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Seeking a position within the Event/Promotions field. Also- interested in account management or Marketing promotions.
Rachel R Casey
4251 15th Avenue South
Minneapolis, Minnesota 55407
TARGET CORPORATION, Minneapolis, Minnesota
Sales Promotion Marketing Specialist
•Multitasking - Ability to plan, set achievable timelines, supervise, execute, and react to change in order to assure creative projects are a success. I am able to manage project steps accordingly with communication to all relevant parties involved.
•Team Player - With each project I provide clear, concise direction and feedback to internal creative teams to help meet program objectives, timelines and budgets upholding brand and quality standards.
•Analytical - Create and implement in-store promotional materials to accurately and effectively reflect weekly circular and unadvertised promotional information, following strict timelines and legal requirements.
•Communicator - I obtain the ability to communicate clearly and concisely. For example, I effectively communicate all deadlines and ensure cross-functional compliance in an effort to effectively manage processes. By communicating from the onset I am able to catch if non-compliance has occurred, then I escalate a plan for resolution and troubleshoot problems.
•Coaching - Trained new hires on Target’s marketing creative processes, developed timing and action plans, schedules and consulted with key partners to stay current on all training and communication needs for new hires within our division.
•Leadership - Initiate process change to ensure continuous improvement of our creative promotional processes. Driving the establishment of consistent practices across divisions and provide support in facilitating issue resolution. I also took a leadership role in facilitating campaign kick-off meetings to ensure team had supporting materials to begin special projects.
Marshall Fields, Minneapolis, Minnesota
Merchandise Advertising Coordinator
•Efficient - Executed the marketing strategies for the Table Linens division. Developed reporting tools and procedures to simplify reporting processes and improved communication between marketing and merchandising through simplifying and eliminating unnecessary steps within the approval process from project conception to final execution.
•Organization - Completed a revision of the Table Linens pricing strategy to include, price points, exceptional value and right pricing for the weekly circular, annual catalogs and mailings. Recapping all advertising results on daily, weekly, monthly and annual basis ensuring the proper pricing strategies were being executed in the appropriate advertising venues.
•Partnership - Worked alongside Copywriter’s and Editor’s to write clear, concise, headlines and copy for all weekly circulars, ROP’s, tabletop books and annual catalogs.
•Accountability - Responsible for requesting and writing in-store advertising signs. This included display signage, promotional signing for circular and in-store promotions.
Skyline Display, Eagan,Minnesota 1Number Hidden
•Creative - Designed and implemented the companies first set of sales portfolios for over 100 sale representatives. Portfolios included financial overviews of project budgets, trade show photography and the proper techniques on displaying merchandise for vendors.
•Initiative - Led and directed Skylines photo program. This included effectively pursuing photography for the in-house and trade show photographs. Maintained databases and on-line portfolios for designers and clients.
•Attention to Detail - Analyzed trade show photography proofs for quality of color, texture and accuracy of content for our on-line photography photo program and promotional material.
BS Degree, Marketing/Advertising
Metropolitan State University, Saint Paul, Minnesota
AA Degree, Business Management
Minneapolis Community College, Minneapolis, Minnesota
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