Willing to Relocate:
Willing to Travel:
Most Recent Job Title:
Seeking to secure a position in: Wellness, Public Relations/Communications, Fundraising, Marketing Communications, Sales
Lisa Bernazani __________________________________________________
8 King Avenue, Medford, MA 02155 Number Hidden
SUMMARY OF QUALIFICATIONS
Motivated, successful entrepreneur with over nine years experience developing, expanding, marketing and managing a private practice/business from the ground up. Excellent interpersonal, communication, and organizational skills, able to effectively explain challenging ideas to groups and individuals. Ability to see many sides of an issue, identify areas of strength/weakness, and develop efficient, clear and practical procedures that save time/money, prevent duplication of effort, and provide win-win solutions. Proven track record as a versatile and dynamic leader, strategic planner, marketing manager, public speaker, clinician, and efficient/ resourceful budgetary manager.
Middle Path Acupuncture & Chinese Herbal Medicine, Inc., Cambridge, MA
1999- Present, Chinese Medicine Practice
Business Owner & Licensed Acupuncturist/Practitioner
Responsible for the development and management of a successful Chinese Medicine business/practice from the ground up, serving 1,700 clients annually in the greater metro-Boston area for over 9 years. Responsible for design, implementation and maintenance of a business plan that is focused on marketing strategy, financial planning, and quality assurance.
Responsible for providing high level, personalized, clinical care to facilitate balance within clients and guide their transformation, helping them to achieve their physical, personal and professional goals.
Marketing Strategy, Implemented efficient, cost-effective marketing solutions to increase and retain patient volume and improve visibility within the community.
Implemented internal marketing programs that generated new clients and improved client retention, resulting in 65% growth in business over the year prior:
Created an internal client referral system, optimizing the successes of my clients and enlisting them to generate new referrals.
Implemented an internal client education system, introducing/educating potential new clients about the system of Chinese Medicine, converting them into active clients, and ensuring that they remain compliant and achieve their goals, making them good future referral sources.
Created and distributed an online monthly newsletter to update, educate and maintain contact with current and former clientele.
Developed external marketing programs that resulted in new business growth of 15% over the year prior:
Promoted, developed and conducted public lectures, workshops and wellness screenings at several local universities, fitness centers, parishes, and town/community events (see p. 3 for list).
Developed and maintained consistent relationships with an external network of referral sources including other health care professionals, colleagues, educators and business owners.
Created a website including client testimonials, proving to be the greatest element on the site for generating new clients. Expanded website presence by joining an existing online network of natural health care practitioners.
Financial Plan: Effectively managed business/practice overhead expenses of 30K annually:
Streamlined/automated office policies and procedures to ensure accurate and efficient office practices saving time/money without the additional expense of office support:
Developed and communicated office policies with clients during initial visit to ensure mutual understanding and compliance around appointment cancellation, office visits, and payment.
Optimized provider schedule to accommodate maximum number of patients seen per hour while maintaining high quality of care standards.
Implemented a credit/debit card service to allow one-time payment for extended courses of treatment.
Successfully negotiated business space leases of three locations that resulted in upgraded space and kept overhead costs consistent with strict adherence to budget during 9 years of business.
Procured high quality acupuncture and herbal supplies, malpractice and liability insurance, and clean needle waste disposal.
Incorporated and implemented an automated payroll service to manage income and insure compliance of tax requirements.
QA Manager: Insuring cost-effective, efficient logistics, complying with OSHA requirements
Streamlined office policies and procedures to ensure accurate and efficient office practices that resulted in cost and time savings:
Implemented office policies and practices to ensure efficient logistics, safety, compliance with HPPA law for patient files and confidentiality, clean needle disposal and OSHA requirements.
Implemented the practice of geomancy to facilitate harmony and balance to the office building, office space and treatment rooms.
CHIPCOM CORPORATION/3COM CORPORATION, Marlborough, MA
1989- 1996, Provider of secure, converged data networking solutions for enterprises of all sizes
Quality Control Specialist
Assisted in the creation of a Quality Assurance department for a start-up, high-tech networking solutions company. Worked within a team to develop, refine and implement practices and procedures within the manufacturing and production environment to accommodate rapid business growth of 70% annually, for 5 years.
