Vice President, Sales and Marketing Resumes in US California San Diego: Karen

Vice President, Sales And Marketing Resume
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Contact Candidate

Name:

Karen

Location:

US-California-San Diego

Experience:

Willing to Relocate:

Willing to Travel:

Most Recent Job Title:

Vice President, Sales and Marketing

Personal Website:

Objective:

Result driven individual with diversified sales and marketing experience, strategic business development, sales management, relationship marketing, and training in the corporate and non-profit sectors. Proven track record; exceptional communication and organizational skills.

Resume Text:

Karen Knight 2415 Cambridge Avenue, Cardiff by the Sea, California 92007
Telephone Number Hidden Address Hidden

Result driven individual with diversified sales and marketing experience, strategic business development, sales management, relationship marketing, and training in the corporate and non-profit sectors. Proven track record; exceptional communication and organizational skills.

PROFESSIONAL EXPERIENCE

Vice President, Sales and Marketing Quality Built 2005 – Present

• Plan, implement and evaluate sales and marketing strategies, business operations, budgeting; pricing; promotions and protocols to meet delivery of services to insurance carrier and construction industry customers.
• Mature new programs including Energy Services Group and other customized services to assist builders in achieving maximum revenue benefits from using quality assurance, risk assessment and green building programs.
• Define root causes, streamline efforts and create new processes to allow sales and marketing team to use time more efficiently. Attract top performers, resulting in 35% total business growth in first six months, (exceeding previous company goal of 10% per month), and exceeded fiscal year quota of $24,000,000 by nearly $800,000.
• Initiate on-going departmental training program resulting in 45% reduction in customer complaints in department in first six months. Supervise up to 11 staff.
• Mentored department and wrote work instructions to help company achieve ISO 2Number Hidden registration/certification of quality assurance practices and programs.

Director of Marketing Communications CSA Travel Protection 1Number Hidden

• Set annual strategic objectives and manage two operating budgets, totaling $3 million.
• Developed multi-channel distribution opportunities for branding and marketing programs. Evaluated ROI related to achieving sales revenues for B2B and B2C customers in retail and wholesale markets. Conduct company wide trainings in multiple subjects.
• Established tracking methodologies, media calendars and competitive analysis reports.
• Negotiated contracts and oversaw production for more than 1400 projects annually, including 124 trade shows and five Web sites. Managed public relations and crisis media.
• Supervised 11 in-house advertising agency, facility operations and mail center staff. Created new opportunities which resulted in mail operations as a profitable center.
• Project manager for Internet communications team. Implemented search engine optimization and in-bound link programs, for multiple Web sites. Liaison for large accounts using Web affiliate programs and e-commerce distributions.

Director of Sales (Marketing Division Manager) LEGOLAND California 1Number Hidden

• Executive responsible to develop on-going and pre-opening retail and wholesale programs for group sales, special events and family/individual traveler programs.
• Managed $960,000 budget. Oversaw multiple advertising agencies.
• Generated $1 million in sales, two months ahead of projected schedule. (Generated 650,000 of 1.8 million first year annual attendances).
• Wrote job descriptions, established territories and hired nine-member sales team.
• Designed, and wrote collateral materials. Negotiated contracts, managed video agencies, road shows, media advertising, public relation and direct mail campaigns.

Regional Marketing Director R&B Realty Group 1Number Hidden (position relocated)

• Developed sales and marketing plans and incentives for residential and corporate customer bases for 18 apartment complexes (9,000 units) in eight states.
• Assigned to Acquisitions team on new and potential properties. Worked closely with 12 national sales staff, four regional managers, property managers and event coordinators.
• Served as Public Relations and Crisis Intervention spokesperson for territories.
• Purchased and tracked media placed local and national advertising. Generated budgets, financial forecasts, and profit/loss analysis for current and potential property acquisitions. Managed multiple regional budgets of up to $400,000.

Acting General Manager /Director of Marketing & Sales Toll House Hotel, 1Number Hidden

• Accountable for budget of $550,000. Increased occupancy 60% over after first year. Increased corporate account business by 30%, social based business by 50%, food & beverage 45%. Consistently generated new records for hotel, achieved 12 month projected revenues in ten months.
• Negotiated contracts, wrote strategic plans, implemented new services, maintained client satisfaction during extensive property refurbishment. Liaison with town council & City Manager during construction and new ownership transitions.
• Created advertising: wrote and designed marketing collateral. Interim director for hotel food and beverage and room sales. Managed and trained ten full time staff.

Director of Marketing City and County of San Francisco Recreation & Park Department 1Number Hidden

• Created and launched tourism “fee for service” programs to generate 850,000 annual attendances at San Francisco County Fair, Golden Gate Park, City Zoo, Coit Tower and five golf courses.
• Successfully solicited involvement from City VIP’s, celebrities and entertainment groups at fundraisers and special events. Organized and supervised up to 100 volunteers at events.
• Wrote promotional advertising and managed media for television, radio and print. Served as public relations liaison with public and the press.
• Developed media campaigns and sponsorships to promote special events including San Francisco Golden Gate Festival & County Fair, along with the California Academy of Sciences “Run to the Far Side”.
• Established first cooperative relationships with city museums, non-profit boards, & county commissions.
• Composed and presented revenue and facility use policies on a regular basis for City and County Commissions, Councils and affiliated non profit organizations.

EDUCATION

California Polytechnic State University, San Luis Obispo, California
B. A., Recreation Administration: Master’s level course work in Business Administration

University of Northern Illinois: Certification for Trade Show Management (CTSM)
Passed comprehensive exam 2006, certification will be completed summer 2007.