Director of Sales and Marketing Resume

Posted on: 2008-02-28

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Resume:

Michelle B. Geaghan
Ridge Road Waterville ME Cell: Email:
EXECUTIVE PROFILE
Experienced outside BB sales and marketing professional of medical device/services and other technically oriented sales.
Sales Management Skills
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Hired, trained, and managed newly developed inside and outside sales force that resulted in a % increase in sales the first year at Northeast Laboratory Services (NEL), a medical device manufacturer and laboratory services company.
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Assisted management revamp sales team at Sprint with resume selection, interviewing and new hire training.
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Participated in Six Sigma Service Management Academy training at Motorola.
Sales Skills
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Utilized consultative sales techniques to close sales % quicker dramatically increase sales, while reducing marketing expenses to increase profitability within NEL.
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Exceeded sales quota % of Sprint’s voice, fax, data, and private line and videoconference services in a territory no other sales rep wanted. Top sales performer /, /, / / and /.
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Increased profits at Motorola service center % through consistent telemarketing of service contracts.
Marketing Skills
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Implemented “united front” marketing campaign through the use of searchable catalog, Google advertising, trade shows, post cards and other general presentation materials. .
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Designed booth, pre & post marketing materials, and made all arrangements for participation in national trade shows for the pharmaceutical, clinical, food, beverage, and environmental industries at NEL.
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Increased customer retention % at Sprint utilizing communication product which was later imposed on all sales personnel to follow.
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Initiated a self authored monthly newsletter at Sprint to a list of my existing customers, local media, international publications and associations.
Facilitation Skills
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Demonstrated alternative testing methods to laboratories that would increase their efficiencies while reducing expenses at NEL and S&S/Whatman.
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Developed the first international products training at Sprint.
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Provided seminars on behalf of Sprint to various government organizations; i.e. World Trade Center
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Demonstrated Picturetell videoconferencing equipment at Sprint to local businesses in Miami.
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Prepared lesson plans and taught adults of various cultures and educational backgrounds English as a Second Language during college.
Product/Project Management Skills
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Developed daily new products in coordination with QA/department manager s at NEL
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Created customer friendly/company profitable pricing plans
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Reviewed marketing budgets & plans for divisions at NEL on a monthly basis with management team.
EXPERIENCE
Director of Sales & Marketing
Northeast Laboratory Services, Waterville ME
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Manager of Sales & Marketing
Northeast Laboratory Services, Waterville ME
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Manufacturer’s representative
Schleicher & Schuell Bioscience, WPB FL
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International Account Specialist
Sprint Communications, Miami FL

Customer Service Representative
Motorola Communication, Miami FL

EDUCATION & ADD’L RELATED TRAINING:
Adult Education Degree Spanish/ESL: University of New Mexico, Albuquerque
Sales Advantage: Dale Carnegie, WPB FL
Working with Your Contract Laboratory JETCC Maine