Reduced production costs by $2.5 Million by implementing automated test practices and improving product revisions, resulting in fewer product recalls; purchasing components from approved vendors in bulk quantities, and streamlining shipping protocols, significantly reducing manufacturing costs.
Evaluated the efficiency of manufacturing-related corporate policies and procedures, resulting in ISO 2000 certification.
Established a corporate quality manual, and documented and managed QA system for the production/manufacturing department.
Procured all items for non-production. Responsible for procurement of all hardware, software, test-equipment, printed materials, supplies and promotional items. Negotiated all test-equipment leases.
Initiated RFP for all corporate computers, and successfully negotiated a purchasing contract, resulting in corporate savings in excess of $1Million.
Established a corporate gift catalog significantly reducing the cost of corporate gifts by purchasing items in bulk and saving costs in shipping/overnight shipping expenses.
FEDERATED DORCHESTER NEIGHBORHOOD HOUSES, Dorchester, MA
1987- 1989, Non-profit, community-service organization, providing a wide range of services to the
Public Relations Specialist
Responsible for communications between the agency and the local media, metro-Boston community, local town and government officials.
Produced two monthly newsletters. Accountable for research and content development of articles about organization’s programs, as well as editing and publication of articles produced by members of my team, Responsible for photography content selection, design, and oversight of printing and circulation of 2500 copies.
Wrote and published a story about Dorchester House’s community pool resulting in $50K in government grants.
Worked within a team, organizing all agency events coordinated local town officials, local media, community members and agency members.
Generated and maintained relationships with the local media. Published press releases around agency news and events for media coverage.
Promoted, developed and conducted public lectures, workshops and wellness screenings at several local universities, fitness centers, parishes, and town/community events for Middle Path Acupuncture & Chinese Herbal Medicine, Inc.
•November 2007 – Berklee College of Music (Boston, MA), Lecture - The Tao and Qi Gong: Lecture and Practice
•July 2007 – First Parish Church (Dorchester, MA), Lay-Lead Sermon – Chinese Medicine and the Spirit
•March 2007 – First Parish Unitarian Universalist (Cambridge, MA), Lay-Lead Sermon – Chinese Medicine and the Spirit
•February 2007 – Lesley University (Cambridge, MA), Lecture – The Internal Organs: Their Effect on our Physical and Psychological Health
•November 2006 - Bally’s Total Fitness (Cambridge, MA), Workshop – 5 Secrets to Permanent Weight Loss
•October 2006 – Wild Oats (Medford, MA), Wellness Screening
•April 2006 - Curves Fitness Center (Arlington, MA), Workshop – Balancing Hormones Naturally
•February 2006 - First Parish Unitarian Universalist(Bedford, MA), Lecture – The Internal Organs: Their Effect on our Physical and Psychological Health
•October 2005 – Arlington Town Day (Arlington, MA), Wellness Screening
•1Number Hidden:Apprenticeship with Ms. Kiiko Matsumoto, M.Ac., Lic.Ac.
Assisted nationally recognized master acupuncture practitioner, lecturer and scholar, weekly, in her private practice in Newton, MA.
•1Number Hidden:Master’s Degree, Acupuncture and Chinese Herbal Medicine
New England School of Acupuncture and Oriental Medicine, Watertown, MA.
Four-year, full-time graduate program.
•1993:Technical Writing Certificate
University of Massachusetts, Lowell, MA
•1Number Hidden:Bachelor of Arts Degree, English Literature, Minor: Media Communications
Framingham State College, Framingham, MA
Chinese Medicine, Chinese Culture, Martial Arts, Eastern Philosophies
•Study of Qi Gong for the past 14 years with internationally recognized martial arts and internal
arts practitioner, Rene Navarro.
•Study of Wing Chun Kung Fu (turning-style) for the past 6 years with instructor
Sifu Stanley Jue.
•Study of the art of light continuous-contact sparring with instructor Sifu Stanley Jue since 2006.
•Member of Boston’s Dance New England community
•Currently enrolled in Salsa dance lessons
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