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Senior Research Analyst Resume
Senior Research Analyst Resume
Laura
US-Wisconsin-Milwaukee
Senior Research Analyst
A challenging and growth-oriented position in Marketing/Marketing Research, expanding existing managerial, analytical, and technical expertise
Summary: Experienced and well-rounded Analyst/Statistician with the ability to scope and execute projects efficiently and provide targeted analytical insights and next steps
Education: B. S. Degree in Marketing, Illinois State University
Technical/Statistical Expertise:
- Primary: Quantitative (phone, mail & web) and qualitative (focus groups & in-depth interviews)
- Secondary: Database design, tabulation, analysis, and reporting using proprietary, syndicated and/or publicly available data
- Multivariate/Modeling: Programming and interpretation of Quadrant Analysis, Multiple Regression, Factor Analysis, and Cluster Analysis
Research Specialties: Satisfaction/Loyalty, Customer/Market Segmentation, Brand/Image, Needs Assessment, Process Analysis, Concept Testing, Win/Loss, Pricing/Sales Analysis, Prospect Research, and Customer/Market/Demographic/Competitive Profiles
Industry Specialties: Technology, Health Care, Health Insurance, Government, Manufacturing, Non-Profit, Financial, Construction, Utilities, and Print/Media/Publications
Software Expertise:
Statistical/Database Programs: Win-Cross/Win-Query, Excel and SPSS. Some SAS and MS Access
Word Processing/Graphic Programs: Word, PowerPoint, and Harvard Graphics
Professional Experience:
1995 to 2009: Senior Research Analyst, The Dieringer Research Group, Inc., Milwaukee, WI
- Account Management: Design and management of custom B2C/B2B research surveys and budget
- Project Management: Questionnaire design, team and vendor management, data collection and tabulation management, data analysis, and report/presentation development with recommendations
1993 to 1995: Marketing Research Analyst, National Safety Council, Itasca, IL
- Project Management: Customized quantitative research for executive/product line management, including project/questionnaire design, tabulation, analysis, and report/presentation/recommendations
- Database Management: Maintained database of competitive products/services for market profiling and competitive analysis
June 1987 to May 1993: Market Research Manager, Smith, Bucklin & Associates, Chicago, IL
- Account Management: Liaison with association executive management, staff, and members. Collaboration with internal divisions - Public Relations, Creative, and Print/Graphic Production
- Project Management: Customized quantitative research programs for trade/professional associations including project design, questionnaire development, analysis, and report development
Training: Top Gun Program: Executive Report/Presentation Training (West Bend Consulting, CA)
Awards: The Dieringer Research Group Employee of the Month: March 2002, September 2006
Client/Colleague Comments:
- Skilled analyst who gives it her all on each project to ensure a job well done. In addition to her commitment and deep expertise, she leverages her experience to suggest creative solutions when challenges occur.
- Tireless analyst, always going above and beyond to get the answers her clients need from the research. Well versed in both qualitative and quantitative research, she has a knack for getting the most out of each and every project.
- Laura was a great mentor for me. She helped me understand the ins and outs of the industry and was always willing to take the time to listen to my suggestions or questions. She taught me diplomacy and integrity in the workplace and how to manage clients. Laura helped me build a solid foundation of knowledge in the market research industry.
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