Name:
Lisa
Location:
US-California-Silicon Valley/Peninsula
Experience:
Willing to Relocate:
Willing to Travel:
Most Recent Job Title:
Field Marketing / Program Manager
Personal Website:
Objective:
Marketing Program Manager and/or Partner/Channel Marketing
Resume Text:
SUMMARY AND QUALIFICATIONS
Well rounded marketing professional with over 7 years experience in marketing programs, corporate, channel and field marketing, events/tradeshows planning and management, product marketing and expertise in online lead/demand generation.
Crafting and project managing the execution of online and direct marketing outbound communications programs for both direct and channel partners including email campaigns, webinars, banners, advertising, content (white paper) syndication, newsletter sponsorships, newsletters, and contextual advertising to educate target audiences and generate awareness and quality leads for the sales force.
Developing, managing and tracking all aspects of program execution to prescribed metrics, timelines & budget.
Developing, reviewing, and editing all marketing materials such as sales tools, datasheets, flash demos, whitepapers, sales brochures, product presentations, success stories, web demos, and newsletters ensuring all outbound communications met product and overall corporate messaging, positioning, and branding efforts.
Managing corporate events including development of event project plan, coordination of show services, registrations, logistics, marketing materials, accommodations, booth set-up, pre-event and in-booth promotion, and post-event follow-up.
Managing multiple marketing projects on schedule, within budget and with excellent attention to details and optimizing programs for success, defining metrics and analyzing results to track program efficiency, timeliness, and creative success.
Managing external relationships (agencies, vendors, partners, distributors) as needed to develop and successfully execute programs and various marketing projects, and negotiating with 3rd party vendors to secure services at optimal rates.
Known for being a self-starter who is very organized, diligent, thorough, and extremely focused on attaining results.
Proficient with MS Word, MS Excel, Power Point, Salesforce, Responsys, Webex Event Center, and Exact Target.
Fluent in Spanish, Italian, and German
PROFESSIONAL EXPERIENCE
Solid Information Technology, Cupertino, California (2006)
Field Marketing / Program Manager
Executed multi-touch integrated marketing programs that included email, banners, newsletter sponsorships, webinars, online advertising and content syndication and search/placement to build familiarity and repetition with prospects.
Researched and recommended events based on technology, industry trends and competitor activity.
Managed Solid Information Technologys participation at industry events and tradeshows including Globalcom2006 and LinuxWorld, successfully maximizing our participation to enhance brand and product visibility, promote companys products, generate leads and drive sales.
Set-up salesforce.com to support the lead management process including the automation of lead capture; maximizing the website as a lead generation tool and building automated responses for specific programs as needed.
Versata, Inc., Oakland, California (2005)
Field Marketing Program Manager
Drove the development of a marketing plan targeting financial services organizations, including gathering input from sales and other key technology and industry experts, development of target list qualification criteria, and target market pain point identification.
Owned the development of the newsletter, improving value of content and consistency in brand look and feel.
Successfully planned and executed webinars including identification of topics, speakers, promotion and follow-up.
Managed online media lead/awareness programs with various vendors including techtarget/bitpipe and knowledgestorm.
Network Associates, Santa Clara, California (2002 to 2004)
Marketing Program Manager
Generated awareness and demand for SMB (small to mid-size) product offerings by developing and executing a multi-touch integrated campaign that included the creation of content targeting the SMB market such as a brochure, web based solution finder, flash demo, website copy, and partner versions for channel use as well as a four-part webinar series that resulted in over 200 sales opportunities
Spearheaded an integrated campaign for security and network consulting services including program plan development and execution resulting in a 1000% increase in incoming calls during the first 3 weeks.
Managed the development of a 4-page brochure on the cost benefits of Expert Services which was successfully used in various lead generating programs.
Managed the completion of several flash demos used to generate leads from the website including writing the outline, editing of script and storyboards, and selecting and working with voice talents.
3Com Corporation, Santa Clara, California (1999 to 2001)
Product Marketing / Launch Manager / Worldwide Marketing Operations Program Manager
Educated sales field on a complete line of products by creating effective promotional material such as a family sales guide that optimally positioned the strengths of the products and provided the competitive comparisons and key selling points for each product.
Collaborated with product and field sales teams to ensure technical accuracy, and validate effectiveness of all outbound marketing communication deliverables including end user and channel programs and sales presentations completed for a central repository (sales portal) available to internal customers.
Managed marcom and events marketing specialists, cross-functional teams, and outside vendors through completion of multiple projects required to launch products and sustain the marketing of existing products successfully launching 5 products in the first 7 months on strategy, on time, and within budget.
Saved 30% of $200K quarterly marketing budget by leveraging the marketing efforts across company divisions, ensuring product coverage in all appropriate marketing material, promotions, and programs.
Gathered and assessed feedback from the field in Europe and the Americas to identify and drive the development and implementation of worldwide sales and marketing field support programs and managed weekly communications to sales globally.
Cisco Systems, San Jose, California (1998 to 1999)
Worldwide Channel Marketing Program Manager (1 year contract position)
Managed web based turnkey trade show and direct mail lead generation marketing programs that offered channel partners the opportunity to increase awareness of their Cisco product offerings and generate qualified leads.
Created and owned the web content for the programs and edited all direct mail pieces to make them channel ready.
Enhanced the programs by collaborating with product divisions to repurpose content of new and existing programs, and ensuring programs were current and addressed the needs of channel partners and sales.
Reduced campaign costs to partners by 50% through evaluating and negotiating vendor program pricing.
Promoted the programs via various vehicles of communication available to reach Channel Account Managers and Partners that resulted in an increase in awareness and utilization of the marketing programs.
NJR Corporation, Inc., San Jose, California (1996 to 1998)
Sales & Marketing Manager, International
Drove the sales of linear components to Original Equipment Manufacturers (OEM) in the consumer electronic markets through regional representatives and distributors in Latin and South America; increasing sales by more than 50%.
Interfaced with distributors and reps to maximize sales opportunities including event and tradeshow support and coordination, accompanying reps on key customer visits, and presenting reps & distributors with updates on products and license requirements.
Acted as the liaison between the manufacturer in Japan and all customers, reps and distributors in Latin America, Italy, Spain and Portugal to ensure on time delivery of orders and successful attention to all technical and sales needs.
EDUCATION & TRAINING
Certificate in Telecom and Networking Technology with a concentration in Marketing Communications, San Jose State University Professional Development, San Jose, California, July, 2002.
Bachelor of Arts, International Relations, (International Trade/Business focus), San Francisco State University, San Francisco, California
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