direction for 30 staff members. Coordinated with rnall levels of client and agency management in forging rncreative, media, experiential, PR, HR, and vendor rnmanagement strategies. rnrnSpecific Accomplishments:rn* Delivered annual average budget growth of more than rn25% for 6 consecutive years.rn* Fueled client/corporate visibility and revenue rngrowth by negotiating and delivering high profile rnmarketing promotions and sponsorship including Chris rnBrown Exclusive Tour deal in support of 2008 Sync and rnFord Focus launch; R & B singer Kelis for 2007 Ford rnEDGE, TV, print, radio campaign, On the Edge; and rnFunkMaster Flex as celebrity spokesperson for Ford rndivision. rn* Earned reputation as top performer, achieving rnmultiple awards including 2006 Telly Award for the rn2007 Ford Fusion It Becomes You campaign; and 2008 rnUrban Wheel Award for best African American Broadcast rnAdvertisement for 2007 Ford EDGE, On the Edge. rnrnAccount Director (2002-2004)rnSpearheaded talented, 5-member account team in rndirecting $22 million annual budget, and rnnational/regional multicultural advertising and rnmarketing initiatives for top-tier clients. Drove new rnbusiness, established key account contacts, built rnrelationships, and negotiated contracts. Conceived rnand executed strategic marketing and advertising rnsolutions. rnrnSpecific Accomplishments:rn* Built company’s Detroit office from the ground up, rnestablishing departmental goals, objectives, critical rnsuccess factors, milestones, and risks. rn* Evaluated competitive activity and defined client rnstrategy for market positioning and revenue growth.rnrnrnGLOBALHUE, Southfield, Michigan * 1997-2002rnFormerly Don Coleman Advertising; $720 million full rnservice advertising agency with 300 employees. rn rnVice President, Promotions Director (1999-2002)rnForged and provided oversight for client ethnic/urban rnmarket strategies and brand development. Led and rnmotivated 5-member team in designing and executing rnhigh-impact, profitable consumer and corporate rnpromotions and in-market events. Expedited daily rnoperations, expertly managing $10 million annual rnbudget, agency resources and strategic partnerships. rnConducted all contract negotiations and sponsorship rnevaluations. Served as critical liaison for vendors rnand contractors and key member of strategic planning rnand new business development team.rnrnSpecific Accomplishments:rn* Formulated cutting edge promotions for urban market rnexecution, establishing market leadership position rnfor 15+ top-tier brands and clients including rnAmerican Airlines, Ameritech, Kmart Corporation, rnDaimler Chrysler, and General Millsrn* Impacted agency and client profitability and rnperformance by strategically orchestrating numerous rnhigh profile PR/marketing events: rn* Black Enterprise Pepsi Golf & Tennis Challenge, rnDoral Resort, Miami, Florida, September 2000 – 2001; rn30th Anniversary Tribute, September 2000; rn* A Night in the Comfort Zone, host Tom Joyner, rnstarring The Gap Band, September, 2001; rn* Soul Beach Music Festival, Miami, Florida, June rn2000; rn* Tom Joyner Fantastic Voyage Sweepstakes, March – rnJune, 2001. rnrnrnNote: Additional career history included roles as rnSenior Promotions Manager/Promotions Manager for rnGlobalHue (1997-1999); Field Marketing Manager for rnCoca-Cola USA (1992-1996); Sales Manager, Senior rnAccount Executive, and Account Executive for Empak rnEnterprises, Inc.; and Unit Manager, District Field rnRepresentative, and Sales Representative for Procter rn& Gamble Distributing Company.rnrnrnEDUCATIONrnrnBachelor of Science, Political SciencernBall State University, Muncie, IndianarnrnrnTRAININGrnrnManaging Organizational Resources Effectively (MORE)rnApplied Marketing Program (AMP)rnConceptual SellingrnStrategic SellingrnLearning From WorkrnDimensions of Professional SellingrnSales Management Training SchoolrnBusiness Writing, University of Wisconsin-Milwaukeern
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