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Cheryl
US-Texas
10+ yrs
Yes
Yes
Vice President
Seek growth-oriented company who values people first and matches my passion for excellence.
CHERYL MADUZIA Page 1
705 Bray Central Drive, #5301
Allen, Texas 75013 Cell (972) 213-7303
Personal Email: drewsgigi@gmail.com
Results-oriented professional offering breadth and depth of experience with industry leaders in consumer packaged goods, pharmaceuticals, marketing research and high tech manufacturing. Proven, consistent achievement of measurable business results. Possesses strong written, verbal and technical skills, thriving on challenge and with a drive for positive change and a passion for excellence.
Professional strengths include:
Consumer-Focused Research and Strategy Development / Product Development and Positioning / Category Management / Client Relationship Management / Financial Management / Field Sales and National Accounts / Technology / Vendor Management / People Leadership
PROFESSIONAL EXPERIENCE
INFORMATION RESOURCES, Inc., Fairfield, New Jersey (2006-2007)
Vice President, Analytics Insights Group
Senior member of a collaborative cross-functional team to identify and address a variety of critical client issues including those related to pricing, marketing mix, product testing and promotion. Primary client base includes the pharmaceutical (OTC/Rx) and CPG food and beverage industries.
• Achieved full year team revenue goals through timely and high quality project deliverables with strong client satisfaction and willingness to implement analytic insights into Sales and Marketing planning process.
• Established closer alignment to key cross functional team members to deliver more comprehensive insights and actionable recommendations to client base.
• Communicated competitive assessment and “client perspective” to new business development and contract retention teams to facilitate understanding and position IRI product and services appropriately.
GENERATION5 MATHMATICAL TECHNOLOGIES, Inc. – Toronto, Ontario, Canada (2005)
Director, Customer Solutions
Served as strategic consultant directing custom solutions with Frito Lay as primary client. Successful sell-in of multi-tiered consumer and store segmentation for world’s largest retailer leading to more targeting push marketing strategy solutions with key business objectives to maximize marketing ROI and enabling selling solutions for customer team.
• Met all deadlines and utilized extensive background and knowledge of Frito Lay and industry experience for a successful outcome that led to other lucrative projects.
• Served as strategic internal consultant for Senior Leadership team for new business development focusing on customer solutions opportunities to leverage mathematical capabilities for new strategy to expand to U.S. market.
CADBURYSCHWEPPES AMERICAS BEVERAGES – Plano, Texas ( 2003 to 2005)
Knowledge Management/Director, Marketplace Intelligence and Channel Understanding
Directed Knowledge Management resources in support of the Carbonated Soft Drink Portfolio. Key responsibilities include personnel management, directing strategically aligned advanced analytics, management of primary and secondary research projects both in house and in collaboration with 3rd party suppliers.
• Spearheaded the reconstruction of roles and accountabilities of the onsite research consultant team to achieve a $450K annual savings to apply to higher value at stake corporate initiatives..
• Successfully executed In market test of key merchandising and packaging innovation leading to a $30 million opportunity with competitive advantage.
• Designed, developed and executed point of purchase ethnography research leading to key insights and custom marketing strategies aligned to mutual strategic objectives. Key insights led to a breakthrough, innovative in-store merchandising concept based on a consumer-focused need state solution, providing both the retailer and CSAB a competitive advantage in a highly competitive marketplace.
Cheryl Maduzia Page 2
ACNIELSEN – Houston, Texas (2001 to 2003)
Client Director, Client Service
Directed on site client service team for The Coca Cola/Minute Maid Company in Houston, Texas. Key responsibilities included contract/revenue management, personnel management and continuous improvement of client satisfaction.
• Met or exceeded all 2001 and 2002 revenue targets and performance objectives - primary growth contributor for Coke/Minute Maid team revenue
• Successful execution of complex, custom database specifications and other products and services to support client’s growing non carbonated beverage business segments
FRITO-LAY/PEPSICO – Plano, Texas (1989 – 2000)
Marketing Group Manager, Frito-Lay, Plano, TX – 1999 to 2000
Spearheaded marketing initiatives for corporation’s largest business unit yielding +$1 billion annually, at wholesale, in immediate consumable products. Also held brand management responsibilities for Baken-ets product line, valued at $100 million wholesale annually.
• Developed new and innovative merchandising vehicles to increase consumer awareness and gain incremental display locations, increasing sales by $100 million.
• Capitalizing on consumer trends, teamed with technology group to develop a new seasoning for Baken-ets product line; addressed price gap issues; collaborated with creative agency to develop new packaging design. Efforts reversed sales decline and spurred revenue and profit growth.
Category Manager, Beverages and Snacks, PepsiCo 7-Eleven Team, Plano, TX – 1998 to 1999
Appointed as member of original “Power of One” team comprised of Frito-Lay and Pepsi Cola personnel charged with calling on 7-Eleven Corporation to strengthen PepsiCo’s position.
• Re-established trust and confidence of customer after years of strained relations; gained confidence across all levels – from store managers to Headquarters and CEO.
• Achieved exemplary performance and exceeded revenue goals for Pepsi and Frito-Lay while challenged to improve customer’s profitability status.
Category Manager, National Accounts, Plano, TX – 1997 to 1998
Category Analyst / Sales Information Manager, Atlanta, GA – 1993 to 1997
Provided thought leadership with focus on key category development opportunities for regional and national supermarket, mass, convenience stores and drug retailers.
Systems Analyst, Plano, TX – 1989 to 1993
Successfully designed, developed, and implemented mainframe and PC-based applications in areas of market and consumer analytics, manufacturing, accounts payable, purchasing, receiving, financial reporting, executive decision support, and human resources.
Earlier experience with Texas Instruments in the area of information technology:
Software design and project management (1979-1989)
EDUCATION
Bachelor of Science, Management (MIS) and Behavioral Management
UNIVERSITY OF TEXAS AT DALLAS – Richardson, TX
TECHNICAL SKILLS
Extensive PC and mainframe computing skills, office productivity tools, programming
Willing to relocate
Professional References available upon request
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