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Business Development Associate Resume
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Don
US-Illinois
Marketing and Business Development Manager
I am a CPG strategic marketing and business development manager that is creative, entrepreneurial and has extensive customer facing, sales experience.
I offer the marketing skills that identify big opportunities, the strategic skills to develop winning plans and the sales ability to implement these plans with key customers.
Don Crosse
720 Mesa Drive
dcblc54@yahoo.com Naperville, Illinois 60565 (630) 420-8266
Strategic, entrepreneurial sales, marketing and business development manager that has the ability to identify big opportunities and the skills to turn these learning’s into actionable plans that grow the business profitably. Creative, team player, coach and mentor that excels when leading, directing and inspiring sales teams and internal cross-functional teams to achieve objectives.
THE JEL SERT COMPANY, West Chicago. IL 2007-2008
Sales, Marketing and Business Development Manager, Sipahh Milk Flavoring Straws
Managed the sales, marketing and strategic planning for an all new, innovative technology, Sipahh milk flavoring straws. Initiated a strategic analysis of the milk flavorings category and utilized insights to create the national marketing plan, customer specific marketing programs, sales strategies, merchandising vehicles and packaging plans.
• Doubled Drug Category volume, moving Sipahh from a “new item” entry position to the “best seller” in the category. Implemented a support plan to sustain a leadership position.
• Conducted key account sales presentations and implemented broker training sessions to equip these organizations with the “tools” needed to best present this new concept.
• Concluded a license with Kraft for the Oreo and Chips Ahoy! brands to drive trial.
SARA LEE, Hillshire Farm Division, Downers Grove, Illinois 2005-2007
Manager Entertaining, Hillshire Farm Lit’L Smokies, Hillshire Farm Summer Sausage and Hams
Led Customer Marketing, Key Account Sales and Cross Functional Teams to develop and implement National and Account Specific business building plans, programs and initiatives.
• Responding to a request from Wal*Mart, developed an account specific new product. and related cross-brand promotion, which drove a 15.6% increase in annual volume on the premier brand in the Entertaining portfolio.
• Reacting to an unexpected quality issue at a competitor, developed a new product in just 90 days that increased annual Summer Sausage volume 86%.
• Grew the Entertaining portfolio volume over 35%, delivering the best annual performance of all portfolios in the Hillshire Farm Business Unit.
page 2 Don Crosse (630) 420-8266
GOLD EAGLE COMPANY, Chicago, Illinois 2002-2005
Marketing and Business Development Manager, Retail Brands
Developed account specific programs, consumer promotions, new packaging, licensing, TV, Radio and Print advertising and new products for a line of CPG automotive brands. Presented new product and merchandising concepts to national and regional key accounts.
• Developed and presented several account specific plans that delivered a 38% increase in the total brand sales of Gold Eagle’s largest brand. Grew share from 60% to 80%.
• Initiated a strategic plan for Target that secured first time distribution, and end cap displays, for a new brand designed to appeal to an underserved segment of the market.
HERSHEY FOODS, Hershey’s USA Chocolate Division, Lisle, Illinois 1999-2001
National Accounts Sales Manager,
• Developed, presented, negotiated and executed strategic programs with a National headquarters account. Implemented these programs into all divisions of the account.
• Utilized Siebel to manage, track and continually analyze trade/promotional spend.
• Interviewed, hired, trained, managed, and developed new sales people.
• Conducted field and classroom sales training.
KIDZCO, Chicago, Illinois 1997-1998
Marketing, worked with small and medium sized companies on strategic business development, marketing, merchandising, new product and promotion plans.
WM. WRIGLEY JR. COMPANY, Children’s Confections, Chicago, Illinois 1986-1997
Senior Category Manager, Led Established Brands, New Product and Promotion Development.
• Identified underserved market segments, initiated new products and positioning to appeal to these segments, increasing total division volume from $20MM in 1986 to $120MM by 1997.
• Co-created a merchandising initiative that provided a vehicle to increase distribution, making possible the company’s ascension to the position of category leader.
• Launched several new licensed products and promotions (Michael Jordan, NBA, NFL, Nickelodeon plus others) driving incremental volume.
• Developed and implemented strategic national and account specific plans.
• Hired, trained, mentored and managed new marketing managers.
EDUCATION:
MBA – Marketing, North Central College, Naperville, IL
BS – Food Distribution, Western Michigan University, Kalamazoo, MI
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