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jennifer
US-California-San Francisco
Senior Project Manager
Find a contract or full time position within marketing that focuses on product/account/project management to drive results.
Professional Accomplishments
Organic, Inc.
Senior Project Manager, Bank of America team 2009
➢ Managed development of digital advertising campaign to support Bank of America’s integration of Countrywide’s home loan business. Created customer messaging to support both acquisition and retention opportunities.
➢ Analyzed customer market needs; user interactions; and the home loan business to deliver compelling messaging across an integrated platform.
➢ Balanced strategic client issues facing the integration challenge with oversight of day to day tactics to deliver 100 messages into market.
➢ Acted as the central point of communication in all phases of the project for the internal team, highlighting and escalating completion of milestones and/or risks to senior management.
Charles Schwab
Senior Consultant, Retirement Initiative 2008 - 2009
Senior Product Marketer, Laudus Funds 2007
➢ Co-managed launch of new service offering to B to C clients. Partner with brand on messaging platform and led execution of integrated communication strategy to reach clients.
➢ Drive strategy and development of business requirements for new online community, online advertising and marketing plans to support launch of new service.
➢ Managed product teams in accounts, home equity and bank to build investment products.
➢ Led launch of new product strategy for B to B relationship within mutual fund product line.
➢ Developed marketing communication and online plan to drive $25MM in sales for launch of new mutual fund products. Created messaging and delivered through media and online channels.
Oracle
Director, BEA Architect and Developer Community 2008
➢ Managed the $10MM multi-touch program supporting the technical users of enterprise software products. Create acquisition strategies to grow user base by 10% / year.
➢ Led the ongoing delivery of content to the communities through web marketing, blogging, discussion forums, e-newsletters and user groups.
➢ Oversaw quarterly high-touch regional events bringing together content experts and valued customers for product demos, roundtable discussions and networking.
➢ Liaison to product management with responsibility to create product launch messaging and campaign support specific to architect and developer communities.
➢ Supported infrastructure projects to streamline delivery of content and evangelize new technology.
Riverdeep Enterprise Software
Senior Director of Marketing, K-12 School Division 2006-2007
➢ Developed and implemented $5MM annual marketing plan for multi-functional education software division with $100MM sales target.
➢ Directed and implemented messaging/branding initiative for K – 12 technology product lines, resulting in creation of sales tools, web and direct market campaigns and sales training.
➢ Built annual lead generation strategy for direct and inside sales team driving a 20% increase in pipeline revenue.
➢ Managed vendor relationships and strategic alliances with Fortune 500 technology partners with focus on bundling software to drive increase in incremental sales.
➢ Developed web marketing strategy which created over $10MM in sales opportunity.
➢ Supervised team of 8 responsible for direct marketing, communication, Web 2.0, creative direction, sales support, public relations, advertising, database marketing and research.
➢ Collaborated with product management for annual product planning cycle and product positioning. Co – facilitated user experience testing & advisory panels.
➢ Managed acquisition and retention initiatives through targeted communication and events that drove an increased sales close rate of 35%.
Charles Schwab & Co.
Director, Affluent Customer Experience 2002-2006
Senior Manager, Schwab Institutional / Business Strategy 1996-2002
➢ Managed marketing communication and loyalty program for affluent customer base of 1MM clients. Led multi-touch asset consolidation program with significant lead generation results.
➢ Developed and launched B to B cross-sell program to retirement plans. Introduced loyalty benefits for B to C customers and strove to reach asset consolidation = $2B/year.
➢ Led pricing changes and operations for segment with focus on both cost reduction and diversifying revenue stream through deeper penetration of cash and investment products.
➢ Managed retail field integration, messaging and communication strategy for new Personal Choice product launch.
➢ Designed national advertising campaign promotions and messaging for field organization, resulting in realization of response rates over 20% and improved client experience.
Education
MBA The University of Chicago Graduate School of Business
Exchange Student The University of Melbourne, Australia
BA The University of Michigan, Ann Arbor
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Cox Business - Field Service Rep
Fiscal Officer/Grants Manager III
Assistant Professor of Allied Health-Full-Time, Tenure-Track-Medical Coding and
Assistant Professor, Business-Full-Time, Tenure-Track-Marple Campus
Make money $ the easy simply way
Fashion Design and Product Development
Online Data Entry & English Typing Work in night shift ( Indian Time)
Looking for something to do at home
Dogpile Web Search (COJ217264)
