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Madelyn
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Member & Data Relations Manager
To find stable employment at a company that offers growth and advancement opportunities. As well as being a customer-centric company looking to improve on existing relationships by exploring the CRM methodology.
Career Profile:
Solid background in executive management with a strong emphasis in communications and technology related tasks
* Skilled and committed with extensive experience in the coordination, planning, and implementation of operations
* Analytical skills and comfort with data, metrics and statistical methods
* Proven ability to quickly understand the competitive situation and needs of the market, and then define and execute marketing strategies that increase growth and enhance profitability
* Proven record of accomplishment for accurately completing research, reporting, information management, marketing, and business-development efforts within budget requirements
* Adept at developing and maintaining detailed administrative and procedural processes that reduce redundancy, improve accuracy and efficiency, and achieve organizational objectives
* Highly focused and results-oriented in supporting complex, deadline-driven operations; able to identify goals and priorities and resolve issues in initial stages
Career History:
Detroit Regional Chamber of Commerce Detroit, MI
Membership Data & Relations Manager (CRM Management), Sales & Service May '08 - May '09
* Responsible for 3 direct and 2 indirect reports.
* Successfully lead implementation of .5 Million Dollar CRM implementation initiative.
* Planned and led execution of online advertising campaign that doubled monthly revenue. Worked with internal teams ( IT/ Network Engineering, and Marketing) to implement best practices, and QA/QC processes for successful analytics implementations
* Develop customized analytics strategies to tie online and offline marketing and sales efforts. Provided regular website traffic analysis using WebTrends Leveraging outside sources for exposure and branding purposes.
* Assisted in development and execution of the marketing plan for the brand, including communicating and reinforcing the brand positioning across all member touch points, online, offline and direct with sales
* Lead strategic direction and execution of all member data related initiatives, including upkeep of BCBSM, Office Depot, and other affinity program data.
* Work with internal partners in developing relationships with media partners and negotiating pricing and contract terms
* Work cross-functionally with creative, product management, and technology teams to execute business objectives and enhance member acquisition efforts
NSK America Ann Arbor, MI
District Sales & Marketing Coordinator July '06 - May '08
* Actively pursues corporate timelines and milestones set by the department director and upper management.
* Develop sales strategy through market research and competitor analysis.
* Maintained the steering website and assisted the designer in exploring options for enhancements to style & content of same, including the implementation of automated web traffic analysis software
* Internal planning for trade shows such as Medical Design & Manufacturing Show, Westec, IMTS, SAE and more.
* Make use of Kaizen, Sig Sigma and PMP Practices
* Developed market penetration strategies, promotions and ad sales presentation collateral.
* Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.
* Research enterprise-level tools and solutions for analytics processes and customer insight, CMS integration, CRM integration, analytics and data warehousing, competitor intelligence data and tracking, email marketing, and internal site search.
* Building and designing database relationships. Responsible for the documentation, development and maintenance
Unistrut Corporation Wayne, MI
Sales & Marketing Coordinator July '05 - July '06
* Manage B2B RFQs, price & cost analysis, market research, web content, and general correspondence
* Work closely with senior executives to develop viable marketing and business development strategies/plans
* Routine and proactive maintenance of electronic submissions and Electronic Document Management Systems
* Complete activities to formulate stronger web presence
* Advise on email marketing, developing and managing enterprise-wide online marketing programs for search engine marketing, search engine optimization, and growing site traffic through website promotion.
* Provide operational and infrastructure support
* Responsible for dramatic improvements from previous campaigns and establishing accountability architectures for programs
* Defined Key Performance Indicators across lead generation channels, customer acquisition, and online merchandizing groups.
* Design inventory of promotional materials (i.e., PDF brochures, flyers, giveaways, etc.)
* Conduct hand-off meetings with client to ensure client work is scheduled and take on other duties as assigned for that engagement
Dürr Systems, Inc. Plymouth, MI
Project Lead
* Responsible for 5 direct and 3 indirect reports. Nov. '04 - July '05
* Designing data entry screens, performing data quality control, developing database reports and user interfaces, and normalizing relational data.
* Define and develop strategy, execute, and manage marketing plan encompassing integrated marketing initiatives designed to penetrate/ grow targeted markets
* Troubleshoot software & systems access issues and testing of back-up and recovery and disaster recovery
* Participate in information security management
* Interacting with external contacts concerning external data structures, with the goal of batch loading data, external data loads, and trouble shooting data loads
* Organize and participate in magazines, tradeshows, Press Releases, website development and contract negotiations
* Provide technical direction for the development, design, and systems integration across multiple departmental engagements from definition phase through implementation.
* Planning for trade shows such as ACHEMA, Environmental Protection and Biotechnology, Pollutec, The Air & Waste Management Association's Annual Conference & Exhibition (ACE)
Caraco Pharmaceutical Labs, LTD. Detroit, MI
National Sales & Marketing Assistant Jan '01- July. '02
* Communicate with management, vendors, and internal departments to coordinate overall marketing efforts
* Managed website updates, presentations, and frequent travel. Planning for events such as Distribution Management Conference
* Managed advertising, direct mail campaigns, collateral production, exhibits, and other marketing functions
* Oversee market research, competitor intelligence, and sales analysis/forecasting functions
Detroit Board of Education Detroit, MI
Co-op / Intern Sept. 1996 - Jan. '01
* Created and maintained database of funding sources and their investment criteria.
* Designed and authored newsletters
Education:
Davenport University
Date of Completion May 2003
Bachelor of Science Degree:
Business Administration:
Management Concentration
Wayne State University
Part-time Enrollment 2000- 2003
Programs: Computer Science
Marketing
Professional Certificates:
* Basics of Accounting and Finance
* Business Fundamentals
* Business in the Global Environment
* Certification in Applied CRM
* Human Resource Development
* Management Essentials
* Organizational Systems Improvement
* Predictive Customer Relationship Management (P.CRM)
* Project Planning
* WERS for Browsers (2007)
Additional Training:
Two years of Photography
Two years of Multimedia Publishing
One year of Expository & Creative Writing
One year of Vocational Studio Electric Engineering
Skills:
Hardware: PC's, Mac's, Palms, Two-way devices, Scanners, Copiers, Digital and Video Cameras, DVD/CD-RW/R's, Printers, Digital Senders, Smart phones, and Projectors
Software/ Programs: iMIS, Trans4M, Lotus Notes, GroupWise, ClarisWorks, Mas-90, AS-400, NextSale, LaserFische, Teletrack, Kronos, Covisint, ACT, Adobe (Acrobat, PhotoShop, PhotoDelux, and Illustrator), Quicken, QuickBooks, PeopleSoft, Peachtree, Microsoft Office Suite ('97, 2000, XP Pro, & 2007) Visio, InfoPath & Project, Corel (Draw & WordPerfect), Palm applications, & more.
OS's: Windows ('95, '98, ME, NT, Mobile, XP, and Vista), Dos, Linux, Mac OS, & Solaris
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